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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Kindle Edition]

Michael Port
4.7 out of 5 stars  See all reviews (293 customer reviews)

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Book Description

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!



Editorial Reviews

Review

"...thought provoking book" (BrandChannel.com, February 16th 2009)

From the Back Cover

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients—and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
—Joe Vitale, author of There's a Customer Born Every Minute


Product Details

  • File Size: 579 KB
  • Print Length: 371 pages
  • Page Numbers Source ISBN: 0470643471
  • Publisher: Wiley; 2 edition (November 23, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004EWGB12
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #18,686 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
72 of 74 people found the following review helpful
5.0 out of 5 stars Great for a beginning business March 10, 2011
By Warren
Format:Paperback
I run a one man chiropractic clinic and I highly recommend this book to any individual starting or about to start a new business. I am a doctor, not a business person. I am quite good at taking sick people and getting them better. I've trained for years in that field, but I have very little business, marketing, advertising experience. After 2 months of trying to gain customers, and people trying to sell me every advertising medium under the sun I found Michael's book. This book is a complete program. It offers guidance on how to organize your business and marketing approach to be congruent and meaningful TO YOU. This book guides you to create an organized marketing strategy in ALL areas of your business. This book took my head that felt like it was spinning out of control, not knowing where to turn, and gave me a compass and plan to navigate marketing and trying to grow my business. It's been 3 weeks since I started reading the book, 1 week since I finished it and I've already doubled my new clients from last month thanks to some very simple concepts Michael introduced me to.
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32 of 32 people found the following review helpful
Format:Paperback|Verified Purchase
This book contains the best advice I have read on how to run a profitable service business. I have a read a lot of books like this one. Most of them are disappointing. Most of them seem to contain advice I didn't want to follow. Michael's book is quite different. The strategies are solid. It is advice I can follow without feeling I am yet another person demanding attention and money from an increasingly jaded public. Following just one of the strategies got me a booking immediately.
It is an unusual book because it actually delivers what it says on the title.
I particularly recommend this book to introverts like me who hate superficial 'networking' and want to genuinely connect with people.
Highly recommended.
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32 of 34 people found the following review helpful
Format:Paperback
This the pre-"I'm finished with the book" review. I'll write an updated review after I've completed all the lessons.

This is one of the best marketing books I ever have read AND used. I'm continuously implementing the advice given, not simply reading and saying "Oh, that sounds nice", then doing nothing with the information given. Book Yourself Solid will drive you into taking constructive conscious action, as opposed to throwing tons of things together in order to create a quick profit.

This isn't the type of marketing book for someone who is:

1. Looking to make tons of cash ASAP and could give a care less about their customers.

2. Running their own business because it seems like an interesting idea and they're out to impress others.

3. Not doing what they love yet expect to rake in the riches and all the side effects of success.

I have to STRONGLY stress #3. I know business owners who hate what they do, yet feel trapped by the business. They think they can't leave and start all over again. They run around trying to find the latest info on how to make something that isn't working work (the business). Look into your heart and be honest. If you know that it's time to let your business go, let it go. Don't continue to force yourself to doing something you know you don't like. If you read Book Yourself Solid, it just could be the thing to get you out of the door and into something more profitable and enjoyable. Do what you love, it's the first step to success.

This book provides the type of information that's valuable to people who know who they are, what they stand for, and but want create even more social value in the world.
Read more ›
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34 of 38 people found the following review helpful
5.0 out of 5 stars Finally, a business solution that actually works! November 21, 2011
By JDean
Format:Paperback
My business was struggling for the last three months (I had not sold anything for two and 1/2!) when I decided to read your book and print up the free workbook. I decided I had nothing to lose, since I was already doing so poorly. I had only just decided to work with my ideal clients(my first day of reading and doing the exercises), and dump my duds when I signed my first client in nearly three months! What followed was a flurry of sales and new clients that was awesome, but somewhat baffling. I didn't expect success to come so fast. I had only gotten through the fourth exercise in the workbook, and I had signed up one of my biggest accounts in the last two years! When I went to dump one of my dud clients, he apologized and said that he did indeed want to do business, and would I please send him a proposal right away! The flow of ideal new clients has only increased since I've made these changes, and it's not even been one month yet. I'm working just as hard now as I was before, but with a different attitude toward sales and marketing than I've had in too long a time. I believe too many marketers and business coaches shy away from the use of the term "spiritual" in reference to doing business. I'm glad Michael Port is comfortable enough in his own skin to say out loud what most of us already know inside concerning the need to understand that side of marketing and sales. No rah rah hype here. Just good common sense that has become quite uncommon nowadays. If you not only read his book, but DO the exercises from the workbook step-by-step as you go, you will get solid, even awesome results. I'm not booked solid yet, but I'm definitely on my way! This may sound like a cheesy marketing pitch, but I'm going to tell you like it is: Do yourself a favor and get this book. Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars I was loved, and respected but never could ask for the ...
This book is a must read. Michael outlines exactly what our short comings are in selling. I was loved, and respected but never could ask for the closing nor could get past the... Read more
Published 8 days ago by Frances Douglas
5.0 out of 5 stars This isn't a book about marketing, this is a ...
This isn't a book about marketing, this is a book about offering your services in the most authentic, honest, and highly serving way.
Published 10 days ago by Joshua A. Freeman
5.0 out of 5 stars I bought this book 20 days ago, and I ...
I bought this book 20 days ago, and I am loving working through the process, my business is actually about building firm foundations for life, so it is a complete fit for me to go... Read more
Published 11 days ago by mrs debra j simmons
5.0 out of 5 stars Five Stars
WILL ORDER AGAIN
Published 17 days ago by Lisa J beach
1.0 out of 5 stars Tell me where he lives, I want to slap him.
I forced myself to read this book, waiting for the big reveal, how do I "book myself solid"?!! It never came. Read more
Published 21 days ago by Qwester Queen
5.0 out of 5 stars Great Book
I got a lot out of this book. I bought it for our telephone sales business and it has been helpful in bringing new ideas to our approach. Read more
Published 1 month ago by B. Ram
1.0 out of 5 stars Nothing new, and nothing of value in this book
This book seemed like an ongoing sales commercial Jedi mind trick cult programming NLP brain-washing process to buy more of the author's other STUFF. Read more
Published 1 month ago by Sassafrass Pedullah
5.0 out of 5 stars Love it!
I bought the book few weeks back and read it through almost at one sitting. I appreciated a lot the very practical approach and the written tasks, it helped a lot to figure out... Read more
Published 1 month ago by Eeva Lamminen
5.0 out of 5 stars This book comes with a downloadable workbook so its like your in class...
This book comes with a downloadable workbook so its like your in class that you didn't pay thousands for. Reading it and loving it.
Published 1 month ago by Chris
4.0 out of 5 stars It felt like it was mentioned once per page and I was ...
The book was helpful, it really helped me gather my thoughts of where to spend my time, and I'm actually planning on going back through doing the exercises. Read more
Published 1 month ago by Nathan C. Chick
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More About the Author

Michael Port has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by The Wall Street Journal.

He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto.

Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on MSNBC, and receives the highest overall speaker ratings at conferences around the world.

Free chapters from all of Michael's books can be found at http://www.MichaelPort.com


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