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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Hardcover]

by Michael Port
4.6 out of 5 stars  See all reviews (145 customer reviews)


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Book Description

April 28, 2006 0471783935 978-0471783930 1
Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.


Editorial Reviews

Review

The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)

From the Inside Flap

According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in the pages of Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.

If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.


Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (April 28, 2006)
  • Language: English
  • ISBN-10: 0471783935
  • ISBN-13: 978-0471783930
  • Product Dimensions: 9.2 x 6.4 x 1 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (145 customer reviews)
  • Amazon Best Sellers Rank: #231,265 in Books (See Top 100 in Books)

More About the Author

Michael Port has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by The Wall Street Journal.

He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto.

Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on MSNBC, and receives the highest overall speaker ratings at conferences around the world.

Free chapters from all of Michael's books can be found at http://www.MichaelPort.com

Customer Reviews

Most Helpful Customer Reviews
72 of 72 people found the following review helpful
Format:Paperback
Michael Port begins his book practically: "[T]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii).

In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems.

Contrasting "old school" and "new school" marketing methods, he writes, "[Many] have come to believe that marketing and selling is pushy and self-centered and borders on sleazy ... You must never fall into the typical client-snagging mentality. If you do, you'll operate in a mentality of scarcity and shame as opposed to one of abundance and integrity" (p. xxix).

Questions to ask yourself:
How can I be fully self-expressed in my work to create meaning for me and those whom I serve?
How can I work only in the areas of my greatest strengths and talents so that I can shine?
How many relationships with people of purpose did I make and deepen?
How can I better listen to and serve my ideal clients?
How can I wow people with substance?
How can I overdeliver on my promises to my clients?
How can I cooperate with other professionals to create more abundance?

Port's claim is a large one: "If you keep asking yourself these questions, if you set a solid foundation for your business, build trust and credibility within your marketplace, and use the seven core self-promotion strategies [offered later in the book], you'll be booked solid in no time" (p. xxx).

His layout of information consists of 3 modules: Your Foundation, Building Trust and Credibility, and The Seven Core Self-Promotion Strategies.
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92 of 94 people found the following review helpful
Format:Hardcover|Verified Purchase
This book isn't as bad as some reviewers have written or as good as others have raved about. This book isn't for salespeople and because of that I was disappointed. This book is for professionals that have to "book themselves," such as public speakers, lawyers, accountants and the like. In some ways if you don't already know what this book teaches you better get a job. However, as the E-Myth points out there are plenty of people that are good at what they do but are clueless about how to get themselves business. If you fall into this category this is a good book to read and implement.

Port's book is long and at times wordy but a fun and easy read. There are diamonds here but you have to mine through a lot of ore to get at them. The book is well written and conversational. I can see why Mr. Port has a successful career. This book is perhaps a good first read if you're considering starting your own business or want to get more clients. For a solid and measurable program I recommend "Get Clients Now" by C. J. Hayden or "Get Business to Come to You" by Sarah and Paul Edwards.
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177 of 191 people found the following review helpful
4.0 out of 5 stars A book that's a solid beginning July 1, 2006
Format:Hardcover
I met Michael Port live at a conference and have heard him on several teleseminars. I've seen him on Sex and the City (he got to give a somewhat brotherly kiss to Sarah Jessica Parker after they lounge around the cushions of Bed Bath and Beyond.

Therefore I read BYS knowing that Michael Port is good-looking, charismatic and smart, with a warm, well-trained voice. He could read the phone book and sound convincing. And he's a brilliant marketer. Who wouldn't kill for package names like Book Yourself Solid and Think Big Revolution.

So readers approaching Book Yourself Solid may well be wondering, "Will hanging out with the Beautiful People make me beautiful too? If we take Michael's courses and buy his books, will we also become charismatic and wildly successful?"

Maybe.

BYS works best as an overview: what's involved if you're thinking of starting a client-driven website-based business. For a true newbie, or even someone in the started-but-struggling phase, BYS will give glimpses of what might be, not a stand-alone how-to.

I recommend starting Book Yourself Solid (BYS) on page 31. Chapters 3 and 4 are the best in the book and I would recommend the book to my own clients just to get those chapters.

Chapter 2, Branding, takes readers through a set of self-awareness exercises that (while a bit touchy-feeling) can help newbies differentiate themselves from the pack. Chapter 4, how to talk about what you do, showcases Port's strongest point: relate your business to the client's needs not your own processes.

Skip the pages of testimonials, which don't seem to come from people who actually used the BYS program as clients.
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40 of 42 people found the following review helpful
5.0 out of 5 stars Tells How to Become a Magnet for Clients August 12, 2008
Format:Paperback
Even though I became an entrepreneur in 1996 by launching my company, and have read numerous books about marketing my services, Michael Port presented promotional ideas and strategies that helped me. Right away, I re-examined my niche and how I describe my services to prospective clients.

During one of my visits to a medical office as a patient, a nurse's assistant noticed that I was reading Book Yourself Solid. She asked me to describe what it was about. When I gave her a short summary, she asked next, "Why are you reading it? What is your line of work?" My answer flowed easily, using the pattern Michael proposed.

Too, I applaud the writing style--simple language, sprinkled occasionally with relevant, tasteful humor. Port illustrates his points skillfully.

An entrepreneurial friend had encouraged me to buy this book. I'm glad I followed his advice. I would welcome an opportunity to attend one of Michael Port's seminars, to hear additional marketing guidelines.

His sharpest suggestion about sales: Replace the ABC of "Always be closing" with the ABC of "Always be communicating."

The Complete Communicator: Change Your Communication-change Your Life!
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Most Recent Customer Reviews
5.0 out of 5 stars This man is smart...
... and dedicated at helping self employed people succeed. I had the privilege of taking a workshop with him and he is the real deal.
Published 14 days ago by C.Nathan Bergeron
2.0 out of 5 stars It came recommended. Not all the helpful
It was recommended by a friend. I don't know why I keep buying business or self help books recommend by friends. They never seem to turn out like I expect them to. Read more
Published 3 months ago by T. G. Kraft
5.0 out of 5 stars Excellent
Excellent motivational book it gives you the detailed instructions on what you need to do and how to do it
Published 4 months ago by Health Nut
4.0 out of 5 stars Practical Help Where you Need It Most in Order to Succeed
I have used this book as a text for Vocational Workshops that addressed may kinds of needs and interests. Read more
Published 9 months ago by Elizabeth Campbell
4.0 out of 5 stars Great book
The book is easy to read and has a logical sequence. It is practical & well done. I haven't finished it yet.
Published 9 months ago by Beth
5.0 out of 5 stars Book Yourself Solid
Absolutely one of the best books of this genre imaginable. He's thought of things no one else has for sure! Beautiful!
Published 11 months ago by returning customer!
4.0 out of 5 stars Learned a lot
I've learned a lot from this book about running my business. My only complaint is the author is quite repetitive. Read more
Published 16 months ago by D. B. WALTON
5.0 out of 5 stars Lots of helpful resources and activities to complete
This book is filled with helpful resources and activities. I have made a commitment to myself to do every activity believing that it will render the exact results the author... Read more
Published on July 18, 2011 by Trent Thomas
5.0 out of 5 stars Buy this book and be sure to download the guide from his website
Michael Port has done more than just about anyone to help me understand how to systematically attract more "ideal clients" into my business. Read more
Published on May 25, 2011 by Dr. Joey Faucette
5.0 out of 5 stars Book yourself solid
Great book, great ideas that make so much sense, cannot put it down, highly recomended to all either in business or just starting out *****AAAAAAAAA
Published on April 25, 2011 by Ossie battler
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How do you get more clients?
Dear Dr. DeHart,
I agree, it would be great to learn other people's ideas. What I love about Michael's ideas is that they are so up to date; in my career area the ways of getting clients definitely needs UPDATING, in my opinion, and Book Yourself Solid definitely takes it to a new, modern and up... Read more
May 6, 2006 by Lorraine Calhoun |  See all 3 posts
Ugh, the crapiest of promotional tactics!
I do not work with Michael and have gotten nothing from him. See my review. The book is very solid, straightforward information.

There is one drawback. To get the results, you have to do the work. But if you follow his advice, you will get the results. The simple fact is most people will... Read more
May 23, 2006 by John Chancellor |  See all 17 posts
Building trust and credibility in the marketplace
Gayla makes a great point. Trust is essential for us a small business owners to connect with people we want to serve.

So, I ask you... what is your number one trust building strategy?
Jun 5, 2006 by Michael Port |  See all 3 posts
Is the Kindle version the Second Edition that was just released?
There was a weird issue where the Kindle edition, if you clicked through on the 2nd edition book page, would take you automatically to the first edition Kindle page.
This is the new edition for Kindle: http://www.amazon.com/Book-Yourself-Solid-Marketing-ebook/dp/B004EWGB12
Apr 26, 2011 by Peter Knox |  See all 2 posts
Building a Foundation for Your Business Be the first to reply
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