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on June 3, 2012
Format: Paperback
I'm terrible about getting out there and marketing myself. This book has tons of exercises that help me figure out exactly what I need to do BEFORE I market myself, so that I reach the people I want to reach. Some of the exercises are tough, but they are worth going through and writing down the answers. I'm a beginner at this sort of thing, so I don't know if this book would be good for everyone, but I'm guessing even experienced solopreneurs can get something worthwhile from it.
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on February 25, 2013
Format: PaperbackVerified Purchase
Port's "Book Yourself Solid" is one of the best marketing books I've run across for service professionals (a good model for home-based business owners). I use his book with my clients when working with someone who doesn't like--or fears--marketing, who doesn't know what to say to people, or what marketing methods will work for them. Port has done an excellent job guiding business owners towards understanding their "who, what and why," the foundation for all marketing strategies.
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Format: PaperbackVerified Purchase
If you not prepared to do some homework don't buy this book. But, if you want to get ahead and a prepared to take a good look at yourself and how you do your business. This book will take you and your business to the next level and beyond. This book is a great way to look at how you prospect and market yourself. I found it both easy to read and the written exercises are well designed to make you think and open your eyes.
Darren Teale
Perth Western Australia
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on July 4, 2011
Format: Paperback
What I liked most about this book was the focus on the living way to connect to a client. Not just clients like targets or consumers of products, but the real connection to a real person and how to create a win-win interaction with those we want to interest in our services or products.
Very well written, very clear, very inspiring.
And I am passing on these wonderful ideas to my own clients and associates who can also benefit from this way of working with others!
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4 of 6 people found the following review helpful
Format: Paperback
I started this book with the hopes that this was the one that was going to she'd some light on conducting a successful thriving business, It kind of falls flat after a couple of chapters..Why I paid for the illustrated version I'll never understand..But I guess there is a sucker born every minute...And I took the bait
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on May 14, 2012
Format: Paperback
I listened to the audio version of this book and even though it was geared to the service industry I was able to apply several of the methods mentioned. I was able to focus my prospecting for new customers and have already seen positive results.
I recommend this book to anyone looking to increase sales. The materials that Michael provides in addition to the book have proven valuable. I only wish I would have found out about Michael sooner.
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on April 2, 2012
Format: Paperback
I bought this book in 2008 just months after starting my virtual assistant business. It is at the top of my 'must read' recommendations to other virtual assistants just starting out. Michael lays it all out in such an easy to understand manner, and his points are dead on. Not only did I read this book in 2008, I've re-read it every year since just as a refresher course to get myself back on track and get that 'red velvet rope' back in place.
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on April 7, 2015
Format: Paperback
This man is AMAZING!!! I first saw him on Creative Live and was blown away. His energy, knowledge, professionalism, expertise and drive will help you get your business to where it needs to be. His book has a TON of ways to take not only your marketing and business but your LIFE to the next level. Plus, he is SO unbelievably kind with all of the free information on his website. This book is a MUST HAVE for any entrepreneur's bookshelf.
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on November 6, 2013
Format: PaperbackVerified Purchase
For a business analyst/consultant with an I.T. background, actually STARTING the written exercises with the book was my most difficult hurdle. Once I completed just a few exercises, the fog began to clear. I'm still working on the book and in the early stages, but have already re-tooled my consulting practice and image, as well as started to make progress on how to further grow my business and my ideal clients. HIGH RECOMMEND this book!
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on October 24, 2011
Format: PaperbackVerified Purchase
I am gearing up to promote my business to another level. This book makes you think about how you can serve others first and foremost as a way to develop relationships and network your business. I like the exercises in the book. I was amazed at the volume of answers I already had and how it created a flow of ideas on what to do next. It allows you to be genuine instead of pushy so it feels natural to follow these ideas. Great resource!
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