Most helpful critical review
50 of 62 people found the following review helpful
Much better material out there
on May 14, 2013
First off, I'm not skeptical of Amazon in regards to the reviews here, but it looks like the author "encourages" positive reviews in some way on his own. Too many 5-star reviews that all sound the same.
The author lost me early on with the "fire your customers" thing. I don't disagree that customers that are never pleased, ask for discounts, or slow pay, etc., need to be dealt with, but it's Port's other reasons that seriously make me question his judgement and knowledge of human nature. He implores us to fire customers that BORE us, yes BORE us! And drain us, and other inconsequentials (made that word up).
It's our job to bring in sales. When our work day is done, we change hats and forget the work day. NO ONE should ever get into your head. YOU, and you alone, decide what your mood is going to be; the earlier and better this is understood and practiced, the better.
Port's point of view is the Selling his "Professional Services" is all about HIM. But the best salespeople in history realize that it's about THEM (customers), not about you. The sooner we, as salespeople, can learn empathy and that nothing matters but how we can best serve the needs of others, the better. Try to "walk a mile in their mocassins" and understand their world, ASK them what you can do to help them out in their job. I would highly recommend Bob Burg's "The Go-Getter" over this book. Add some healthy doses of Dale Carnegie and Stephen Covey, and that's 98% of what one needs to succeed in sales, if practiced. Other recommendations would be "The Inner Game of Selling".
We all have our opinions, and there is some valuable info in this book, but for the time and effort you might use on this book, find something else.