The list author says: "For more than a 15 years, I've been a consultant specializing in helping executives make high stakes decisions more effectively via analytics. This is a general list of top books on the subject of applied analytics...contact me for a list customized to your specific interests in this fast-evolving field..."
"A lucid primer on the ways in which firms are using information to compete in distinctive ways. In other words, how analytics are ENABLING strategies that would not otherwise be possible, thus providing unique advantages to firms that employ analytics."
"A favorite reference among the Fitzgerald Analytics team, this pick is a bit more dense than the others, but well worth the time spent wading into the details, especially when the payoff can literally be a game-changing decision made better through actionable insights! Enjoy."