Top 10 Books on Analytics -- A Data to Dollars™ Starter Library

A Listmania! list by Jaime Fitzgerald "Data to Dollars™ Specialist, Entrepreneur, Consultant" (New York City)
(REAL NAME)   
The list author says: "For more than a 15 years, I've been a consultant specializing in helping executives make high stakes decisions more effectively via analytics. This is a general list of top books on the subject of applied analytics...contact me for a list customized to your specific interests in this fast-evolving field..."
Competing on Analytics: The New Science of Winning
1.  Competing on Analytics: The New Science of Winning by Thomas H. Davenport
The list author says:
  "A lucid primer on the ways in which firms are using information to compete in distinctive ways.  In other words, how analytics are ENABLING strategies that would not otherwise be possible, thus providing unique advantages to firms that employ analytics."
$18.71   Used & New from: $3.68
3.7 out of 5 stars  See all reviews (112 customer reviews) | 1 customer discussion

Return on Customer: Creating Maximum Value From Your Scarcest Resource
2.  Return on Customer: Creating Maximum Value From Your Scarcest Resource by Don Peppers
The list author says:
  "Required reading for clients who want to understand more about Customer Profitability measurement, and why it is valuable."
Used & New from: $0.01
3.6 out of 5 stars  See all reviews (14 customer reviews)

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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
3.  Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
The list author says:
  "Not a technical book, but a book that articulates with great clarity the imperative that Marketers adopt metrics-based, science-base approaches to their craft."
$25.82   Used & New from: $0.04
4.1 out of 5 stars  See all reviews (11 customer reviews)

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
4.  Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) by Robert Shaw
The list author says:
  "Probably my favorite book on this entire list.  A great writer AND a great practitioner."
Used & New from: $14.98

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Moneyball: The Art of Winning an Unfair Game
5.  Moneyball: The Art of Winning an Unfair Game by Michael Lewis
The list author says:
  "For those who love sports, a great way to make the value of analytics relevant."
$9.01   Used & New from: $0.01
4.5 out of 5 stars  See all reviews (1,073 customer reviews) | 1 customer discussion

Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
6.  Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart by Ian Ayres
The list author says:
  "A mass-market illumination of the core principles behind the application of analytics--especially predictive models--to improve business results."
Used & New from: $0.01
3.6 out of 5 stars  See all reviews (131 customer reviews)

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Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)
7.  Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems) by Dorian Pyle
The list author says:
  "The most technical book on our list...an excellent, hardcore reference on the core work of business modeling and data mining.  Good for new analysts looking to broaden their horizons."
$74.20   Used & New from: $32.30
4.2 out of 5 stars  See all reviews (4 customer reviews)

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
8.  The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates
The list author says:
  "A core reference text in the quest to implement science-based marketing and improve marketing ROI. A favorite of the Fitzgerald Analytics team."
Used & New from: $3.63
4.8 out of 5 stars  See all reviews (10 customer reviews)

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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
9.  Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur M. Hughes
The list author says:
  "From the godfather of database marketing.  A classic."
Used & New from: $0.03
4.9 out of 5 stars  See all reviews (19 customer reviews)

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Predictive Data Mining: A Practical Guide (The Morgan Kaufmann Series in Data Management Systems)
10.  Predictive Data Mining: A Practical Guide (The Morgan Kaufmann Series in Data Management Systems) by Sholom M. Weiss
The list author says:
  "A favorite reference among the Fitzgerald Analytics team, this pick is a bit more dense than the others, but well worth the time spent wading into the details, especially when the payoff can literally be a game-changing decision made better through actionable insights!  Enjoy."
$61.38   Used & New from: $0.35
4.0 out of 5 stars  See all reviews (10 customer reviews)

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Jaime Fitzgerald "Data to Dollars™ Specialist, Entrepreneur, Consultant" (New York City)
(REAL NAME)   
Qualifications: 15+ Years Experience Helping Executives Make High-Stakes Decisions
Last updated: 3/7/13
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