15 New Books to Optimize Your Online Marketing

A Listmania! list by Lee Odden "Author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing"" (Minneapolis, MN)
(REAL NAME)   
The list author says: "Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices. The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before experienced. To help internet marketers make sense of this new information age, this list represents a collection of new books coming out late 2011 and early 2012 that will help you "Optimize" your Online Marketing."
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
1.  Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
The list author says:
  "An internet marketer's bible for navigating the intersection of Social Media, SEO and Content Marketing."
$16.79   Used & New from: $13.47
4.6 out of 5 stars  See all reviews (29 customer reviews)

Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
2.  Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech) by Michael Brito
The list author says:
  "An essential playbook for building social media competency from within an organization for more effective collaboration, information sharing and social scale."
$19.15   Used & New from: $1.06
4.7 out of 5 stars  See all reviews (64 customer reviews)

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
3.  The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis
The list author says:
  "An essential guide to navigating the consumer revolution offering new new ways to connect, learn, and adapt."
$18.46   Used & New from: $0.01
4.7 out of 5 stars  See all reviews (46 customer reviews)

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
4.  Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech) by Rebecca Lieb
The list author says:
  "An essential guide for businesses to leverage a publisher's mindset for effective content marketing."
$17.69   Used & New from: $4.94
4.0 out of 5 stars  See all reviews (44 customer reviews)

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
5.  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers
The list author says:
  "Just like the title says, this is a no BS guide to the world of social media marketing."
$17.36   Used & New from: $1.63
4.1 out of 5 stars  See all reviews (66 customer reviews)

Launch: How to Quickly Propel Your Business Beyond the Competition
6.  Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
The list author says:
  "An excellent guide using a "give to get" approach to internet marketing based on firsthand experience of building a successful business."
$17.42   Used & New from: $8.24
4.8 out of 5 stars  See all reviews (114 customer reviews)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
7.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
The list author says:
  "2nd edition of a highly popular book on leveraging an array of content to attract and engage more customers online."
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (120 customer reviews) | 3 customer discussions

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Google+ for Business: How Google's Social Network Changes Everything
8.  Google+ for Business: How Google's Social Network Changes Everything by Chris Brogan
The list author says:
  "A practical guide on getting the most out of the fastest growing social network, Google Plus."
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (27 customer reviews)

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Content is Currency: Developing Powerful Content for Web and Mobile
9.  Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben
The list author says:
  "A practical guide to content creation, optimization, distribution, and curation."
$21.68   Used & New from: $3.02
4.7 out of 5 stars  See all reviews (40 customer reviews)

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
10.  The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith
The list author says:
  "A step-by-step guide for building a sizable, loyal network to generate more leads, publicity and sales."
$17.43   Used & New from: $9.69
4.8 out of 5 stars  See all reviews (32 customer reviews)

Keyword Intelligence: Keyword Research for Search, Social, and Beyond
11.  Keyword Intelligence: Keyword Research for Search, Social, and Beyond by Ron Jones
The list author says:
  "A core resource for search and social keyword based marketing with case studies, examples, tutorials, tips, and previously undocumented techniques."
Used & New from: $49.21
3.9 out of 5 stars  See all reviews (16 customer reviews)

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
12.  Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder
The list author says:
  "A practical guide for social media monitoring, metrics and analytics."
Used & New from: $2.33
4.4 out of 5 stars  See all reviews (20 customer reviews) | 1 customer discussion

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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
13.  The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar
The list author says:
  "A hands-on guide for B2B marketing with social media with best practices on lead generation, optimizing conversions and demonstrating social media ROI."
$18.17   Used & New from: $11.40
4.2 out of 5 stars  See all reviews (23 customer reviews)

YouTube and Video Marketing: An Hour a Day
14.  YouTube and Video Marketing: An Hour a Day by Greg Jarboe
The list author says:
  "A revised edition for best practices video marketing with a focus on YouTube."
Used & New from: $0.06
4.5 out of 5 stars  See all reviews (11 customer reviews)

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The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
15.  The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz
The list author says:
  "An essential work for leveraging social media customer relationship management best practices to maintain and grow social networks for business."
$17.57   Used & New from: $0.40
4.5 out of 5 stars  See all reviews (12 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
Social Media Analytics 0 Mar 18, 2011
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship Secret(TM): 0 Jan 29, 2010
Now that customers can buy over the Internet, is intrusive advertising ethical? 4 Sep 16, 2008
David Meerman Scott Public Relations Expertise 0 Sep 7, 2007
 
   

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Author

Lee Odden "Author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing"" (Minneapolis, MN)
(REAL NAME)   
Qualifications: CEO, TopRank Marketing, Author "Optimize"
Last updated: 9/27/11
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