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15 New Books to Optimize Your Online Marketing

Lee Odden "Author, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing""
The list author says: "Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices. The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before experienced. To help internet marketers make sense of this new information age, this list represents a collection of new books coming out late 2011 and early 2012 that will help you "Optimize" your Online Marketing."
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
"An internet marketer's bible for navigating the intersection of Social Media, SEO and Content Marketing."
Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
"An essential playbook for building social media competency from within an organization for more effective collaboration, information sharing and social scale."
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
"An essential guide to navigating the consumer revolution offering new new ways to connect, learn, and adapt."
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
"An essential guide for businesses to leverage a publisher's mindset for effective content marketing."
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
"Just like the title says, this is a no BS guide to the world of social media marketing."
Launch: How to Quickly Propel Your Business Beyond the Competition
Launch: How to Quickly Propel Your Business Beyond the Competition
"An excellent guide using a "give to get" approach to internet marketing based on firsthand experience of building a successful business."
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
"2nd edition of a highly popular book on leveraging an array of content to attract and engage more customers online."
Google+ for Business: How Google's Social Network Changes Everything
Google+ for Business: How Google's Social Network Changes Everything
"A practical guide on getting the most out of the fastest growing social network, Google Plus."
Content is Currency: Developing Powerful Content for Web and Mobile
Content is Currency: Developing Powerful Content for Web and Mobile
"A practical guide to content creation, optimization, distribution, and curation."
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
"A step-by-step guide for building a sizable, loyal network to generate more leads, publicity and sales."
Keyword Intelligence: Keyword Research for Search, Social, and Beyond
Keyword Intelligence: Keyword Research for Search, Social, and Beyond
"A core resource for search and social keyword based marketing with case studies, examples, tutorials, tips, and previously undocumented techniques."
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
"A practical guide for social media monitoring, metrics and analytics."
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
"A hands-on guide for B2B marketing with social media with best practices on lead generation, optimizing conversions and demonstrating social media ROI."
YouTube and Video Marketing: An Hour a Day
YouTube and Video Marketing: An Hour a Day
"A revised edition for best practices video marketing with a focus on YouTube."
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
"An essential work for leveraging social media customer relationship management best practices to maintain and grow social networks for business."