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Boom Bust & Echo 2000: Profiting from the Demographic Shift in the New Millennium (Revised) Paperback – June, 1999

4 out of 5 stars 4 customer reviews

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Editorial Reviews

Review

"If you want to foretell the future, don't consult a horoscope or a crystal ball. Just consider that we tend to do different things at different times of our lives and that one year from now we'll be one year older. Apply those principles to the whole population and we can explain two-thirds of everything, according to David Foot. Looking ahead to the first decade of the new millennium, he forecasts more movies catering to teens and twenty-somethings, good times for beer merchants and retailers of self-assembly furniture, and continuing recovery in the rental housing market. That's because the echo boomers, as Dr. Foot dubs the children of the baby boomers, are growing up. But investors and marketers beware. Canada's echo boomers born between 1980 and 1995 are only two-thirds as numerous as the baby boomers born between 1947 and 1966. In the United States, there are 79 billion boomers and 76 million echo kids." -- Michael Kane, Financial Post, April 2, 1999

From the Back Cover

The fully expanded, updated and illustrated millennium edition of the national bestseller. Over 100 weeks on the bestseller lists. Over 250,000 copies sold!

Boom, Bust &Echo was the national phenomenon that demonstrated the power of demographics to help us understand the past and forecast the future. Now Boom Bust & Echo 2000 reveals Canada's demographic profile at the turn of the century when a new population shift will have profound implications for our economic and social life.

*Why, despite the inevitable market dips, stocks are a sound investment for the long term. * How the maturing of the echo generation makes the retail environment more complex. *Why private health care is flourishing while public health care needs reconstructive surgery. *How the aging of the echo is transforming Canada's education system. *Why our future prosperity depends upon understanding demographics, in Canada and around the world.

"Seldom is a book published that becomes required reading for just about everyone - business executives, entrepreneurs, policy makers, politicians, planners and educators ... It's a course on the importance of demographics and how the patterns they reveal can be capitalized on by forward-thinkers." - Marketing Magazine

"If you own a bicycle helmet you might want to wear it while you read [this] engaging study... Otherwise you could give yourself a headache as you periodically slap your forehead and cry out, 'Now why didn't I think of that?' " - Edmonton Journal

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Product Details

  • Paperback: 313 pages
  • Publisher: MacFarlane Walter & Ross; Rev Sub edition (June 1999)
  • Language: English
  • ISBN-10: 1551990296
  • ISBN-13: 978-1551990293
  • Product Dimensions: 9.2 x 6.1 x 1 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,224,286 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
Having a bookshelf full of futuristic reading including Boomernomics, Next, Pig and the Python and the complete series by H S Dent and many books from Harvard press as well as every new economy magazine printed I found myself continuing to reach for Boom Bust and Echo as it has more backbone, the chapters contain more substance and historical data to back it up. I commend this book to be carried at all times with a copy to be kept by the bed.
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Format: Paperback
`Know your audience' is the first rule of communicating, and an essential tenet of dealing with people is to know them, especially if you want to persuade, motivate, or get them involved.

This book provides a fascinating look at how demographics can shape attitudes, beliefs and, most important, actions. The authors maintain that: "Demography, the study of human populations, is the most powerful-and most underutilized-tool we have to understand the past and to foretell the future.

Demographics affect every one of us as individuals, far more than most of us have ever imagined. They also play a pivotal role in economic and social life."

Boom, Bust and Echo is a very unique and interesting book; it is well worth reading for the insights that it provides into the behavior of consumers or, as the authors claim, at least two-thirds of that behavior.
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Format: Paperback
The problem with this approach is the simple assumption that a commodity enjoys demand depending on what age group it appeals to, and what is the percentage of this group within a country's population overall.
That is exactly the main argument of the author: show me the population trends, birth rates, percentage of age groups, and I will tell you what's going to be in demand.
This assumption needs to be defended more thoroughly, however. Education is a good example. Although birth rates declined in the US for the last 20 years, more people get university education today compared to the past. Obviously, the economy of the 21st century demands that.
Grouth or decline rates of the population cannot be the only major independent variable predicting demand.
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Format: Paperback
The problem with this approach is the simple assumption that a commodity enjoys demand depending on what age group it appeals to, and what is the percentage of this group within a country's population overall.
That is exactly the main argument of the author: show me the population trends, birth rates, percentage of age groups, and I will tell you what's going to be in demand.
This assumption needs to be defended more thoroughly, however. Education is a good example. Although birth rates declined in the US for the last 20 years, more people get university education today compared to the past. Obviously, the economy of the 21st century demands that.
Growth or decline rates of the population cannot be the only major independent variable predicting demand.
1 Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
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