Review
Boom, Bust & Echo is a handy and readable take on what comes next in the world of profit and loss. But almost anyone concerned about the future could benefit from the refreshing--if sometimes overly narrow--approach it takes to some of Canada's most pressing problems. --
Maclean's, v.109(33) August 12, 1996David Foot, a noted Canadian demographer and professor of economics at the University of Toronto, exhibits a talent for explaining difficult concepts in a simplified manner. Boom, Bust and Echo reflects this and is quite easy to understand. This book will be of interest to those who take a long-term view of their company's or even their own future regardless of their function in the workplace. Chapters are topical and cleverly constructed to seamlessly connect an explanation of the past to a prediction of the future. The arguments are solid and well presented--so well, in fact, that the reason for an economic or social phenomenon appears to be obvious. The test of the claim that demographics explains two-thirds of everything will be to see if the author's predictions indeed come true. --
Media, v.3(3), 1996Seldom is a book published that becomes required reading for just about everyone who has a stake in what Canadians will be doing in the future--business executives, entrepreneurs, policy makers, politicians, planners and educators, not to mention marketers. Boom, Bust & Echo: How to Profit From the Coming Demographic Shift, (Macfarlane Walter and Ross) by economist David K. Foot and journalist Daniel Stoffman, is not only a compilation of consumer, economic and lifestyle trends expected from Canada's aging population, it's a course on the importance of demographics and how the patterns they reveal can be capitalized on by forward-thinkers. --
Marketing Magazine, June 3, 1996
From the Back Cover
Demographics are about everyone: who you are, where you've been, and where you're going. Demographics explain about two-thirds of everything: which products will be in demand, where job opportunities will occur, what school enrolments will be, when house values will rise or drop, what kinds of food people will buy and what kinds of cars they will drive. Boom, Bust & Echo gives you the power to anticipate changes like these and to profit from the coming demographic shift.
