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Boom, Bust & Echo: How to Profit from the Coming Demographic Shift Hardcover – September 27, 1997

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Editorial Reviews

Review

Boom, Bust & Echo is a handy and readable take on what comes next in the world of profit and loss. But almost anyone concerned about the future could benefit from the refreshing--if sometimes overly narrow--approach it takes to some of Canada's most pressing problems. -- Maclean's, v.109(33) August 12, 1996

David Foot, a noted Canadian demographer and professor of economics at the University of Toronto, exhibits a talent for explaining difficult concepts in a simplified manner. Boom, Bust and Echo reflects this and is quite easy to understand. This book will be of interest to those who take a long-term view of their company's or even their own future regardless of their function in the workplace. Chapters are topical and cleverly constructed to seamlessly connect an explanation of the past to a prediction of the future. The arguments are solid and well presented--so well, in fact, that the reason for an economic or social phenomenon appears to be obvious. The test of the claim that demographics explains two-thirds of everything will be to see if the author's predictions indeed come true. -- Media, v.3(3), 1996

Seldom is a book published that becomes required reading for just about everyone who has a stake in what Canadians will be doing in the future--business executives, entrepreneurs, policy makers, politicians, planners and educators, not to mention marketers. Boom, Bust & Echo: How to Profit From the Coming Demographic Shift, (Macfarlane Walter and Ross) by economist David K. Foot and journalist Daniel Stoffman, is not only a compilation of consumer, economic and lifestyle trends expected from Canada's aging population, it's a course on the importance of demographics and how the patterns they reveal can be capitalized on by forward-thinkers. --Marketing Magazine, June 3, 1996

From the Back Cover

Demographics are about everyone: who you are, where you've been, and where you're going. Demographics explain about two-thirds of everything: which products will be in demand, where job opportunities will occur, what school enrolments will be, when house values will rise or drop, what kinds of food people will buy and what kinds of cars they will drive. Boom, Bust & Echo gives you the power to anticipate changes like these and to profit from the coming demographic shift.
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Product Details

  • Hardcover: 245 pages
  • Publisher: Saint Anthony Messenger Press and Franciscan; First Edition edition (September 27, 1997)
  • Language: English
  • ISBN-10: 0921912978
  • ISBN-13: 978-0921912972
  • Product Dimensions: 9.6 x 6.5 x 1 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,026,406 in Books (See Top 100 in Books)

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5 of 5 people found the following review helpful By A Customer on August 14, 1998
Format: Hardcover
I read this book in the summer of 1996, and found it to be an excellent tool. It takes a very organized approach to presenting the history of demographics and applying demographics to trends that we have observed over the past. It is highly relevant to life in rural Ontario which is where i was living at the time. Issues like the future importance of hospital closings, school development, and social programs should all be viewed in the context of demographics.
After reading this I went on to read Faith Popcorn's books, and found them to be rather flat predictions that demographics could easily fortell. Boom Bust & Echo is a useful toolkit for business people with lots of examples to draw from. My wife and I had our own company at the time, and I had to make her read the book so we could re-assess our strategy in light of this under-used tool, and it allowed us to reposition our company without straying from our original mission.
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2 of 2 people found the following review helpful By A Customer on November 4, 1998
Format: Hardcover
As a member of Generation-X (that means in 1998 I'm 35...)I find this book puts many things about life today in perspective. An excellent and easy read, I would recommend this to anyone who is fascinated by social and demographical characteristics of our society. A word of warning though, for all you Gen-Xers out there... You may develop a new found hatred of people in their late 40s and early 50s... It's a fun book. Read it.
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0 of 3 people found the following review helpful By A Customer on November 4, 1998
Format: Hardcover
As a member of Generation-X (that means in 1998 I'm 35...)I find this book puts many things about life today in perspective. An excellent and easy read, I would recommend this to anyone who is fascinated by social and demographical characteristics of our society. A word of warning though, for all you Gen-Xers out there... You may develop a new found hatred of people in their late 40s and early 50s... It's a fun book. Read it.
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