Had I read Boom Start before bootstrapping my first two startups, I would have picked better business ideas, avoided many critical mistakes and saved hundreds of thousands of dollars executing.
Packed with the combined wisdom of three successful entrepreneurs who have studied what works best, Boom Start offers the same advice the authors teach their own portfolio companies, MBA and entrepreneurial marketing students--but unlike academic books, it is written for you and I.
Boom Start teaches entrepreneurs how to rate their new business idea, and how to make it a booming success by following proven "SuperLaws" or best practices.
The five SuperLaws are insightful and amusing, and are broken down into sub concepts supported by tips and plenty of examples. Each new concept takes up about a page, making Boom Start easy to read on buses, airplanes or whenever time permits.
Chapter one alone was worth the price of the book because it answers questions such as:
Should entrepreneurs compete or carve out a new space in the market?
* Why entrepreneurs must be defiant underdog rebels.
* Why "me-too" marketing is one of the top reasons new products fail.
* Why "low-hanging fruit" is more like finding a needle in a haystack.
* Why it is often incorrect to listen to what people say they want, and then realign your business resources to give people what they want better than the competition.
I particularly needed to read chapter seven which provides a "Startup Audit" to accelerate my next success.
Boom Start fires up your imagination and empowers you with new ideas. It teaches how to ask the right questions to start and run your current or next business. It also helps you answer questions that every investor wants to know such as "why this, why now, why here, and why you."
