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Boomernomics:  The Future of Your Money in the Upcoming Generational Warfare
 
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Boomernomics: The Future of Your Money in the Upcoming Generational Warfare [Hardcover]

William P. Sterling (Author), Stephen R. Waite (Author)
4.4 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

Library of Contemporary Thought September 22, 1998
Low inflation, high employment, a stock market that has reached unprecedented heights. The economy doesn't get any better than this. Clearly, for the seventy-six million baby boomers hitting their prime earning years, the "good old days" are right now, and there's no end in sight. Or is there?

In this powerful, prescient book, economists and financial wizards William Sterling and Stephen Waite take an indepth look at how America's baby boomers have transformed the nation's--and the world's--economy and how that transformation must inevitably--and radically--alter its course as the boomers age. Grounded in common sense, infused with the startling clarity, Boomernomics is a book you can't afford to ignore.

Yes, the good times are bound to go on rolling for at least another decade. The demographics fueling the current boom, coupled with the huge benefits of technology and globalization, will take us into the twenty-first century on a building wave of prosperity--and Sterling and Waite show us how best to capitalize on that. But when the wave crashes, it may crash hard and fast.

But the economic "big chill" won't freeze you if you're prepared for it. As Sterling and Waite show, there are strategies we can use, both as private individuals and collectively as a nation, to prosper during the "age wave." Privatizing social security, applying market principles to the health care system, rethinking the concept of retirement, tapping creatively into the potential gold mine on the Internet, using demographics to pinpoint growth industries: these are among the prescriptive suggestions that the authors use to successfully manage their thirty-billion-dollar money market fund--and that will now work for you.

The baby boom is the single most significant social and economic phenomenon of the twentieth century--but its full impact will only be felt in the decades ahead. This landmark book gives you the vision and the knowledge you need to stay ahead of the all-important demographics curve.


Editorial Reviews

From Publishers Weekly

The authors?both executives with Credit Suisse Asset Management?know their demographic here, quoting everything from Star Trek to rocker Alice Cooper in making their points. And they clearly know their subject matter. The problem is they don't offer much of anything that's new to readers who even casually follow either buying trends or the economy. The book's first third shows how boomers, simply by dint of their numbers, will keep the economy humming over the next 10 years or so. Next, relying almost exclusively on secondary sources, they talk about what will happen as the boomers hit retirement age. The likely scenario: stock prices will fall as boomers cash out their retirement accounts and real estate prices will follow suit as a rash of baby boomers all decide to sell their houses at the same time?to say nothing of the strain on Social Security. While the authors do end by offering advice about what to do about the trends they have discussed, they hedge?readers are left unsure what action to take, other than to lobby for privatizing Social Security. Nonetheless, Sterling and Waite's entertaining style ("When Peter, Paul, and Mary made fun in the 1960s of all the ticky-tacky little boxes that were scattered on hillsides, few would have predicted how valuable those little boxes would become in the 1970s and 1980s") makes this a worthwhile summation of current thinking about the television generation's legacy.
Copyright 1998 Reed Business Information, Inc.

From the Publisher



What a treat to get the inside scoop on this economic trend! The authors are precise, clever, and thoughtful about this change in our economy, and they provide clear examples and easy-to-read graphs and charts. As a member of a recently started investment club, I'm an avid economic trend watcher, and I've recommended this book to everyone in my club!

E.Gaffney, production

Product Details

  • Hardcover: 240 pages
  • Publisher: Ballantine Books (September 22, 1998)
  • Language: English
  • ISBN-10: 0345425839
  • ISBN-13: 978-0345425836
  • Product Dimensions: 8.3 x 5.7 x 0.9 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,074,626 in Books (See Top 100 in Books)

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Customer Reviews

7 Reviews
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Average Customer Review
4.4 out of 5 stars (7 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars These guys "get it", September 27, 1998
By A Customer
This review is from: Boomernomics: The Future of Your Money in the Upcoming Generational Warfare (Hardcover)
Stephen Waite and Bill Sterling paint a picture for us clearly showing that baby boomers are doing to financial assets what they did to the real estate market in the 70's and 80's. Never before has this been better and more thoroughly explained than in Boomernomics. The authors walk us through the future in this well written book proving demography is destiny.

Demographics alone would be a powerful force in the marketplace but we currently have technology and globalization on our side as well. The authors give us a well rounded thesis on why the market can go much higher than it is today and how government can help prolong this market climb by addressing the healthcare problem, the debt and social secutity issues.

Harry Dent's "The Roaring 2000's" was a good second step in tackling the subject of demographics (The Great Boom Ahead being the first) but Sterling and Waite take it to the next level. They've taken a complicated subject and made it easy to understand so that we all might profit over the next decade and beyond from their years of Wall Street experience and exhaustive research on the subject.

Everyone can benefit from reading this book, from students right through to retired persons. A copy should also be sent tho the most famous Baby Boomer of them all, the Boomer-In-Chief, President Bill Clinton

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4 of 5 people found the following review helpful:
5.0 out of 5 stars Beware the Big Chill, September 28, 1998
By A Customer
This review is from: Boomernomics: The Future of Your Money in the Upcoming Generational Warfare (Hardcover)
The aging of America has been in the news for the last few years but most stories only deal with the impact on the social security system. What people don't realize is that as boomers age they will also have a great impact on the real estate and financial markets as they sell their homes and assets so they can have a comfy retirement. The scenarios provided are compelling enough to make your heart sink. But this is not an alarmist book, they openly state that their scenarios are just hypothetical and many things can happen in the intervening years to mitigate the effects of the "Big Chill". Plus they provide some tips on how you can make money in the coming years by predicting which industries will get hot. If you want to read a very common sense book about the future of the American economy, this is it.
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7 of 13 people found the following review helpful:
1.0 out of 5 stars Gee, I wonder if the authors have any connection to Cato, February 21, 1999
By A Customer
This review is from: Boomernomics: The Future of Your Money in the Upcoming Generational Warfare (Hardcover)
Imagine that you are perusing one of Yahoo's stock message forums, say symbol SSI and some guy with the moniker "catofan" posts a message like this: "CATO is going through the roof, sell SSI short, it's a Ponzi scheme and pile into CATO before it's too late!" What sort of credence would you give such a poster? For me, I wish I had hit the "Next" button, but no, I was unfortunate enough to buy the book.

If you like regurgitated CATO Institute ideology, you'll love this book. Gems like: *Social Security is a Ponzi game; let's put all the SSI money in a safe place---like the stock market. *America has too many low paid workers; lets' do away with "destructive" minimum wages and give generous tax subsidies to employers that pay low wages instead.

All written in the style of: "See Dick. See Jane. See Dick and Jane put all their retirement money in the stock market. See Dick and Jane go dumpster-diving in New Jersey for retirement."

There are actually a few concepts about the Boomer generation that could be useful---when the Boomers all try to sell financial and real estate assets all at once to fund their retirements there *could* be a bear market, just like there are bull markets when they are all buying at the same time.

However, most of the ideas in this book are like some kind of horrible pop song, repeated so much in the press that you find yourself almost unconciously humming along. Save yourself some money and time by surfing over to Cato to get "enlightened".

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