Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement [Paperback]

Lisa Orrell (Author)

Book Description

Publication Date: September 24, 2011

Are You a Boomer Seeking Ways to Generate More Income Now and Into Your Later Years? Yes? Then This is THE Book for You!

EBRI.org Retirement Readiness Rating™ Report: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire.

These startling statistics have millions of people 50+ wondering, "What can I do to make money, full-time or part-time, that is flexible, interesting, and possible to do into my golden years?"

Boomers into Business was written to answer that question! You will learn how to take what you know and turn it into dough. With the help of this book, you can improve your financial future; regardless of your education level, career experience or business background!
 
Over 15 Experts Have Contributed Strategies!

You'll Learn How to: * Generate Income as an Expert on Most Any Topic
* Determine What You Can Become an Expert On
* Create or Improve Your Topic Expert Brand Platform
* Expand Your Offerings if Already Self-Employed
* Promote Your Expert Brand Through Effective PR
* Implement Social Media for Massive Reach Revenue
* Use Many Unique Marketing Strategies to Increase Your Income...and Much More!

"...Lisa's book delivers a wealth of tools and guidance to take you from where you are to where you want to be. I recommend it to all you Boomers planning your professional & financial futures!" -- Marilyn F.: 60'ish Boomer, Wealth Building Business Coach

Editorial Reviews

From the Author

Hello! I'm glad you found me and my books! I had a great time writing my new (third) book, "Boomers into Business", and truly hope you enjoy reading it. With sobering stats revealing that almost 50% of Baby Boomers are at risk of outliving their retirement savings, I felt this topic needed to be addressed quickly.

And hopefully the solutions provided for generating income now and into the future, full time or part time, are ones that help you. My book, and the ideas outlined within, may not be the perfect fit for every Boomer, but I can tell you they resonate with most Boomers I know.

I'm contacted on a regular basis by people over 50 who are either self-employed already and seeking help to increase their income, OR by Boomers who want to launch their own business for more income & flexibility. So...Boomers are seeking guidance and my book is intended to be one resource available.

I hope you enjoy, and benefit from, reading it. Cheers to your success now & in the future!

About the Author

Lisa Orrell, The Promote U Guru, is an in-demand Branding & Marketing Expert and Certified Success Coach with over 22-years of experience. Recently she was voted one of the "Top 30 Most Influential Brand Gurus in the World", and she is also the recipient of over 75 awards for marketing excellence. Lisa works with small business owners, coaches, consultants, entertainers, academics, speakers and authors. Plus, she herself is the author of 3 popular business books and a professional speaker. Based on her expertise, she has been interviewed by countless media, including: ABC, MSNBC, NPR, Wall Street Journal, NY Times, Cosmo, China's HerWorld Magazine, BNET.com and WomenEntrepreneur.com.

Product Details

• Paperback: 214 pages
• Publisher: Intelligent Women Publishing, of Wyatt-MacKenzie (September 24, 2011)
• Language: English
• ISBN-10: 193621444X
• ISBN-13: 978-1936214440
• Product Dimensions: 5.5 x 0.4 x 8.5 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #854,667 in Books (See Top 100 in Books)

More About the Author

Lisa Orrell, CPC, The Promote U Guru, is an in-demand Branding & Marketing Expert and Certified Success Coach with over 23-years of experience. Recently she was voted one of the "Top 30 Most Influential Brand Gurus in the World", and she is also the recipient of over 75 awards for marketing excellence. Lisa works with small business owners, coaches, consultants, entertainers, academics, speakers and authors. Plus, she herself is the author of 3 business books and a professional speaker who conducts workshops and teleseminars on topics such as: Personal, business and product branding; online and offline marketing; PR and Publicity; social media; book writing, publishing and marketing; professional speaking; product development and marketing; and sales strategy. Info: PromoteUGuru.com

Lisa is also globally recognized as The Generation Relations Expert. As such, she's the author of 2 business books: Millennials Incorporated and Millennials into Leadership, and she's a popular corporate speaker. Lisa's clients include well-known organizations, such as: Johnson & Johnson, Wells Fargo, Pepsi, Paul Mitchell Systems, Hewitt Associates, eBay, Blue Cross/BlueShield, and USC's Marshall School of Business. Her dynamic seminar, workshop and keynote topics include: Understanding generational dynamics in the workplace; improving the recruitment, management and retention of Millennial (aka Gen Y) talent; and educating Millennial employees on how to be effective young leaders at work. Lisa also conducts Personal Leadership Branding for Career Success workshops for multi-generational employee audiences. Info: TheOrrellGroup.com

Based on both of her areas of expertise, she has been interviewed by, or written for, countless media, including: ABC, MSNBC, NPR, CBS, The Wall Street Journal, NY Times, Cosmo, China's HerWorld Magazine, BNET.com, OpenForum.com and WomenEntrepreneur.com.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars Very inspiring and thought-provoking October 3, 2011

By Warren Oshita

Format:Paperback

I'd been thinking about starting a side business to help make up for my sagging 401k. Let me tell you, the thought of starting a business when you hit middle-age is scary. But Orrell's book is a revelation in that it shows you how to find your niche and get your business off the ground. More importantly, it offers ideas on how to use your knowledge and experience to your advantage, which is great because you probably don't want to have to go back to school to find your second career. So check this book out and realize the options you have right now.

1 of 1 people found the following review helpful

4.0 out of 5 stars Great info whether you ar a boomer or not July 23, 2012

By EM

Format:Paperback|Amazon Verified Purchase

This is a great idea book for anyone wanting to start a business at any age. Okay, I guess you have to be old enough to know something. Because the author is a marketing expert there is heavy emphasis on all types of marketing and promotion, including several chapters on various types of social media. Again, good information for anyone who owns or wants to start a small business.

1 of 1 people found the following review helpful

5.0 out of 5 stars Boomers: What we know is VALUABLE! November 11, 2011

By Diane Marie Pinkard

Format:Paperback

I know Lisa, I've worked with Lisa, and I'm a Boomer, myself. Also, I am fortunate enough to have a chapter in BOOMERS INTO BUSINESS, based on teachings from my book, JUST TREAT ME LIKE I MATTER: THE HEART OF SALES. From my rich life filled with abundant wisdom and experience, and my ability to teach and mentor, I know it is my life calling to help others. But the exasperating challenge has been: "How does the world find about me?" Now Lisa has given me the solution! She has given me a beautiful, user -friendly roadmap to fulfill my heartfelt dreams and leave my valuable mark in this world. And with her well stocked and organized "tool box," I have no more excuses for not finding my success!
Just Treat Me Like I Matter: The Heart of Sales