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Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads [Kindle Edition]

Alex Harris
5.0 out of 5 stars  See all reviews (59 customer reviews)

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Book Description

Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website.

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.

Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCcmmerce, Volusion, NetSuite, Magento and Wordpress.

Editorial Reviews


"I love what he has done in this book. While he offers hundreds of action packed tips, if all you do is implement one you will have paid off the book and any time invested reading this book."
Bryan Eisenberg, Keynote Speaker & Best Selling Author

"His book contains numerous tips to help increase on-site conversions." Simon Gorman"

Marketing Ideas for both Geeks and the Newbie"
J. V. Crum, Conscious Millionaire

From the Author

In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website.

Get actionable advice for your ecommerce store, for example:
  • Making More Money this Holiday Season
  • Getting More Website Traffic
  • SEO Tips
  • Promotional Email Campaigns
  • Analytics Setup and Review
  • Creating Landing Pages
  • Improving Conversion Rates
  • Generating More Opt-In Leads
  • Increasing Retention

Product Details

  • File Size: 9654 KB
  • Print Length: 110 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #76,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
With hundreds of ideas, you're sure to find a handful that really make an impact in your business. As we're coming up on Q4, now is the time to test and implement the winning changes to cash in on the busiest shopping season of the year. Even though I'm not directly working in Ecommerce, I found a TON of value in reading Alex's advice. His years of experience really shine through and if there's one takeaway above all, it's to stop going with your gut and actually TEST what gives you the best results. In doing that, I've found some surprising winners, but the bottom line speaks for itself. Well worth the price -- thanks Alex!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Terrific actionable steps to follow October 25, 2014
By Jen H.
Format:Kindle Edition|Verified Purchase
This is a super book when you're looking for a rundown of actionable steps to take to get a lift in your conversions. I've read just about everything I can get my hands on when it comes to CRO. What I like about this book is that it focuses specifically on e-commerce. There are so many moving parts that go into developing a comprehensive optimization strategy (especially with an e-commerce site.) I love how this book breaks it all down - piece by piece. Alex definitely knows his stuff. I'm a fan!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Only buy this if you plan on acting on the advice October 24, 2014
Format:Kindle Edition|Verified Purchase
Full disclosure: Alex has worked with many of our clients over the past decade+ designing more conversion friendly websites. I love what he has done in this book. While he offers hundreds of action packed tips, if all you do is implement one you will have paid off the book and any time invested reading this book. Plus you'll have a ton of other ideas to follow that one.
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Format:Kindle Edition|Verified Purchase
I highly recommend this book, this book is just what I needed to learn effective strategies for my online store and blog. As a new small business owner I need to be sensible about where I spend my money and highly effective with my time. I don't have the budget to hire a professional like Alex to build/run my E-Commerce store, BUT I can buy his book with all of his advice! Right out of the gate, the book gives general advice about driving traffic to your website. Alex helped me understand who my target customer is and how I should market to them and why. Then he breaks down the specific areas of an e-commerce website and how to maximize their effectiveness. Lastly, he gives specifics suggestions on how to make more money on your website. I really like his advice because it's not a bunch of off suggestions, he's giving you details, a strategy to help you build your on-line store and make a business out of it.
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Format:Kindle Edition|Verified Purchase
Alex does a great job drawing on his personal experience to provide great insight into hundreds of key considerations for successful e-commerce.

When I spend my time and money going to conferences or getting the latest online marketing books, I want actionable advice that I can implement. Alex delivers in this book.

While the book is focused on e-commerce, the insights are applicable to many different areas of online marketing including not only e-commerce, but lead generation and promoting your brand.

Even the most seasoned online marketing veteran will pick up some actionable advice by reading this book.
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5.0 out of 5 stars Marketing Ideas for both Geeks and the Newbie October 21, 2014
Format:Kindle Edition|Verified Purchase
I'm always on the lookout for any new marketing idea as I'm numbers and marketing focused. I love this new book from Ales Harris. It's short, to the point, and filled with endless low-cost or no-cost idea on how you can get your online business up and running - or take an already successful online business to the next level.

This is one of those rare finds because it has actionable, get-results advice in a concise package so instead of reading for days, you can start reading and begin putting marketing and e-commerce ideas into action today.

Get this book, read it, and put it into action now!
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Format:Kindle Edition|Verified Purchase
I just read through this book... there's a problem with it...there are WAY too many ROI friendly ideas to take action on. This is crammed full of really valuable advice. My favorite pieces are about Live chat ideas, making your site customer centric (but he actually explains what this means and how to do it) and the pieces about how to adjust your website and messages seasonally.

Nicely done. I am recommending this book to one of my customers who is just getting into design and user experience. Easy Read but very useful info. Nicely done!
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5.0 out of 5 stars Impressed by how thorough it is. October 24, 2014
Format:Kindle Edition
I dove right into this book and I'm thrilled to say it is filled with tons of actionable content. And I mean tons. Not to mention the tips are for rocking it on e-commerce NOW in preparation for the holiday season. It is encouraging me to up my game this season. This book touches on topics I hadn't realized I needed to pay attention to, I'm impressed by how thorough it is. It offers an online component where you can see real examples of companies implementing the tips. Thanks for motivating me to end Q4 with a blast. The sky is the limit.
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Most Recent Customer Reviews
5.0 out of 5 stars Great practical no BS advice on tactics that have worked ...
Great practical no BS advice on tactics that have worked for lots of different kinds of websites. Being that I do the same kind of work I can say that this definitely dishes out... Read more
Published 5 days ago by William R Soller
5.0 out of 5 stars Five Stars
Awesome book - many useful tips!
Published 10 days ago by EH
4.0 out of 5 stars A great road map to increase conversions
When it comes to A/B testing to increase conversions there are so many places to start it's hard to know where to begin. Knowing what to test and why, is the hardest part! Read more
Published 14 days ago by Dennis
5.0 out of 5 stars Practical, Useful Tips

You never cease to disappoint! Thanks very much for this 'inside information'; looking forward to Volume 2.
Published 20 days ago by R Jones
5.0 out of 5 stars Love this book!
As a newbie to the world of E-commerce, I really appreciate this book! Clear and very easy to read and comprehend! Has really boosted my confidence in this area!
Published 22 days ago by Vincent Carter
5.0 out of 5 stars Digital Marketing Tips You Can Use Now
I like books that provide practical advice that I can use immediately. Alex's book delivers on that. Read more
Published 28 days ago by Manny Oliverez
5.0 out of 5 stars Jam packed with golden tips
I thought I'd be overwhelmed with 300 tips, but the book was actually a really quick read. There was some gold in there too - especially the bit about the shopping cart. Read more
Published 29 days ago by JRRivera
5.0 out of 5 stars ... the the E-commerce learning curve and find this book easy to...
I am at the beginning of the the E-commerce learning curve and find this book easy to understand.
Published 1 month ago by Elizabeth Ann Harris
5.0 out of 5 stars This book will revolutionize your site!
Full of awesome information that is super easy to follow. This book will be far better than free if you apply just a few of the awesome tips to your website.
Published 1 month ago by Nick Pavlidis
5.0 out of 5 stars Great Book from a Subject Expert
I've known Alex for awhile now, and can guarantee that when it comes to e-commerce Alex knows his stuff! Read more
Published 1 month ago by Dennis F. Krahe
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More About the Author

Alex Harris started out doing e-commerce, conversion rate optimization, and A/B testing. Alex Harris works with businesses to design and develop high-converting lead generation, subscription, and e-commerce stores. Since 2001, he has created over one hundred e-commerce stores. He also specializes in conversion rate optimization, and designing landing pages. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales, generate more leads, and make more money. You can learn more about his company at

Most recently, Alex Harris was named a Top Influential Conversion Rate Optimization Expert in 2014, by the popular website PPCHero. He has become a globally recognized expert in ecommerce, web marketing and lead generation. The most popular software that is used includes Shopify, BigCommerce, Volusion, Netsuite, Magento and Wordpress. The team includes several web designers, copywriters and web analytics specialists.


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Topic From this Discussion
Wow... there's a TON of great info here!
Thanks Frank. Yea, its a ton of info that I've been looking to share for a while now! Thanks for checking it out.
Oct 20, 2014 by Alex Harris |  See all 2 posts
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