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Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads [Kindle Edition]

Alex Harris
5.0 out of 5 stars  See all reviews (27 customer reviews)

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Book Description

Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website.

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.

Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.

Editorial Reviews


"His book contains numerous tips to help increase on-site conversions." Simon Gorman
"This book will make you money -- optimize your site today." Nick Loper
"Great book! Alex knows his stuff..." Gerry Morton

From the Author

In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website.

Get actionable advice for your ecommerce store, for example:
  • Making More Money this Holiday Season
  • Getting More Website Traffic
  • SEO Tips
  • Promotional Email Campaigns
  • Analytics Setup and Review
  • Creating Landing Pages
  • Improving Conversion Rates
  • Generating More Opt-In Leads
  • Increasing Retention

Product Details

  • File Size: 9279 KB
  • Print Length: 110 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #467 Free in Kindle Store (See Top 100 Free in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
With hundreds of ideas, you're sure to find a handful that really make an impact in your business. As we're coming up on Q4, now is the time to test and implement the winning changes to cash in on the busiest shopping season of the year. Even though I'm not directly working in Ecommerce, I found a TON of value in reading Alex's advice. His years of experience really shine through and if there's one takeaway above all, it's to stop going with your gut and actually TEST what gives you the best results. In doing that, I've found some surprising winners, but the bottom line speaks for itself. Well worth the price -- thanks Alex!
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Format:Kindle Edition|Verified Purchase
I just read through this book... there's a problem with it...there are WAY too many ROI friendly ideas to take action on. This is crammed full of really valuable advice. My favorite pieces are about Live chat ideas, making your site customer centric (but he actually explains what this means and how to do it) and the pieces about how to adjust your website and messages seasonally.

Nicely done. I am recommending this book to one of my customers who is just getting into design and user experience. Easy Read but very useful info. Nicely done!
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5.0 out of 5 stars GET THIS BOOK NOW October 20, 2014
Format:Kindle Edition|Verified Purchase
Wow, this book is a winner. And talk about TIMELY (just before the online "busy season" hits)! With so many tips and strategies, I suggest you read through this book and jot down the ideas that you find easiest and would be most impactful to your business online.

Alex is an absolute expert with an absolute mission to help us convert more sales with our websites. I highly recommend you get this book now, and then read it ASAP. A+!
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5.0 out of 5 stars Just what you need! October 20, 2014
Format:Kindle Edition|Verified Purchase
This book came at the perfect time for me! I've been struggling with conversions the last few months and I am sick and tired of it. A good once over has given me tons of actionable steps to get more leads and sales! I'll be implementing these this week with a new class we're about to launch and can see this coming in handy for years to come!

Absolutely recommend getting it!
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5.0 out of 5 stars A Solid Resource in a Sea of Confusion October 20, 2014
Format:Kindle Edition|Verified Purchase
There is a lot on the web about optimizing your ecommerce store and it can be overwhelming. Alex has put together a solid resource to help increase sales for anyone running an ecommerce site. Instead of picking up tiny bits from here and there and struggling to put it all together, use Alex's book to keep your focus and make serious progress in your efforts.
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Format:Kindle Edition|Verified Purchase
I have read this book twice, and will be reading it a third time. It is really that educational. It clearly outlines the steps to take to create an optimized website. The tips and tricks throughout make total sense, and I love the emphasis on test repeat test repeat.

Perfect reference book and bible for ecommerce site developers and administrators.
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Format:Kindle Edition
This book really inspired me to get cracking with my ecommerce business! I'm trying to transition from a service-based business to selling products online, and this guide gave me absolutely everything I need to get going and make more money online. It really demystified the process for me and I highly recommend it for anyone interested in online business.
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5.0 out of 5 stars Must Have All In One Resource October 20, 2014
Format:Kindle Edition|Verified Purchase
Alex Harris has been my go-to guru for online conversion strategies since he launched his podcast. Now I have his genius at my fingertips in this reference book. I've already picked up several ideas to include in my 2015 strategic plan and can't wait to see the results I know I'll get from his tested and approved methodology.
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Most Recent Customer Reviews
5.0 out of 5 stars Tips That Are Very Practical And Simple To Understand
This book is very practical and filled with great ideas. They are well thought out and made simple. Alex obviously knows what he is talking about. Read more
Published 42 minutes ago by Kingsley Grant
5.0 out of 5 stars Found this book most insightful and on the money.
This is one of the best books on E-commerce. This book is easy to read and the Technics are on the money. Every tip in this book generates immediate income. Read more
Published 13 hours ago by Ray DeAvalon
5.0 out of 5 stars must read book on conversion!
This book is packed with tips and strategies to increase your conversion especially if you have a business, a product or service that you offer to online. Read more
Published 15 hours ago by Marie G Velayo
5.0 out of 5 stars Five Stars
Excellent book. Lots of content to learn.
Published 16 hours ago by Jose Miori
5.0 out of 5 stars Must read for anyone interested in optimizing their websites.
Harris does an excellent job of clearly outlining the keys to success in the e-commerce space. He has been working with leading e-commerce companies for over a decade. Read more
Published 19 hours ago by Brian Breslin
5.0 out of 5 stars 300 Tips? Sign me up.
This is a super valuable piece of work on something that everyone in the online business space needs to master: leads and conversion.

I highly recommend this book!
Published 20 hours ago by Austin G. Netzley
5.0 out of 5 stars Great Advice from a Marketing Maverick
Alex is obviously an expert at marketing, technology and website analytics. This book is loaded with amazing ideas and information for anyone doing online marketing. Read more
Published 20 hours ago by J. Clark
5.0 out of 5 stars Priceless Resource
I'm so excited I found this priceless resource. As a person that makes a living on the internet this is a lifesaver. Read more
Published 20 hours ago by Greg Zuffelato
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More About the Author

Alex Harris started out doing e-commerce, conversion rate optimization, and A/B testing. Alex Harris works with businesses to design and develop high-converting lead generation, subscription, and e-commerce stores. Since 2001, he has created over one hundred e-commerce stores. He also specializes in conversion rate optimization, and designing landing pages. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales, generate more leads, and make more money. You can learn more about his company at

Most recently, Alex Harris was named a Top Influential Conversion Rate Optimization Expert in 2014, by the popular website PPCHero. He has become a globally recognized expert in ecommerce, web marketing and lead generation. The most popular software that is used includes Shopify, BigCommerce, Volusion, Netsuite, Magento and Wordpress. The team includes several web designers, copywriters and web analytics specialists.


Topic From this Discussion
Wow... there's a TON of great info here!
Thanks Frank. Yea, its a ton of info that I've been looking to share for a while now! Thanks for checking it out.
12 hours ago by Alex Harris |  See all 2 posts
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