Review
[from the longer paperback version:] Amazon.com Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard Rothman Ingram Seth Godin offers inspiration, ideas, and roadmaps to those starting their own business. To encourage bootstrappers, he shares his own story and covers other bootstrappers (from Dell Computer to Haagen Dazs) who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book.
FIVE STARS A classic., January 30, 2000 Reviewer: Steve Ross from St. Petersburg Florida Again and again, I find myself going back to this book to find things I missed. Goden has produced a resource that's essential for anyone starting or running a small business. I really can't recommend it highly enough.
FIVE STARS A classic., January 30, 2000 Reviewer: Steve Ross from St. Petersburg Florida Again and again, I find myself going back to this book to find things I missed. Goden has produced a resource that's essential for anyone starting or running a small business. I really can't recommend it highly enough.
About the Author
Seth Godin is a NEW YORK TIMES bestselling author, a renowned public speaker and an agent of change. The author of "Permission Marketing" (an Amazon bestseller for more than a year) and "Unleashing the Ideavirus" (the bestselling e-book ever written), Godin is always breaking new ground.
His projects have been featured in THE WALL STREET JOURNAL, FORBES, THE GUARDIAN, CNN, FORTUNE, INSIDE, and sold in countries around the world.
BUSINESS WEEK called him, “The ultimate entrepreneur for the information age,” while PROMO named Godin, "the Prime Minister of Permission Marketing."
Seth Godin started the very first online direct marketing company (Yoyodyne) and sold it to Yahoo! where he served as VP of Direct Marketing for a year before moving on to write and speak full time.
