Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget [Paperback]

Kimberly Stansell (Author)

Book Description

Publication Date: March 1997

If you start a business with little money and make it successful, you are considered a bootstrapper. BOOTSTRAPPER'S SUCCESS SECRETS is a blueprint for doing exactly that--starting and building a business with very little capital. Author Kimberly Stansell incorporates her own entrepreneurial triumph, including tips, secrets, and advice for overcoming financial barriers.

Editorial Reviews

Amazon.com Review

Small Business Administration (SBA) statistics indicate that 60 percent of all start-ups begin without sufficient capital. Small business coach Kimberly Stansell refers to these enterprises as "monetarily challenged," and her Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget is a guide for overcoming the challenges that result. Practical strategies used in her own business life, along with those employed successfully by others, are presented in clearly defined chapters such as "Evaluating Your Idea," "Working with Others," and "Coping with Adversity." An array of additional resources is cited at the end of each section.

Review

Her [Stansell] survival pointers include surprisingly sound though hardly exhaustive advice on the basics: finance, setting up an office, marketing, rudimentary management, getting help from others, and coping with growth. Best of all, the handbook provides the names and addresses of hundreds of outside resources--a compilation that alone is worth the price -- Inc. Magazine, August 1997

Packed with no-nonsense survival tips on financing, marketing, managing, and more, this book will get your entrepreneurial juices flowing. Each chapter is supplemented with contact names of newsletters, grants, and organizations that can give you a lift -- Microsoft Network @Watercooler, February 1998

Reading Kimberly Stansell's Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget is a lot like having a mentor open up his or her Rolodex and notebooks to you. In this case, the mentor is Stansell, a former personnel director-turned- writer and small business coach. This book truly becomes a valuable resource in the wealth of bibliographical and reference information in the Bootstrapper's Follow-up Files. Read this book with a highlighter in hand -- Black Enterprise, November 1997

The author provides a comprehensive paint-by-numbers plan for you to follow. Her delivery is well organized and easy to read. The heart of the book is the 151 Survival Tips that the author provides. She covers almost every conceivable circumstance that a bootstrapper could encounter. This is a truly informative and enjoyable book that will make an excellent addition to your business reference library. You may be well served with two copies because you won't want to loan your original -- Norwich Bulletin, September 19, 1997

See all Editorial Reviews

Product Details

• Paperback: 255 pages
• Publisher: Career Pr Inc (March 1997)
• Language: English
• ISBN-10: 1564142779
• ISBN-13: 978-1564142771
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #859,210 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars real advise for real people, December 20, 1999

By 

Christy Arnold (Oklahoma, USA) - See all my reviews

This review is from: Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget (Paperback)

I highly reccomend this book for anyone who's looking for practical and sound advice for starting their own business. I would also reccomend this book to anyone who wishes to know how a business becomes successful. As a university student, I have thumbed though many books on the topic but none have given me a clear picture with resources like is book. I would also like you to know, I actually read this book cover to cover and I am still learning from it!

4 of 4 people found the following review helpful:

5.0 out of 5 stars It's like American Express; "Don't leave home without it!", September 15, 1999

By A Customer

This review is from: Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget (Paperback)

There is an age old adage; "nothing happens by chance" It's often true. At first I thought that I stumbled across this teaching tool and roadmap to the vast world of entrepreneurism, it was later realized... It meant to be. The start of a new, ongoing literary relationship! "Bootstrappers Success Secrets: 151 Tactics For Building Your Business On a Shoestring Budget" will help flush out any doubt and set straight, any indecision about becoming and maintaining entrepreneur status. If you have just one drop of making it on your own, (successfully) in your system, this is the book for you! When I showed it to my husband & colleague William, "he refused to give it back. Now neither of us can put our respective copies down and we continue to suggest the book to others,"in all professions". Don't end up missing out altogehter... Make the investment now.... Get your copy of Ms. Stansell's book today!!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Read and Devour the Information in This Book! :), July 2, 1997

By A Customer

This review is from: Bootstrapper's Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget (Paperback)

When I first opened "Bootstrapper's Success Secrets" I really
expected it to be a fresher version of a lot of other
books/articles/magazines on Entrepreneurship. It is not. It is, I
believe, a 12 hour investment that any Entrepreneur would be wise
to devote time to.

It is excellently written, with compassion, intelligence and
understanding. Kimberly Stansll has been there and is a leader
for those of us who will listen. Ms. Stansll explains rather
than tells us of the various components we need to develop in
order to build our business. I have come away with a much better
understanding of what I have done incorrectly, why and how to
repair my mistakes. And avoid them again.

I believe it took me, from the first time I sat down with
"Bootstrapper's
Success Secrets" and began to take notes, until I finished the last
page and the last note, a total of 12 hours. If you cannot pledge 12
hours to your business, maybe you should consider being employed by
someone else. :)

I have a "Success Tip #152: Read and Devour the Information in
this Book": This book was worth the 12 hour investment to
encourage an Entrepreneur who might want to start a business; to
encourage an Entrepreneur whose business is in transition; to
encourage an Entrepreneur who is well established (in which case
it can be a part of networking.) No matter how established we are
in our business, I believe we should never reach the point of
"oh, I know that; I've read it before; I really don't need that
anymore." I only wish I'd known of the newsletter while
it was active!

Ronda L. Clair