Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves (Paperback)

~ (Author), Bill Crawford (Author)

Editorial Reviews

Review

This book adds immeasurably to our appreciation and understanding of the power the aural medium possesses to mirror and shape culture. (Christopher H. Sterling and Michael C. Keith Communication Booknotes Quarterly )

Product Description

From reviews of the first edition: "The magic of [a] wildly colorful chapter in broadcast history lives on in this entertainingly informative look at the forces and the people who contributed to the rise of the medium." --Chicago Tribune "Characters like Wolfman Jack, Reverend Ike, Norman Baker, "Dr." J. R. Brinkley, Pappy O'Daniel and others were master showmen and tremendously successful salesmen. Secret-formula medicines, magic prayer cloths, Crazy Water Crystals, and goat-gland rejuvenations are just part of this often hilarious telling of this outrageous period in broadcast history." --Variety "If you're wondering where Herbalife, Home Shopping Network, No-Money-Down Seminars, and Jim and Tammy Bakker found their inspiration and techniques, look no further than this superb book." --Dallas Morning News Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe. This book traces the eventful history of border radio from its founding in the 1930s by "goat-gland doctor" J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs. Gene Fowler and Bill Crawford are freelance writers in Austin, Texas.

Product Details

• Paperback: 371 pages
• Publisher: University of Texas Press; Revised edition (March 15, 2002)
• Language: English
• ISBN-10: 0292725353
• ISBN-13: 978-0292725355
• Product Dimensions: 8.8 x 6.3 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #478,441 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

5.0 out of 5 stars Radio History At Its Best, July 18, 2002

By	James Tedford (Bothell, WA United States) - See all my reviews (REAL NAME)

We're all familiar with infomercials promising miracle diets, TV preachers promising salvation, and e-mail spam promising riches. Although their transmission means are modern, the scams themselves aren't new. They were a born out of the radio age, through stations sometimes called "border blasters." These were high-power AM broadcasters set up just over the Mexican border to beam music, medical miracles and merchandise to the U.S. in a way never heard before on domestic radio.

BORDER RADIO is a wonderful history of the border blaster stations. Fowler and Crawford have compiled an exhaustive history of the stations and personalities in a way that captures the flavor of the times. Some of the radio personalities, like the Goat Gland Doctor, were outright frauds, others, like Wolfman Jack, were the purveyors of the exciting, underground culture of rock-and-roll. All hawked their wares on the border stations, making an impression on American broadcasting, popular music, advertising and merchandising that is still felt today.

Superbly detailed, BORDER RADIO covers the evolution of the medium from the early days of the 1930s when hillbilly music and medical quacks ruled the airwaves, to its demise in the 1960s when television and broadcasting treaties silenced the border stations for good. If you love radio and Americana, you won't be able to put this book down. Highly recommended.

10 of 10 people found the following review helpful:

5.0 out of 5 stars Put Your Hands on the Radio (and this book), January 20, 2002

By	"lameisrob" (high point, nc United States) - See all my reviews

Most books about US radio history are written like a doctoral thesis or ex-dj's gossip gabfests. The non-fiction book tells true tales of tall characters, with enough information sprinkled through to make radio geeks interested. If this were fiction, you'd swear the characters were invented by Kinky Friedman. After reading several books on radio history in recent years, this stands as one of the most informative and entertaining.

9 of 9 people found the following review helpful:

4.0 out of 5 stars Humorous history of radio's wildest personnas, September 30, 2005

By	Scott Hedegard "Scott" (Fayetteville, AR USA) - See all my reviews

"Border Radio . . ." was featured on the radio program "Fresh Air with Terri Gross" and the interview with the author piqued my curiousity enough to buy the somewhat hard to find book.
While most of us born later than the 1960's have probably never heard border radio, we nonetheless have at least heard of it thanks to ZZTop's classic "Heard It On The X". By Mexican law, all radio station call letters had to begin with the letter "X", hence the title. These stations were situated just across the U.S. - Mexican border and blasted the North American continent with as much as 500,000 or even a million watts! Perhaps the funniest part of the story is the anecdotes by people not far from the tower in southwest Texas near Del Rio, particularly who reported picking up transmissions off barbed wire fences, fillings in teeth and, in the last portion of the book that feautures the late Wolfman Jack, his recalling of birds flying too close to the towers and frying in mid-flight!
It's a wonderful history of preachers, the forerunners of today's televangelists, quack doctors, some genuine musical genius, including a young Bob Wills before founding the Texas Playboys and, of course, the Wolfman himself.
Claims of these AM radio giants being heard world-wide can truly be considered a direct ancestor to the world wide web, complete with its own spam in the form of wild commercials and hawking some truly bizarre health products, prayer cloths and just about everything under the sun.
"Border Radio . . . " is well researched and written with obvious great admiration for a lost chapter in broadcast history. A fine read.