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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time [Kindle Edition]

Mark Schaefer , Stanford Smith
4.8 out of 5 stars  See all reviews (34 customer reviews)

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Book Description

Launch a business and ignite a movement with a powerhouse blog!

Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.

"If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

"Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution

"Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing

"Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Editorial Reviews

About the Author

MARK W. SCHAEFER is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}.

STANFORD SMITH is a digital marketing and social media strategist who created, a resource for business blogging.

Product Details

  • File Size: 1556 KB
  • Print Length: 177 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (April 3, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00BDE68BC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #154,441 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
23 of 23 people found the following review helpful
This is my second review of a Mark Schaefer book (my first was Tao of Twitter) and, once again, I'm coming to the title not entirely a newbie. I've been professionally blogging for nearly two years with definitive highs, but also some of the lows that I was pleased to find that Schaefer and Smith discuss.

As with Tao of Twitter, this title offered me focused, step-by-step processes--the basics of blogging--while showcasing a plethora of examples. Since I blog already, the authors made me feel confident about the fundamentals I'm achieving, yet encouraged and re-inspired to alter some elements I might be missing. I particularly loved Smith's account of when his passion for blogging lagged and how he reignited his voice.

Schaefer and Smith covered microtopics that I question i.e., if your blog topic has strayed, if the voice has changed, or what do to if no one comments. I would have loved a little more coverage on how often to blog, particularly if an audience like mine (college students) may not respond and if there is any "science" behind if a blogger misses a stretch of time or falls off schedule and how to message that. Hmm, McGraw-Hill... I think there is room for these authors to command a second title here i.e., Beyond Born to Blog?

I am a professor who teaches Communication. I will be offering a special topics intro comm course with a social media focus. I will recommend this readable title for my students, continue to refer to it myself, and refer it to others as they begin their personal or professional blogging journey.
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18 of 18 people found the following review helpful
5.0 out of 5 stars This Book Bleeds Yellow March 22, 2013
Format:Paperback|Verified Purchase
I never judge a book by its "cover" but by its "color." Years ago I developed the habit of reading with a yellow highlighter in one hand to visually capture the material important to me. Even now I can go back to a book read years ago and quickly scan it to see what I felt was important. Some of my books have little or no color which obviously means the book had little content which I wanted to capture. But "Born To Blog" bleeds yellow.

In the preface I underlined a sentence in red. A red highlight in my own scheme is reserved for content which I deem doubtful. (By the way, this was my only red highlighted sentence.) Here's the sentence: "The Born To Blog approach can transform any employee into a talented blog contributor." That is quite a statement! Immediately it seemed like a claim bordering on the impossible. But then I read the book. Now I am a believer.

As a wannabe blogger the book interested me right from the start. The practical and fine-tuned advice struck home and began to build a blogging fire deep within. Often as I read, questions popped up in my mind. Happily, as I kept reading, I found the answer to these questions later in the text.

Due to my wannabe blogger status, there were a few chapters in the book which were not for me because they dealt with blogging from a business perspective. But this comment reveals the truth that this is book is equally suited for the wannabes of the world like me and the corporate executive of a Fortune 500 company.

I enjoyed reading the book and highly recommend it. This review would be longer but I need to get busy and start blogging. After all. I am starting to believe I was born to blog.
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9 of 9 people found the following review helpful
5.0 out of 5 stars Build Your Digital Tattoo with Born to Blog March 22, 2013
Words are powerful currency, and one of the most effective ways to build your company's brand and create a potent digital tattoo (to be proud of!) is through blogging. Some advice: Don't waste precious time trying to figure out the mechanics for yourself--go right to the experts: Mark W. Schaefer and Stanford A. Smith. I know both Mark and Stanford as industry professionals and their own blogs remain the gold standard in content. Understanding that blogs are the content engines that drive the social web, the power of SEO, how to build a community, how to tell a story, and why's it's so important to be found on Google are a few nuggets packed into this easy-to-read blogging guide. Before you lead any executive into the blogosphere, read this book first.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Beyond Authorities March 21, 2013
Format:Paperback|Verified Purchase
'Born To Blog' challenges you to take action with your blog. Schaefer and Smith have a proven track record in blog building. They've done it for solo-preneurs and Fortune 500 companies. In 'Born To Blog,' they tell their individual stories about how it wasn't always so sweet with their blogging efforts. There's no sugar coating here. They give it to you directly with honesty. Beyond that, this book gives you MORE than hope for your blog. It provides you steps, soup to nuts, on how to take your blogging to higher levels in all aspects.

Here are the major takeaways that will stick with me:

1. Finding your voice should come first. This increases the ease of the process because you're writing about something you have passion for.

2. There's no better fuel for a content marketing engine than high quality blog posts.

3. It takes time. You have to dedicate yourself to consistent blogging for a minimum of two years before you expect much traction. You must prove to the world (and yourself) that you can deliver something of value on a regular basis. This will build readership and community.

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Most Recent Customer Reviews
5.0 out of 5 stars Mark and Stanford do a great job of outlining what to do
I was a little skeptical about blogging going into this, but I came out really fired up to start writing. Read more
Published 9 days ago by Chris Gustin
4.0 out of 5 stars Great tips for new blogger
Great read for a new person starting a blog that will benefit their business! Great tips to
Published 20 days ago by Letrise Carter
5.0 out of 5 stars Quick to the point and motivating.
Another great and actionable book by Mark Schaefer. This book is short and gets to the point. As a digital marketer, one would thing that I would be a blogger. Read more
Published 1 month ago by Lana
5.0 out of 5 stars Five Stars
Continual learnig - thank You Mark Schaefer!
Published 1 month ago by Eric Routenberg
5.0 out of 5 stars Were you Born to Blog?
I wish Born to Blog was available when I first started my blog over five years ago. I have never taken a course on how to blog, I have been learning by experimentation, reading... Read more
Published 2 months ago by Avil Beckford
5.0 out of 5 stars A Must Read For Any Blogger or Future Blogger
Whether you already have a blog or are thinking about starting one, this is hands down a must read for you. Read more
Published 7 months ago by Carly
5.0 out of 5 stars Blogging, a Process that Good Reporters Will Appreciate
Blogging is a discipline, there's no question about that. I used to write editorials for the nation's largest evening newspaper (remember them? Read more
Published 7 months ago by Douglas Bedell
5.0 out of 5 stars Communications Student Point of View
I really enjoyed reading this book. I just started a social media/beauty blog for a class last year and have made it into a personal hobby now. Read more
Published 8 months ago by Frankie J.
5.0 out of 5 stars Practical Advice
Schaefer and Smith are so real and likeable that you won't be able to stop reading their advice. They are true experts on Blogging and freely share the how to's in a simple step... Read more
Published 8 months ago by kstabile
5.0 out of 5 stars Add it to your blogging resources toolbox
An invaluable tool that demystifies the blogging process. As a new blogger, a struggling blogger, or even a grudging blogger compelled to blog by their boss, this is the resource... Read more
Published 10 months ago by Stephanie Hawkins
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