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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time Paperback – April 3, 2013

4.6 out of 5 stars 53 customer reviews

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Editorial Reviews

About the Author

MARK W. SCHAEFER is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}.

STANFORD SMITH is a digital marketing and social media strategist who created PushingSocial.com, a resource for business blogging.

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Product Details

  • Paperback: 176 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 3, 2013)
  • Language: English
  • ISBN-10: 0071811168
  • ISBN-13: 978-0071811163
  • Product Dimensions: 5.6 x 0.5 x 8.4 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #82,369 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
This is my second review of a Mark Schaefer book (my first was Tao of Twitter) and, once again, I'm coming to the title not entirely a newbie. I've been professionally blogging for nearly two years with definitive highs, but also some of the lows that I was pleased to find that Schaefer and Smith discuss.

As with Tao of Twitter, this title offered me focused, step-by-step processes--the basics of blogging--while showcasing a plethora of examples. Since I blog already, the authors made me feel confident about the fundamentals I'm achieving, yet encouraged and re-inspired to alter some elements I might be missing. I particularly loved Smith's account of when his passion for blogging lagged and how he reignited his voice.

Schaefer and Smith covered microtopics that I question i.e., if your blog topic has strayed, if the voice has changed, or what do to if no one comments. I would have loved a little more coverage on how often to blog, particularly if an audience like mine (college students) may not respond and if there is any "science" behind if a blogger misses a stretch of time or falls off schedule and how to message that. Hmm, McGraw-Hill... I think there is room for these authors to command a second title here i.e., Beyond Born to Blog?

I am a professor who teaches Communication. I will be offering a special topics intro comm course with a social media focus. I will recommend this readable title for my students, continue to refer to it myself, and refer it to others as they begin their personal or professional blogging journey.
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Format: Paperback Verified Purchase
I never judge a book by its "cover" but by its "color." Years ago I developed the habit of reading with a yellow highlighter in one hand to visually capture the material important to me. Even now I can go back to a book read years ago and quickly scan it to see what I felt was important. Some of my books have little or no color which obviously means the book had little content which I wanted to capture. But "Born To Blog" bleeds yellow.

In the preface I underlined a sentence in red. A red highlight in my own scheme is reserved for content which I deem doubtful. (By the way, this was my only red highlighted sentence.) Here's the sentence: "The Born To Blog approach can transform any employee into a talented blog contributor." That is quite a statement! Immediately it seemed like a claim bordering on the impossible. But then I read the book. Now I am a believer.

As a wannabe blogger the book interested me right from the start. The practical and fine-tuned advice struck home and began to build a blogging fire deep within. Often as I read, questions popped up in my mind. Happily, as I kept reading, I found the answer to these questions later in the text.

Due to my wannabe blogger status, there were a few chapters in the book which were not for me because they dealt with blogging from a business perspective. But this comment reveals the truth that this is book is equally suited for the wannabes of the world like me and the corporate executive of a Fortune 500 company.

I enjoyed reading the book and highly recommend it. This review would be longer but I need to get busy and start blogging. After all. I am starting to believe I was born to blog.
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Format: Paperback
I got this book from NetGalley. For those who don't know, NetGalley is a website that pairs publishers with "professional readers"--booksellers, librarians, reviewers and bloggers--and offers advance digital copies of upcoming books for free in exchange for a review. It's safe to say a lot of the people who use NetGalley are book bloggers. It's also safe to say that a lot of book bloggers are going to see this title on NetGalley, Born to Blog, and be unable to resist it. I know I couldn't. It promises advice for bloggers (I'm a blogger! That's for me!). But wait.

The problem is none of the advice in this book was very applicable to book bloggers, at least not that I could see. The book is almost exclusively aimed a large companies who want to expand their social media strategy to include blogging but don't know where to start. (So maybe it's not such a great idea to promote it directly at book bloggers, huh?) The book's subtitle suggests this but doesn't explicitly say it, mentioning both "business" and "personal" blogging. In reality, the book is mostly devoted to "businesses that also want to start a blog" with one chapter on "personal blogs." There was almost no consideration for blogs that ARE a business, where the blog content itself is the only product.

It almost seemed like every section was written with a very specific client in mind, but then the authors wanted their book to have wider appeal so they just made everything more vague rather than acknowledging that different blogs have different needs. Here are some examples of their advice for everybody:

--Ask your CEO to write a blog post
--Divert money from your newspaper advertising budget to help fund your blog

So obviously these are meant for large companies.
Read more ›
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Format: Paperback Verified Purchase
'Born To Blog' challenges you to take action with your blog. Schaefer and Smith have a proven track record in blog building. They've done it for solo-preneurs and Fortune 500 companies. In 'Born To Blog,' they tell their individual stories about how it wasn't always so sweet with their blogging efforts. There's no sugar coating here. They give it to you directly with honesty. Beyond that, this book gives you MORE than hope for your blog. It provides you steps, soup to nuts, on how to take your blogging to higher levels in all aspects.

Here are the major takeaways that will stick with me:

1. Finding your voice should come first. This increases the ease of the process because you're writing about something you have passion for.

2. There's no better fuel for a content marketing engine than high quality blog posts.

3. It takes time. You have to dedicate yourself to consistent blogging for a minimum of two years before you expect much traction. You must prove to the world (and yourself) that you can deliver something of value on a regular basis. This will build readership and community.

Must-read.
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