Born to Blog and over one million other books are available for Amazon Kindle. Learn more
Buy New
$8.62
Qty:1
  • List Price: $12.00
  • Save: $3.38 (28%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Born to Blog: Building Yo... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time Paperback – April 3, 2013


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$8.62
$5.99 $4.00
Best%20Books%20of%202014


Frequently Bought Together

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time + Social Media Explained: Untangling the World's Most Misunderstood Business Trend + The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
Price for all three: $28.58

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 144 pages
  • Publisher: McGraw-Hill; 1 edition (April 3, 2013)
  • Language: English
  • ISBN-10: 0071811168
  • ISBN-13: 978-0071811163
  • Product Dimensions: 5.6 x 0.5 x 8.4 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #55,050 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

MARK W. SCHAEFER is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}.

STANFORD SMITH is a digital marketing and social media strategist who created PushingSocial.com, a resource for business blogging.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.8 out of 5 stars
5 star
27
4 star
4
3 star
0
2 star
1
1 star
0
See all 32 customer reviews
Even now I can go back to a book read years ago and quickly scan it to see what I felt was important.
Randall Hartman
As a blogger, I found Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark W. Schaefer and Stanford A. Smith very useful.
Avil Beckford
The authors detail a plan of action for businesses, from setting goals to establishing a content plan.
Kerry Gorgone

Most Helpful Customer Reviews

22 of 22 people found the following review helpful By Ellen Bremen on March 22, 2013
Format: Paperback
This is my second review of a Mark Schaefer book (my first was Tao of Twitter) and, once again, I'm coming to the title not entirely a newbie. I've been professionally blogging for nearly two years with definitive highs, but also some of the lows that I was pleased to find that Schaefer and Smith discuss.

As with Tao of Twitter, this title offered me focused, step-by-step processes--the basics of blogging--while showcasing a plethora of examples. Since I blog already, the authors made me feel confident about the fundamentals I'm achieving, yet encouraged and re-inspired to alter some elements I might be missing. I particularly loved Smith's account of when his passion for blogging lagged and how he reignited his voice.

Schaefer and Smith covered microtopics that I question i.e., if your blog topic has strayed, if the voice has changed, or what do to if no one comments. I would have loved a little more coverage on how often to blog, particularly if an audience like mine (college students) may not respond and if there is any "science" behind if a blogger misses a stretch of time or falls off schedule and how to message that. Hmm, McGraw-Hill... I think there is room for these authors to command a second title here i.e., Beyond Born to Blog?

I am a professor who teaches Communication. I will be offering a special topics intro comm course with a social media focus. I will recommend this readable title for my students, continue to refer to it myself, and refer it to others as they begin their personal or professional blogging journey.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
18 of 18 people found the following review helpful By Randall Hartman on March 22, 2013
Format: Paperback Verified Purchase
I never judge a book by its "cover" but by its "color." Years ago I developed the habit of reading with a yellow highlighter in one hand to visually capture the material important to me. Even now I can go back to a book read years ago and quickly scan it to see what I felt was important. Some of my books have little or no color which obviously means the book had little content which I wanted to capture. But "Born To Blog" bleeds yellow.

In the preface I underlined a sentence in red. A red highlight in my own scheme is reserved for content which I deem doubtful. (By the way, this was my only red highlighted sentence.) Here's the sentence: "The Born To Blog approach can transform any employee into a talented blog contributor." That is quite a statement! Immediately it seemed like a claim bordering on the impossible. But then I read the book. Now I am a believer.

As a wannabe blogger the book interested me right from the start. The practical and fine-tuned advice struck home and began to build a blogging fire deep within. Often as I read, questions popped up in my mind. Happily, as I kept reading, I found the answer to these questions later in the text.

Due to my wannabe blogger status, there were a few chapters in the book which were not for me because they dealt with blogging from a business perspective. But this comment reveals the truth that this is book is equally suited for the wannabes of the world like me and the corporate executive of a Fortune 500 company.

I enjoyed reading the book and highly recommend it. This review would be longer but I need to get busy and start blogging. After all. I am starting to believe I was born to blog.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 9 people found the following review helpful By Anne Deeter Gallaher on March 22, 2013
Format: Paperback
Words are powerful currency, and one of the most effective ways to build your company's brand and create a potent digital tattoo (to be proud of!) is through blogging. Some advice: Don't waste precious time trying to figure out the mechanics for yourself--go right to the experts: Mark W. Schaefer and Stanford A. Smith. I know both Mark and Stanford as industry professionals and their own blogs remain the gold standard in content. Understanding that blogs are the content engines that drive the social web, the power of SEO, how to build a community, how to tell a story, and why's it's so important to be found on Google are a few nuggets packed into this easy-to-read blogging guide. Before you lead any executive into the blogosphere, read this book first.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Chris Craft on March 21, 2013
Format: Paperback Verified Purchase
'Born To Blog' challenges you to take action with your blog. Schaefer and Smith have a proven track record in blog building. They've done it for solo-preneurs and Fortune 500 companies. In 'Born To Blog,' they tell their individual stories about how it wasn't always so sweet with their blogging efforts. There's no sugar coating here. They give it to you directly with honesty. Beyond that, this book gives you MORE than hope for your blog. It provides you steps, soup to nuts, on how to take your blogging to higher levels in all aspects.

Here are the major takeaways that will stick with me:

1. Finding your voice should come first. This increases the ease of the process because you're writing about something you have passion for.

2. There's no better fuel for a content marketing engine than high quality blog posts.

3. It takes time. You have to dedicate yourself to consistent blogging for a minimum of two years before you expect much traction. You must prove to the world (and yourself) that you can deliver something of value on a regular basis. This will build readership and community.

Must-read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews