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Born to Buy: The Commercialized Child and the New Consumer Culture Paperback – Bargain Price, October 4, 2005
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The kinds of marketing practices that Schor describes in this book are shocking and outrageous. Many parents have heard of Channel One, an organization that puts TVs in schools for free, but parents may not be aware that in exchange for use of the equipment, administrators agree to force students to watch Channel One program complete with commercials while sitting in their seats and with the volume turned on. But force-feeding commercials to a captive audience of school kids is nothing compared to other current practices, such as having children conduct and even surreptitiously videotape focus-group data from friends at slumber parties that marketers pay them to organize.Read more ›
By the way, I recommended the book to my book club -- all men, mostly with children. Me, a child psychiatrist, a lawyer and a bunch of engineer types. Not a group for "chick books." We thought it was one of the best we've read in a couple of years.
In her latest book, renowned economist, consumer/family studies expert, and founding New American Dream Board Member Juliet B. Schor argues that this impact is detrimental, and something we ought to be paying much more attention to.
Says Schor, "We have become a nation that places a lower priority on teaching its children how to thrive socially, intellectually, even spiritually, than it does on training them to consume."
Indeed, her documentation of commercialization within schools is truly disturbing. And the results of a survey which Schor administered to a sampling of "tween"-aged children strongly indicate that heavy involvement in consumer culture jeopardizes children's well-being.
Ultimately, Schor argues that we need to take steps to decommercialize childhood, and she lays out several intriguing ideas for how to do so. Highly captivating and packed with vivid examples, this book should be required reading not only for parents but for anyone who cares about the future of our society.
Obviously, their priorities were not education. And where do these attitudes come from? Why is it that schools struggle to get the money they need having bake sales (or selling their souls to corporations) for school supplies and such? What is it? Politicians love to go on about "No Child Left Behind" and yet rob the poor with lotteries to offset state funds for education just so they can build more prisons, roads, or whatever it takes for them to get re-elected.
The answer is clear. The answer is in this book. Juliet B. Schor does an outstanding job shining the light of truth upon the real evil-doers in the world. And I state whole heartedly that any person who is willing to exploit a child for their own personal gain is indeed an evil-doer. Make no mistake!Read more ›
Most Recent Customer Reviews
Far and away one of the best discussions of the pervasiveness and consequences of consumerism in our culture. First rate.Published 12 months ago by Alan G. Nasser Sr.
As parents who were raised in the 80's "boom" of commercial culture, it was essential for us to read this book. Read morePublished 22 months ago by Kendra Patocki
As a childhood studies student I give this book a great five star rating! Great material and references and stories within. Highly recommend thisPublished on September 27, 2013 by Sara J. Delp
This book was interesting in Marketing class to understand the psyche behind the art of getting people to buy products. Why some brands were successful and others were not.Published on July 30, 2013 by M. Turturro
Although the material is meaningful and helpful.
Only a motivated parent with finish reading it. Read more
I had to read this for a class I was taking. It is thought provoking and makes you think about how twisted the U.S. consumer system behaves.Published on September 11, 2010 by Statik1221
First of all, this is a very good book. I feel like this review is going to come off as critical, but overall, the message is great.
This book was published in 2004. Read more
Anyone living in the industrialized world these days is born to buy. Today's form of rampant consumerism probably has more people in its grip than either politics or religion... Read morePublished on January 11, 2010 by ewomack