Lana Del Rey went viral seemingly overnight last summer with her "Video Games" video clip, subsequently followed by the "Blue Jeans" clip, and from pretty much out of nowhere in a matter of 6 months, she played at Saturday Night Live recently. There has been discussion whether Lana's rapid rise has or hasn't been carefully orchestrated by her label Interscope, but now that the album is finally out, let's put aside all hype and suspiscion, and focus on the music.
"Born To Die" (12 tracks; 50 min.) can be divided in 3 sections. The first 4 tracks are slow-burners, pretty much in the vein of "Video Games" but check out in particular "Off To the Races", an album highlight. The middle section of the album (tracks 5 though 8) brings slightly faster tracks, and shines thoughout. "Diet Mountain Dew" is delightful, with playful lyrics like "Diet Mountain Dew baby New York City/Can we hit it low now down and gritty". Likewise with "National Anthem" (not to be confused with Radiohead's "The National Anthem"). After a brooding "Dark Paradise" (see my review title), comes "Radio", by far the most readily accessible track on this album (chorus: "Now my life is a sweet cinnamon/like a f**king dream I'm living in"). The last third album slows back down, and contains several other highlights such as "Million Dollar Man" (which reminds me of early Fiona Apple, think Never Is a Promise/The Child Is Gone/Pale September). The album ends appropriately with the self -explaining "This Is What Makes Us Girls".
In all, this is quite the album. Mostly dark, brooding, biting, yet funny and playful at times. Definitely not for anyone in a hurry. I can't imagine this album will be a mainstream success (this is MILES away from Adele's "21"), but I could be wrong and I hope I am. Much has been made of Lana's maligned SNL appearance (which was really not all that bad), and I personally can't wait to see her bringing these songs in concert. This album proves that Lana is the real deal, period, forget all the hype and everything else. HIGHLY RECOMMENDED!