5 of 5 people found the following review helpful:
5.0 out of 5 stars
"Born to Do It" Right, October 29, 2000
By A Customer
This review is from: Born to Do It (Audio CD)
This cd is very good. I give it 5 stars. It is very relaxing. Craig David is not the type of guy to use profanity in his work. The songs are very catchy and easy listening to. His songs are very romantic and sensitive. The sweetest song is "Once in a Lifetime." All of the guys out there, this is the perfect song to play for your girlfriend. Awsome cd.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars
Craig David Review, October 29, 2000
This review is from: Born to Do It (Audio CD)
If you like Craig's best selling tracks such as: Rewind, Fill Me In or Seven Days then this album is for you. About five or six tracks are very good on this album.
For buyer quality I would rate this as a 'Must Buy' for all you R&B lovers, who don't mind a bit of British R&B. This talented 19 year old has all the potential to make more quality songs.
Craig great album, hope to see another soon
Owen Khonje
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Cheesy Casanova or Classy Crooner?, September 18, 2001
This review is from: Born to Do It (Audio CD)
Is Craig David the next big musical sensation from the U.K? It seems unavoidable. His album Born to Do it has already gone six times platinum there, and a few months ago he embarked on the American music scene. However, whether he is the next Grammy-winning musical talent like Seal --- or annoying pop sensation like The Spice Girls -- remains to be seen. I suspect it's a little of both.
This 19-year old from Southampton had his first hit a few years ago with the UK Garage dance track 'Rewind' - recorded with pioneering 2-step act Artful Dodger. UK Garage - sometimes called 2-Step - was born in British nightclubs in the early 90's. It's a fusion of house and drum-and-bass music where the thud-thud club beat is softened a bit and spiced up with a little bit of Jamaican style rap. It's both slow and fast at the same time. It's a break-beat rhythm with two speeds - the faster one around 130 beats per minute, the counter-rhythm and smooth vocals at half the tempo. This sounds complicated, but when you hear it, it just sounds like R.Kelly or Usher with a funky / staccato beat.
July 2001 brings us the U.S. Debut of Born To Do It. Carried stateside on Atlantic Records, the US version carries one additional track at the end, the aforementioned 'Rewind.' Since April the first video has been getting play on MTV, VH1 & BET. Fill Me In -- currently # 19 on Billboard's Hot 100 - is the album's opening song, and it's easy to be seduced by the tender guitar licks and especially David's smooth, sexy voice. It's hard not to be impressed by such a smooth ballad. But Track Two, Can't Be Messing Around exhibits what I think are the more annoying elements of his style; a very fast vocal singsong scat, interspersed with Craig interjecting some painfully mediocre rap. Trying too hard to impress? U.K. music critics claim he is slavishly following American influences and not keeping honest to his true talent. If they mean he should skip the rap and the whispered conversations, then I agree. But is it really fair for any of us to criticize an 18-year old singer / songwriter for not sounding more mature? A strange thing happened on the way to this review. Upon first listening, two months ago, I was disappointed. Much of the album sounded the same to me. The adolescent lyrics annoyed me. One minute he's in the hot tub with the girl next door, then he's checking out a fly honey at a local bar "follow me to my bedroom / you know what you gotta do / when I get on top I make it real hot and you tell me don't stop (ooh yeah)" Uh, no thanks Craig. But there are three or four other songs that are more honest and searching. These include Walking Away, Fill Me In, Once In A Lifetime, and You Know What. On these songs David (and producer Mark Hill) exhibit some songwriting talent. "Sometimes some people get me wrong, when it's something I've said or done / Sometimes you feel there is no fun, that's why you turn and run / But now I truly realise (sic) some people don't wanna compromise / Well I saw them with my own eyes spreading those lies.." (Walking Away). What becomes clear is that the quality of his voice and his vocal styling supercede the mediocre songwriting and rapping. It's pleasing to just listen to him sing, regardless of the silly lyrics. On the strength of 3 or 4 good songs, this album should succeed commercially. But be wary of the hype. We Yanks love a sensation, don't we? With more intelligent material, this young vocal artist could be a contender.
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