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Born Modern: The Life and Design of Alvin Lustig Hardcover – September 29, 2010


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Born Modern: The Life and Design of Alvin Lustig + Saul Bass: A Life in Film and Design
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Product Details

  • Hardcover: 208 pages
  • Publisher: Chronicle Books (September 29, 2010)
  • Language: English
  • ISBN-10: 0811861279
  • ISBN-13: 978-0811861274
  • Product Dimensions: 9.2 x 1 x 12.2 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #692,110 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Steven Heller is an editor and writer on design.

Elaine Lustig Cohen, wife of Alvin Lustig, is a book and jacket designer and artist.

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer Reviews

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By R. Franks on October 23, 2010
Format: Hardcover
I have wished for years that someone would unleash a monograph on Alvin Lustig, and here it is. It does not disappoint. This books covers his whole career in detail, is profusely illustrated and well printed, and worth every nickel. Well done, Chronicle Books.
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1 of 1 people found the following review helpful By Midwest Book Review on December 6, 2010
Format: Hardcover
Steven Heller and Elaine Lustig Cohen's Born Modern: The Life and Design of Alvin Lustig packs color images into a coverage recommended for a range of collections, from California libraries to arts. Lustig was at the front of the design revolution and fostered California modernism and the idea that good design was linked to good business. His extensive influence on designers in all mediums makes this first monograph of his works a 'must' for any collection strong in modern design and architecture. Color photos pack this review of all his works.
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Format: Hardcover Verified Purchase
Steve Heller is forever linked to me for personal reasons unknown to him. All books that are connected with the name Steven Heller, or that are written by him exclusively, are always so educated, informative, and beautifully insightful. They are a joy to read. Check out The Daily Heller.
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Format: Hardcover Verified Purchase
This beautifully produced and concise history of Alvin Lustig's life and career is fitting tribute to a designer who synthesized the spirit of his times. Words like "verve" and "flair" come to mind. Book also reveals the effortless wit and joy possible with graphic design. Lustig's style help put a stamp on what one thinks of when one thinks of a golden age of original American design. Terrific volume.
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