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This book is a fun and easy to read, and the author has provided a lot of examples to help you understand.
More importantly, he provides a thoughtful and replicable framework for thinking through the process of innovation or creativity.
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions... Read morePublished 8 months ago by Erik A. Saltwell
I originally borrowed this book from the library to get an idea about it.
But i had to have it b/c it is so packed with content that borrowing that brilliance from the library... Read more
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. Read morePublished 9 months ago by Chris D Gilleland
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.Published 12 months ago by M. Roberts
I was expecting more instruction on how to help find business innovation. The book drags a bit. Too many quotes from other authors the writer has read.Published 13 months ago by Gregory D Robinson
I read this book twice, bought over five copies and gifted it to friends, forced over a dozen friends to read it, and have recommended it to over 25 executives. Read morePublished 14 months ago by Richie Etwaru
I've read non-fiction books that read like a novel. Two that immediately come to mind are In Cold Blood and Midnight in the Garden of Good and Evil. Both were excellent reads. Read morePublished 16 months ago by Dick Peterson
The main gist of this book is that all 'original and creative' ideas were borrowed and enhanced, rather than created out of thin air. Read morePublished 24 months ago by "E"
this is a very easy reading book for those interested in creativity, though the content is about the classical creative thinking approach, but the style it is written allows you... Read morePublished on September 18, 2012 by Martynas