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This is a great book. It offers a lot of insight into the true nature of creativity. I bought this copy for my journalist daughter. I already have my own. Read morePublished 2 months ago by Goose
Awesome and everyone should read it. I love the way he narrates the stories which are good example for the book and what he is trying to communicate.Published 6 months ago by Madcat
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions... Read morePublished 17 months ago by Erik A. Saltwell
I originally borrowed this book from the library to get an idea about it.
But i had to have it b/c it is so packed with content that borrowing that brilliance from the library... Read more
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. Read morePublished 18 months ago by Chris D Gilleland
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.Published 20 months ago by M. Roberts
I was expecting more instruction on how to help find business innovation. The book drags a bit. Too many quotes from other authors the writer has read.Published 21 months ago by Gregory D Robinson
I read this book twice, bought over five copies and gifted it to friends, forced over a dozen friends to read it, and have recommended it to over 25 executives. Read morePublished 23 months ago by Richie Etwaru