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This book is a fun and easy to read, and the author has provided a lot of examples to help you understand.
More importantly, he provides a thoughtful and replicable framework for thinking through the process of innovation or creativity.
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.
This is a great book. It offers a lot of insight into the true nature of creativity. I bought this copy for my journalist daughter. I already have my own. Read morePublished 18 days ago by Goose
Awesome and everyone should read it. I love the way he narrates the stories which are good example for the book and what he is trying to communicate.Published 4 months ago by Madcat
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions... Read morePublished 14 months ago by Erik A. Saltwell
I originally borrowed this book from the library to get an idea about it.
But i had to have it b/c it is so packed with content that borrowing that brilliance from the library... Read more
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. Read morePublished 16 months ago by Chris D Gilleland
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.Published 18 months ago by M. Roberts
I was expecting more instruction on how to help find business innovation. The book drags a bit. Too many quotes from other authors the writer has read.Published 19 months ago by Gregory D Robinson
I read this book twice, bought over five copies and gifted it to friends, forced over a dozen friends to read it, and have recommended it to over 25 executives. Read morePublished 21 months ago by Richie Etwaru