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Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.Published 2 months ago by M. Roberts
I was expecting more instruction on how to help find business innovation. The book drags a bit. Too many quotes from other authors the writer has read.Published 3 months ago by Gregory D Robinson
I read this book twice, bought over five copies and gifted it to friends, forced over a dozen friends to read it, and have recommended it to over 25 executives. Read morePublished 4 months ago by Richie Etwaru
I've read non-fiction books that read like a novel. Two that immediately come to mind are In Cold Blood and Midnight in the Garden of Good and Evil. Both were excellent reads. Read morePublished 6 months ago by Dick Peterson
The main gist of this book is that all 'original and creative' ideas were borrowed and enhanced, rather than created out of thin air. Read morePublished 13 months ago by "E"
this is a very easy reading book for those interested in creativity, though the content is about the classical creative thinking approach, but the style it is written allows you... Read morePublished 15 months ago by Martynas
I really have to co-sign the following 4-star review: "Hiding your sources is the key to creativity", December 27, 2010. However, I give this book 5 stars. Read morePublished 18 months ago by ScienceGirl
This is a decent book, but some of the facts and quotes in the book are very questionable. As one example, the book incorrectly claims that the Coca-Cola Company purchased 7-Up. Read morePublished 19 months ago by JP
The main thesis of the book is that creativity does not emerge from nowhere and there is a fog of misunderstanding about this fact. Read morePublished on November 6, 2011 by Lassi*aL