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There really is nothing new under the sun, says entrepreneur Murray. All good ideas are constructed out of already existing ones, and rather than viewing borrowing as theft, we should view it as a necessary—even desirable—path to invention. Charles Darwin did it, as did George Lucas, Steve Jobs, Stephen King and a host of other innovators who knew how to take existing ideas and turn them into new answers to old problems. Murray draws heavily on his own experience and well-known successes—the evolution of the Walkman to the iPod, for example—to drive home his thesis, and even dips into the neurology of idea creation. The somewhat hashed-to-death point takes a more practical turn as Murray explains how the average organization can borrow successfully; his Brilliantly Borrowed Brainstorming system effectively lays out the steps, from identifying a good idea to adapting it to one's own uses. While somewhat repetitive, Murray's prescriptions are lucid and helpful, and this book should garner prime shelf space. (Sept.)
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"A wonderfully enjoyable tour of the creative process. Murray's lively description of how he used these tools to create his own products is a major plus. People will be stealing from this work for years to come!"
-Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack
"We met in strange places: Carlsbad, Lake Tahoe, Milwaukee, Kansas City. And so I spent my years with David Murray, just as zany, articulate, well-read, and completely unpredictable as is his book. Ah, the book: Dave Murray in person is just like his book, only more so. "Break the rules," he said. We broke them. "I'm thinking of writing a book about this," he said." I encouraged him. And here it is, how to be brilliant and innovative. New ideas are always amalgamations of old ones. Borrowed. Murray makes it seem simple, but don't be deceived. Everything he says is true."
--Don Norman, author of Emotional Design
"Everything a business book should be. A great concept brilliantly expressed in an interesting and well-written book."
-Al Ries, author of War in the Boardroom and Positioning
"Borrowing Brilliance is truly creative brilliance! It is simple, easy to read...it's magical. David Murray shared his life's personal stories juxtaposed with his six simple steps to business innovation. His book brings to life these steps through building on the ideas of others. You can borrow and use his six steps and explode with fresh new ideas the day after finishing Borrowing Brilliance."
-Jack Mitchell, CEO Mitchell's / Richard's / Marsh's and Author of Hug Your Customers and Hug Your People
This is a great book. It offers a lot of insight into the true nature of creativity. I bought this copy for my journalist daughter. I already have my own. Read morePublished 4 months ago by Goose
Awesome and everyone should read it. I love the way he narrates the stories which are good example for the book and what he is trying to communicate.Published 8 months ago by Madcat
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions... Read morePublished 19 months ago by Erik A. Saltwell
I originally borrowed this book from the library to get an idea about it.
But i had to have it b/c it is so packed with content that borrowing that brilliance from the library... Read more
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. Read morePublished 20 months ago by Chris D Gilleland
Best book I've read on the topic of business creativity - highly recommend it for anyone looking to generate ideas.Published 22 months ago by M. Roberts
I was expecting more instruction on how to help find business innovation. The book drags a bit. Too many quotes from other authors the writer has read.Published 23 months ago by Gregory D Robinson
I read this book twice, bought over five copies and gifted it to friends, forced over a dozen friends to read it, and have recommended it to over 25 executives. Read morePublished on August 1, 2013 by Richie Etwaru