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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others Hardcover – Bargain Price, September 3, 2009
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack
"We met in strange places: Carlsbad, Lake Tahoe, Milwaukee, Kansas City. And so I spent my years with David Murray, just as zany, articulate, well-read, and completely unpredictable as is his book. Ah, the book: Dave Murray in person is just like his book, only more so. "Break the rules," he said. We broke them. "I'm thinking of writing a book about this," he said." I encouraged him. And here it is, how to be brilliant and innovative. New ideas are always amalgamations of old ones. Borrowed. Murray makes it seem simple, but don't be deceived. Everything he says is true."
--Don Norman, author of Emotional Design
"Everything a business book should be. A great concept brilliantly expressed in an interesting and well-written book."
-Al Ries, author of War in the Boardroom and Positioning
"Borrowing Brilliance is truly creative brilliance! It is simple, easy to read...it's magical. David Murray shared his life's personal stories juxtaposed with his six simple steps to business innovation. His book brings to life these steps through building on the ideas of others. You can borrow and use his six steps and explode with fresh new ideas the day after finishing Borrowing Brilliance."
-Jack Mitchell, CEO Mitchell's / Richard's / Marsh's and Author of Hug Your Customers and Hug Your People
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
David Kord Murray; aerospace engineer, entrepreneur, innovator, fortune 500 executive; has managed to write one of the most personal, practical and insightful books on the innovation process. It is well written and a joy to read.
If you want to learn how to innovate; whether you an aspiring or current entrepreneur, working in a large/small corporation or self employed; whether you are working in the corporate world, or entertainment, media or academia; you will find within these pages a process that will lead to higher quantity and quality of ideas. Murray shares with you not only his personal story that illuminates and illustrates the process of innovation, but also gives you a unrivaled view into the journey of an innovator; a hero's journey. This is not for someone that just wants to manage the innovation process; this is for someone that wants to innovate; individually, as a team or company; someone who wants to generate ideas and implement them.
I have been researching creativity and innovation for 2 decades and I have read far and wide on the subject and even developed my own innovation system based on my research; this is the first time I have read a book that covers the same breath and depth of my research and that came to the same conclusions. Murray's research and journey is very reminiscent from engineer to entrepreneur to innovator. His reading list (some listed at the back of the book and some that I can tell from his writing) mirrors my own from scientists, inventors and entrepreneurs.Read more ›
The overarching theme behind Murray's book is business ideas and where they come from... with that spot often not being one of "out of the blue" originality. That said, I found the guy himself as being almost as interesting as where the ideas come from.
Murray seems quite the interesting fellow given his personal and business highs and lows described in the book. He first worked as a NASA engineer and then became an entrepreneur who was poised to sell his Lake Tahoe based financial company for $50 million, and would up with close to nothing. Through a combination of his past experience, lots of reading and a good contact made, Murray eventually found himself consulting with Intuit on the Turbo Tax direct mail program. This then led to a full time Innovation Exec role at Intuit, and then another entrepreneurial venture and now him writing this book and living back in Lake Tahoe.
Solid stuff and his story seems to be an interesting example of how speed bumps can come and you may not know where you'll wind up, but you just try to keep moving forward.
The Business Ideas
As stated previously, the book works with the concepts of ideas... and how to generate, repurpose and repackage them. Following up on this idea of pattern recognition and meaning making, Murray writes of how as a business society we're now out of the information age and onto the conceptual or innovation age.
The structure of the book is broken into 6 steps:
1. Defining - Define the problem and figure out the right one to work on.Read more ›
An exhaustive amount of research in all disciplines be it psychology, philosophy, science, literature or entertainment, along with the variety of personalities, inventors, scientists, authors, and entrepreneurs cited, sprinkled with the author's own personal story make this a compelling read. Mr. Murray puts it all on the line by exposing both his own failures and triumphs to demonstrate how his technique is applied and works. For those of you who do not think you have what it takes to be a creative thinker, you will learn. For those of you who have your name on copyrights, trademarks, & patents and believe you are the ultimate creative thinker, you will be humbled. This is truly an important book that I highly recommend for the individual and professional alike.
+ Takes a tough (vague) subject and actually defines a specific approach to creating creativity (in "six"steps)
+ Clever metaphors and good examples of creativity, from Newton to the creation of Google
+ Take a potentially boring topic and makes it fun/interesting reading
+ Uses the concept of Borrowing Brilliance to write the text itself (e.g. the book is laced with creative metaphor)
+ Revisits the process periodically to review "in a nutshell"
+ Clearly an accomplished and innovative writer and thinker who has studied all topics related to creativity within the same domain, across similar domains, and even who has studied distant domains
- The "common sense" or metaphorical approach does not make examples true; metaphors and logic are always flawed (for example, computer is pure logic, yet it crashes once in a while)
- Simply too few specifically-cited references. True he refers to the works of many others, building on them, but this isn't necessarily empirical or scientific proof, as he cites entire works from these other sources, his conclusions and interpretations
- For me, levels beneath the six steps are not as concisely presented, making replication harder (especially the 6th step)
- Too much reliance on leading with examples to communicate points! In some cases the metaphor is all you get. Please find a way to say it succinctly first, then supply the examples that support the hypothesis.
- Discouraging remarks regarding the use of brainstorming - the author's corrective actions are ok, but not the only way to solve the problem he identifies (I use other adjustments than the one he suggests)
Bottom line: Highly recommended and I consider this a top 5 book for my collection.Read more ›
Most Recent Customer Reviews
Awesome book on how to come up with great solutions to business problems.Published 5 months ago by Ryan Kohler
This is a great book. It offers a lot of insight into the true nature of creativity. I bought this copy for my journalist daughter. I already have my own. Read morePublished 10 months ago by Goose
Awesome and everyone should read it. I love the way he narrates the stories which are good example for the book and what he is trying to communicate.Published 14 months ago by Madcat
Let's face it, creativity is a hard thing to write about. Most books are either so general that you don't know how to apply them, or they are full of the same trite instructions... Read morePublished on February 1, 2014 by Erik A. Saltwell
I originally borrowed this book from the library to get an idea about it.
But i had to have it b/c it is so packed with content that borrowing that brilliance from the library... Read more
Great business book. I first bought the hardcover book version and enjoyed it so much I bought the DVDs so I could listen in my car when I travel. Read morePublished on January 1, 2014 by Chris D Gilleland