I agonized about buying the V35. After reading all the comments above, and all the advice I could find on-line, I finally decided to trust my gut and buy this expensive system.
My first impression upon opening the box was: with Bose you get what you pay for. The packaging is amazing. Very smartly done. You can actually unpack the system easily, and find everything you need, and the instructions are virtually stupid proof.
Next the set-up. I decided to make setting it up a family affair, so I asked my wife and two daughters to help me. Altogether it took about 30 minutes to set everything up, and then another 30 minutes to go through all the steps in getting the sound perfect. This might sound like a long time, but it did not feel that way. The speaker stands are a snap to set up, and you can tell they are of high quality. The speaker cables come ready to plug and play, no cutting or measuring, just plug in the cable to the back of the speakers, and then to the unit. It's hard to go wrong because every wire is labeled clearly, and color coded so you know what plug it fits into.
The only reason it took 30 minutes, is because we had to connect all of the following: 1.) BluRay Player 2.) CD Player 3.) Satellite box 4.) Cable Box 5.) IPod 6.) DVD player 7.) DVBT Television 8.) Turntable, and even connecting 8 things, it still only took about 15-20 minutes for this part.
The next 30 minutes were spent setting up the system, and I must say this is where Bose blew me away. First, the Bose remote control is very smart. On your TV screen it gives you instructions what button to push on the remote in question (BluRay, CD Player etc.) and then within just a few steps you get the message "your device has been recognized, you can now use your Bose remote to control this device." And indeed, you can put away 8 remotes that used to continuously get lost somewhere, now you only need 1.
Then the sound test starts, but not just any old sound test. The V35 comes with a funny looking pair of earphones, but which are not in fact ear phones. The two bulbs that rest right above your ears are microphones! They measure what is coming in, or in effect, what your ears will later receive. You then sit in 5 different locations in your living room, and run the very fast test. The system goes through and tests each speaker, and how the sound reflects off the walls and furniture of your home. It automatically adjusts itself for the perfect sound. Then this part of the set up is over, and you can get started.
I am simply amazed at how good the subwoofer sounds. Normally I do not like a reverberating bass shaking my entire house, and it was always difficult for me to set subwoofers up for the right volume in the last 3 stereo systems I bought. Well with this Bose V35, you do not need to worry about that. The level is set for you during the test described above, and it is set perfect.
I was super impressed when I plugged in my IPod to the dock which comes with the unit. You can see everything on your TV screen that you normally see on the IPod screen. Earlier I read a review that says you can only search Genre, that is false, you have all the criteria to choose from. And best of all, you can play all your videos too! And they look and sound great! This is when my wife clapped her hands with joy, she has a lot of videos on her 3 iPods, and this is already her favorite feature.
So in summary about the setup: everything worked, everything fit, everything functioned perfectly right away. Other manufacturers should strive for this type of quality in packaging and set-up simplicity.
Then we plugged in a BluRay disc, and sat back on our sofas to enjoy the show. Mama Mia!!! What a sound!!!
We put in Transformers, and I can only say, these tiny little jewel speakers are really well named. The sound is so ultra realistic you feel like you are in the movie. The surround sound effects are simply incredible, you can hear the bullets zing past you, you hear the train coming up behind you as if you were standing on the track. The clarity is mind boggling, the sound is simply perfect no matter if the movie scene is quiet, loud, thunderous, or virtually silent, it beats the THX cinema sound system at the theater we normally visit.
I am not sure we will be going to the theater that much any more. After all my couch is very comfortable, my popcorn is just as good, my HD widescreen gives me an excellent picture, and now, now I have the sound I always dreamed of. Knock your socks off awesome sound that just makes you enjoy movies like never before.
To pay almost $ 3000 for a sound system is not a decision I took lightly. It took me 6 months to convince myself, but now I am so glad I did. My family actually enjoyed setting the V35 up. I think both my girls and my wife now appreciate why Dad had to have this system. The entire time we were busy setting it up you kept hearing "wow", or "oh my", or (my youngest daughter) "Bose is the Boss!!!" "Awesome" "Dude this is amazing" etc. etc. etc.
This is a 5 star product if there ever was one. Do not believe the Bose bashing people who cannot, or do not want to afford the luxury of a simply super system that is super simple to set up and enjoy. If you can afford it, and love great sound with a modern flair, tiny speakers, and exceptional quality construction, then get it. I decided this was my Fathers Day, Birthday, and Christmas present all wrapped up in one, and I am so glad I did.