Contrary to the other books that show beverage bottles but discuss only their content, this guide is devoted exclusively to the art of bottle design, including labels, foil, caps, and carries . These bottle designs were submitted by designers, breweries, microbreweries, and wineries in response to an international call for entries. Informative essays by industry leaders, such as Barrie Tucker of Tucker Design, provide insight into the history of bottle design and also current industry trends. The books format features:
-- labels, caps, foil, and sometimes the cases
-- detailed captions and credits for all 200 entries
-- indices of personnel and clients for use by industry professionals
-- commentaries from top designers in the industry
-- essays on the history of bottle design.
The book lists complete creative credits adn descriptions of the design strategies employed, and affords designers, agencies, and clients the recognition they deserve.
