Bottlemania: How Water Went on Sale and Why We Bought It (Hardcover)

by Elizabeth Royte (Author)

Editorial Reviews

From Publishers Weekly
Royte (Garbage Land) plunges into America's mighty thirst for bottled water in an investigation of one of the greatest marketing coups of the twentieth and twenty-first centuries. As tap water has become cleaner and better-tasting, the bottled water industry has exploded into a $60 billion business; consumers guzzle more high-priced designer water than milk or beer and spend billions on brands such as Pepsi's Aquafina and Coke's Dasani that are essentially processed municipal water. It's an unparalleled—and almost exclusively American—social phenomenon. With journalistic zeal, Royte chronicles the questionable practices of Nestle-owned Poland Springs and documents the environmental impact of discarded plastic bottles, the carbon footprint of water shipped long distances and health concerns around the leaching of plastic compounds from bottles. Not all tap water is perfectly pure, writes Royte, still, 92% of the nation's 53,000 local water systems meet or exceed federal safety standards and it is the devil we know, at least as good and often better than bottled water. This portrait of the science, commerce and politics of potable water is an entertaining and eye-opening narrative. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal
Adult/High School—With a seamless blend of first-person observation, detailed anecdotes, and hard research, Royte explores the history and ramifications of those ubiquitous plastic and glass bottles. She addresses the economic, ecological, and cultural weight of water as she visits massive New York aqueducts, struggling rural villages in Maine, and high-tech treatment plants in Missouri. Her findings reflect the distressing trend of our heavy footprint on the environment and its resources. From petroleum-laden bottles and gas-guzzling shipping containers to serious flora and fauna shifts in small-town ponds, the "purity" of bottled water may be murkier than you might have imagined. This book will intrigue a younger generation of readers who might ask, "Wait, major corporations didn't always own water?"—Shannon Peterson, Kitsap Regional Library, WA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Product Details

• Hardcover: 256 pages
• Publisher: Bloomsbury USA; 1st U.S. Ed edition (May 13, 2008)
• Language: English
• ISBN-10: 1596913711
• ISBN-13: 978-1596913714
• Product Dimensions: 5 x 5 x 0.8 inches
• Shipping Weight: 1.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars See all reviews (19 customer reviews)
• Amazon.com Sales Rank: #55,768 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

44 of 47 people found the following review helpful:

5.0 out of 5 stars An expose that merits more attention, May 21, 2008

By	Sreeram Ramakrishnan (Yorktown Heights, NY) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

This is a remarkably interesting read that I am afraid hasn't gotten the attention it deserves. Ever since I read an article on "Fast Company" on the phenomenon of bottled water, I have been intrigued by it. A recent review in "Seed" introduced me to this book. I am glad that I read it.

Despite the "funny" review of a top 1000 reviewer (imagine that) that considers this book as propaganda for more regulation, it is quite the opposite. The book comes across as a systematic analysis of how the industry evolved and some on-the-scene reporting of key players like Nestle and Poland Springs. The chapter on the latter, neatly cataloging the unimaginable conflicts of interests and a apparently pliant local public officials, alone is worth the price of the book. It is impossible for a reader not to be shocked at some of the reporting (the author almost always avoids any preachy tone). The contrasts and comparisons drawn between the Freysburg and Kingsfield communities is an interesting read as well. There is another chapter that outlines some actions companies like Coke are taking to evaluate their footprint. Another chapter worth mentioning is "Something to Drink?" - the last chapter which takes a broader viewpoint and ties the topics to global warming and related issues. You will learn fun stats as "a cotton t-shirt is backed by 528.3 gallons of water and a single cup of coffee by 52.8 gallons".

Now, the negatives - The book takes a decidely US-centric narration. There is no extensive discussion on similar issues outside of the US (though there is some mention on the Coke debacle in India). The first-account narrative style helps to provide a very down-to-earth method to convey the ideas, but sometimes distracts from highlighting some of the salient points being made.

Nevertheless, an informative, entertaining read that will certainly question the utility of an entire industry.

42 of 46 people found the following review helpful:

5.0 out of 5 stars Absolutely the Best Book on Nestle and the Predatory Bottled Water Industry, May 17, 2008

By	Peter Crabb (Pennsylvania USA) - See all my reviews (REAL NAME)

Elizabeth Royte has written the best book available on the bottled water industry. Focusing on Nestle Waters North America and its Poland Spring operations in Maine, Royte's writing is knowledgeable, even-handed, and hip, and has none of the hyperbolic mewling that many environmentalist writers fall prey to. She provides sweeping and insightful coverage of the history, hydrogeology, chemistry, technology, politics, economics, and social psychology of the commodification of water. Readers will develop a better appreciation of just how unhealthy, environmentally destructive, and frankly crazy it is to buy and drink bottled water. An enlightening joy to read. Thanks, Elizabeth!

28 of 31 people found the following review helpful:

5.0 out of 5 stars Don't be put off by the apparently trivial title, June 6, 2008

By	J. R. Lebowitz "a reader" (upstate ny) - See all my reviews (REAL NAME)

The title is cute and catchy and implies the book is a lightweight screed about the erstwhile evils of drinking bottled water. Yes, the initial starting point for Ms. Royte's inquiry was asking some simple questions about the impacts and equities of a corporation bottling huge quantities of Maine springwater. But this is an important environmental book, in the same league as "An Inconvenient Truth".

This is because Ms. Royte's simple questions about bottled water lead her and us on an exploration of a whole hidden world of our water and sanitation resources and infrastructure that lies behind our taps. How does bottled springwater differ from tap water in terms of harmful biological and chemical contaminants? How did the fad of chugging water out of throwaway plastic bottles catch on? Where does our tap water come from? How is it treated? Is that necessarily good for us? What is happening to the watersheds that all of us depend on? How can they be protected? How are water and sanitation systems interrelated? Are these groundwater and freshwater issues affected by other environmental trends, like global warming? And so on.

Like Ms. Royte, you will probably come to the end of this brisk, readable work knowing a lot more about your own water and sanitation then you did when you began and have a much better appreciation of the somewhat unsurprising policy conclusions she reaches: that protecting our public drinking water "commons" makes more sense than drinking water bottled at distant plants.

Although judging by the cute title and cover art the topic might seem a bit frothy and more of a treatise on marketing and product development, the author's target is much wider. I am an environmental attorney and have handled permitting and litigation involving public water supply and sanitary treatment systems and bottled springwater, and am impressed by how the author is able to get so much technical detail right, while keep it readable and interesting to a lay audience. Ms. Royte has written one of the best general interest books in a long while on an important, probably, THE most important environmental topic (other than climate change/greenhouse gases) of "wat-san" and preserving/expanding our aging public water and sewer infrastructure. In getting to those conclusions by starting her inquiry with questions about commoditized bottled water, the author attempts to be evenhanded and fair in her depiction of the corporate and individual actors without overly indulging in anti-corporate bias.

My only minor quibble is the omission of any discussion of state licensing requirements and associated testing and reporting requirements (where it says, e.g., "NYSHD Cert. No. ___" on the label in small type). However, that's just a small omission, although I'm surprised the Nestle people didn't mention that there are state reviews of their in-house analytical and production data, it would seem to make their case stronger that water quality is not merely self-regulated or conforming only to advisory industry standards (i.e., IBWA) with respect to periodic testing, labeling and allowable maximum contaminant levels. That small error however does not detract significantly from the quality of this book. I've just ordered a few more copies of this book to share with several friends and colleagues who I think would be interested, that's how much I'm recommending it.