The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in Action Series) [Paperback]

Patricia Pulliam Phillips (Author)

Book Description

ISBN-10: 1879618257 | ISBN-13: 978-1879618251 | Publication Date: January 1, 2002

Most organizations spend less than 1% of their training budgets on measurement and evaluation, and this figure only covers post-program analysis. Yet to truly maximize the benefits of ROI, training and performance improvement programs should be measured throughout the planning and development process.

But before jumping on the ROI "bandwagon," you should first determine whether your organization is a candidate for ROI and also how to overcome the various barriers to ROI implementation. In The Bottomline on ROI, Patricia Phillips addresses these critical issues and more.

Editorial Reviews

Review

". . . the more faithfully one follows the process as outlined, the more successful your measurement initiatives will be." -- Gwendolyn G. Berthiez, Organizational Development Consultant, Raytheon Electric Systems

Phillips outlines how ... to determine which level of evauation makes sense ... (and) whether your organization is a candidate for ROI. -- Training & Development Magazine, October 2002

About the Author

Patricia P. Phillips is the author of numerous books and articles on ROI evaluation. She has appeared in such publications as Corporate University Review, Training Journal, and the American Society for Training and Development's Infoline series.

Product Details

• Paperback: 120 pages
• Publisher: Center for Effective Performance (January 1, 2002)
• Language: English
• ISBN-10: 1879618257
• ISBN-13: 978-1879618251
• Shipping Weight: 2.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,253,477 in Books (See Top 100 in Books)

More About the Author

As authors, consultants and business partners, Jack and Patti Phillips help organizations and individuals account for investments in programs, processes, and initiatives. Currently they work in 55 countries with private sector, public sector, and social sector organizations. The use of their process, ROI Methodology, is applied to a variety of types of programs including training and development, human resources, marketing, meetings and events, and most recently sustainability initiatives. Jack's academic accomplishments include degrees in engineering, physics, and quantitative methods. He holds a Ph.D. in human resources management. Patti's academic academic accomplishments include degrees in education and public/private management. She holds a Ph.D. in international development. Each has vast corporate experience, are prolific researchers, and serve as faculty for major universities. When they are not traveling, they spend time at home in Chelsea, AL, and Blairsville, GA.

Customer Reviews

Most Helpful Customer Reviews

12 of 14 people found the following review helpful:

5.0 out of 5 stars An Excellent Primer on ROI, December 19, 2002

By 

Toni Hodges (Edgewater, MD United States) - See all my reviews

This review is from: The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in Action Series) (Paperback)

"The Bottomline on ROI" written by Patricia Phillips explains the principles of the Return on Investment (ROI) process clearly and succinctly and points out the most imporant aspects of implementing the process in order that it be successful. It is an important addition to the field of measurement and evaluation because it provides the benefit of Phillips's extensive experience in the field of measuring training and performance improvement but at the same time does not intimidate the new practitioner. Although my library is filled with books on evaluation, I keep this one in my hip pocket.