Customer Reviews

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

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Reading this book challenged me in new ways to assess my customers from not only what my product or service could do for them, but HOW it could affect their bottom-line (thus increase my probability of success). A "must read" if you want to "play with the big boys".

"In selling, knowledge is value..." This book helps the reader to do the necessary prep work that allows a good salesperson to more fully understand their customer's needs; adding knowledge and ultimately value to the sales process. This book will elevate the sales person into a valued consultant for their clients which will ultimately produce breakthrough sales.

This book delivered exactly the information I needed to truly become a consultative sales person. You can't help solve your customer's business problems - if you don't really understand thier business. "Bottom-Line Selling" gives you a major competitive advantage by giving you the tools to research and understand how your customer competes -- so that you can help them improve their business and differentiate their products. This is an information intensive book -- but well worth the effort and time -- you will get a high ROI from "Bottom-Line Selling."

Excellent! This book is aimed to professional sales people. This book will surely help them to confidently sell the value of their solutions at the highest levels in their customer's organizations. The structure is good. Easy to read. 16 chapters full of practical examples that can be applied immediately.