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Jack Malcolm's book "Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits" is the prescription for ails selling today. Read morePublished 18 months ago by Bob rickert
It is a good reading, bit it did not reveal much to me. I preferred Consultative Selling by Hanan, perhaps because was the first book on the subject that I readPublished on April 16, 2013 by Juan C. Ladaria Gallardo
Jack's book is a toolbox to help sales and business people steer the conversation away from price and down the difficult pathway of adding value. Read morePublished on April 28, 2012 by Michelle Cook
Every salesperson selling big-ticket business-to-business solutions knows that in the end, customers make decisions based on the financial benefits of the proposed solution. Read morePublished on November 16, 2011 by Andy Blackstone
This book packs a punch well beyond its weight class. We have gotten so accustomed to hyperbolic book titles that the idea a book might actually deliver on what the title promises... Read morePublished on November 15, 2011 by Charles H. Green