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Nye distinguishes two faces of power. The first face is command or "hard power", and with it "you get other states to do what you want". The main source of "hard power" is military power. On the other hand, you have the second face of power, co- optive or "soft power", and with it "you make others want what you want". The main sources of soft power are intangible power resources like national cohesion, culture, ideology and influence on international institutions. Both faces of power are necessary, and they coexist, but soft power is becoming increasingly important as years go by. If USA wants to be able to control its political environment, and to "get other nations to do what it wants", it will need to keep that in mind, and react accordingly.
In my opinion, one of the main ideas in "Bound to lead" is that in the XXI century USA won't face new challengers: it will need to deal with new challenges. A good example of those "new challenges" is the transformation of power I already mentioned: soft power is becoming essential to USA if it wants to attain its goals. It is evident that power is becoming less fungible, less coercive and less tangible. The real question is if USA will understand that, or if it will try to achieve its objectives without paying attention to the legitimacy in the eyes of other states that the second face of power can lend to its actions...
Nye, who is nowadays dean of the Kennedy School for Government at Harvard University, wrote this excellent book in 1990.
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