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Bower SFD728C TTL Autofocus Flash for Canon E-TTL II

by Bower
98 customer reviews
| 18 answered questions

List Price: $59.99
Price: $42.20 & FREE Shipping. Details
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  • Auto power saving and check indicator
  • Guide Number: 92 feet (50mm @ ISO 100)
  • Fully Dedicated Digital Flash System
  • Compatible with all Canon EOS models including: 1D/1Ds, 5D, 7D, 50D, 60D, T1i, T2i, T3/3i, XSi, XS, XT/Ti, 300D, 400D, 450D, 1000D
  • 28mm-85mm zoom Coverage
10 new from $42.20
$42.20 & FREE Shipping. Details Only 2 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • Bower SFD728C TTL Autofocus Flash for Canon E-TTL II
  • +
  • Opteka SB-1 Universal Studio Soft Box Flash Diffuser for Canon EOS, Nikon, Olympus, Pentax, Sony, Sigma, & Other External Flash Units
Total price: $52.15
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Technical Details

Product Description

The Dedicated TTL Shoe Mount Flash is an excellent option for the digital Canon SLR user seeking simplicity. The flash is fully automatic and features a capable flash (guide number of 28m/92ft at ISO 100) with a compact, durable and lightweight body (8 ounce). It also has a 270-degree swivel, bounce, and zoom head.

Product Details

  • Product Dimensions: 6.2 x 1.8 x 3 inches ; 8 ounces
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • ASIN: B002107HBC
  • Item model number: 636980504124
  • Batteries 4 AA batteries required.
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Best Sellers Rank:
  • Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.
  • Date first available at June 17, 2003

Customer Reviews

Most Helpful Customer Reviews

74 of 76 people found the following review helpful By James C. Kelley on January 25, 2011
Verified Purchase
This economical Bower SFD728C flash is designed specifically to be used with digital SLR Canon cameras with TTL and that is the key to it's appeal. It has no on board knobs or buttons for manual adjustment. Rather, it works great as an inexpensive point and shoot alternative to the more feature packed Canon brand Speedlite flash products.

Reverse engineering some of the the more basic Canon Speedlite external flash features, the compatible Canon cameras will adjust this Bower unit's flash intensity, auto-focus beam, etc. as well as 2nd curtain photo tricks and in-camera manual flash compensation.

The Bower SFD728C units locks tightly to my Rebel XSi flash shoe, and while the flash is all plastic construction it does not seem to be particularly fragile. Obviously, the manual zoom sleeve and the two way flash head swivel (horizontal and vertical) will allow you to try many of the bounce and indirect lighting tricks the pro's use with their much more expensive professional flash units.

Flash recharge is a fast 3 seconds with fresh batteries and the two rear panel LED indicators (flash ready and exposure status) on the unit are useful. I cannot give it 5 stars as compared to the more features packed Canon Speedlites but that is no shame as this unit is about one tenth the price of the best Canon Speedlite flashes! Still, I give it a solid 4 stars as a great entry level flash unit specifically made to take advantage of SOME of the flash controls and features found in the Canon professional line of SLR cameras.

Please note that it will NOT work as a slave or master with any Canon brand Speedlite multiple flash and extended flash setups. However, there are inexpensive, wireless "flash triggers" that work with various flash units like this Bower flash.
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61 of 65 people found the following review helpful By Raghu R on July 10, 2011
Verified Purchase
This one Bower SFD728C is for my Canon XTi / 400D. Stepping into flash photography for the first time, I wanted something effective yet cheaper. After contemplating between the YN-565 and this one, I chose this as it has TTL where as the YN-565 is just manual with no TTL. Beginners would want to try automatic first, right? I was initially hesitant to order this, as it had only one review here at Amazon, but googling gave good number of positive reviews that I decide to bite the bullet. At $60, there is not much to lose :-)

I have seen the canon speedlites before, the build quality of Bower's is not close the canon's, but it's not bad either. Pretty lightweight before popping in the batteries, but feels pretty solid with the batteries in it. The base however is plastic.

Test shots were good initially as I hoped. The swivel and bounce results are fantastic. Then did a small photoshoot of parents at home using a sharp lens, and the pictures came out almost pro like that I never got with the built-in flash before. Very satisfied with the flash's performance. I'm not a pro that requires the flash to be thoroughly professional too, but for amateurs like me it's a good bet to get started. My review is not aimed at technically advanced, but just wanted to help out those who are like me undecided whether to buy this cheaper alternative or not. And yes, from what I gathered on the flash photography, E-TTL is very good feature to have in a flash. I'm uploading couple pictures as well.
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34 of 35 people found the following review helpful By hurricanelena on October 20, 2010
Verified Purchase
Let's face it, photography is an expensive hobby. And while I agree that more money will usually get you higher quality products, for relatively newcomers to the game like me, spending $200 on a flash right out of the gate is a bit much.

I was looking for a well priced but good quality flash, which I found with the Bower SFD728C. It is ETTL compatible with my Canon XTi, which made learning how to use a shoe flash as simple as the onboard flash. The guide number is also relatively high (don't remember the exact number),and I was able to shoot a wedding in a small church with little problem. It also has swivel and pan capabilities which don't seem to be as common in this price bracket, allowing for the all important bounce capabilities.

My only complaint was that the locking ring was not very secure, and occasionally the flash would slip just far enough off the contacts to cause the camera to wig out when trying to fire the flash or a mistimed flash.

Overall however, I found the Bower SFD728C to be an easy to use, inexpensive, yet good quality flash. I'm sure there are some features capabilities that one could get with the Canon brand flashes at 2-3 times the price, but I haven't missed them yet.
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21 of 22 people found the following review helpful By customer on March 19, 2012
Verified Purchase
I use this on my Canon SX20-IS camera.
This Bower flash seems to be able to function as automatic only.
(cannot set the amount of brightness or anything else using the camera's on screen menu)

It's bright, flashes on cue and quick to recharge using NiMH rechargeables.
I've seen a couple bad reviews because some people had trouble inserting batteries.
They load fine when done properly. The two front batteries go in first, then the back two.
The pics I took turned out good. The horizontal and vertical swivel is great to bounce off ceiling or wall.
For the average photographer or beginner, I think it is a great product for the price.
The unit has a plastic housing and base but should be fine if you treat the flash as you would the camera anyway.

NOTE: I recommend buying a diffuser box attachment to soften the flash so it isn't so concentrated in one spot. They're inexpensive(approx $5 to $20) and fold up to easily store or carry. most are universal fit with velcro or band strap attachment. I bought a 6"x8" diffuser but soon discovered that diffuser size to be a bit too large and heavy for the flash head to support/ hold it up right plus it also obstructed the flash's infrared sensor on the front.
The mini diffuser would be the better choice I think, for all around use.
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Bower SFD728C TTL Autofocus Flash for Canon E-TTL II
This item: Bower SFD728C TTL Autofocus Flash for Canon E-TTL II
Price: $42.20
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