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  • Bower SFD728S Digital Autofocus Flash for Sony A100/200/230/290/300/330/350/380/390/450/500/560/550/700/850/900 Digital SLR Cameras
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Bower SFD728S Digital Autofocus Flash for Sony A100/200/230/290/300/330/350/380/390/450/500/560/550/700/850/900 Digital SLR Cameras

by Bower

List Price: $59.99
Price: $56.95 & FREE Shipping. Details
You Save: $3.04 (5%)
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
  • Auto power saving and check indicator
  • Guide Number: 92 feet (50mm @ ISO 100)
  • Fully Dedicated Digital Flash System
  • Compatible with all Sony Alpha models including: A100, A200, A230, A290, A300, A330, SLT-A33, A350, A380, A390, A450, A500, A560, SLT-A55, A550, A700, A850, and A900
  • 28mm-85mm zoom coverage
8 new from $46.00 1 used from $43.99
Special Shipping Information: Due to federal and international regulations, this product can only be shipped within the 50 states.

$56.95 & FREE Shipping. Details Only 7 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Bower SFD728S Digital Autofocus Flash for Sony A100/200/230/290/300/330/350/380/390/450/500/560/550/700/850/900 Digital SLR Cameras + Opteka SB-1 Universal Studio Soft Box Flash Diffuser for Canon EOS, Nikon, Olympus, Pentax, Sony, Sigma, & Other External Flash Units
Price for both: $66.90

Buy the selected items together

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  • Unlimited Cloud Storage: Never run out of space for all your photos, videos, and files with unlimited storage plans from Amazon Cloud Drive. Try either plan for 3-months free. Learn more


Product Description

The Dedicated TTL Shoe Mount Flash is an excellent option for the digital Sony SLR user seeking simplicity. The flash is fully automatic and features a capable flash (guide number of 28m/92ft at ISO 100) with a compact, durable and lightweight body (8 ounce). It also has a 270-degree swivel, bounce, and zoom head.

Product Details

  • Product Dimensions: 6.2 x 1.8 x 3 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B003QR7IHM
  • Item model number: SFD728S
  • Batteries Lithium Metal batteries required. (included)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (17 customer reviews)
  • Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.
  • Date first available at Amazon.com: June 9, 2010

Customer Questions & Answers

Customer Reviews

Used it for about 6 hours at a wedding,it hasn't preformed right since.
zaffphoto
The low light autofocus assist is very effective and exposure control is very good.
Robert A. Honiker Jr.
This flash seems to have a mind of its own...sometimes works....sometimes not.
Mr. Thomas Bromhead

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Robert A. Honiker Jr. on September 23, 2011
Verified Purchase
This model doesn't have all the bells and whistles but it coordinates well with my Sony A-200. The low light autofocus assist is very effective and exposure control is very good. I have 2 other Bower flashes for different cameras and they've been reliable and durable.
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6 of 6 people found the following review helpful By Bee on July 19, 2012
Verified Purchase
I have been looking to buys a flash for Sony for weeks! I ordered this one hesitant b/c it was $58 ,cheap compared to Sony's price but more pricey than the other ones on Amazon. Also Sony has propriety hot shoe so I was scared it wouldn't fit.
Arrived quickly and fit snug! I did a few test shots and loved it! I shot with the lights completely off and it looked like daytime! Then I used it at a pool party on Saturday. It was pretty nice considering there was no lighting at the event. Very pleased with the product esp, for the price. I have a Sony a550. My only complaint is that the battery compartment/cap/slider thingy falls off. Also its had to see which side the positive/negative batteries go. took me like 5 tries b.c the labeling sucks. But everything else is wonderful! highly recommend for a first flas. b/c it's AUTOMATIC! it works well with all the features of my camera

UPDATE: had a fashion photoshoot today and the battery compartment wouldnt slide open! trying to open it it, the flash looked like it was breaking. Im returning it. would have been a great flash if it was built better
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4 of 4 people found the following review helpful By zaffphoto on August 23, 2012
Verified Purchase
I guess it is ok for the price but it was very inconsistant. Used it for about 6 hours at a wedding,it hasn't preformed right since. Also,my on-camera flash would pop up if I didn't hit the reset button on the Bower flash. Have since bought another brand that was twice the price with no problems at all.
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3 of 3 people found the following review helpful By Mr. Thomas Bromhead on October 16, 2012
Verified Purchase
This is my second Bower unit. The other more expensive one (c$110) lasted 2 years... Last time I try this brand.
This flash seems to have a mind of its own...sometimes works....sometimes not.
Feels cheap, looks cheap.....I would spend extra and get something worth having.

I would call myself an amateur enthusiast.
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3 of 3 people found the following review helpful By Staphaine A. Staley on January 9, 2013
Verified Purchase
i'm using it on my sony a100k and it works pretty well the bounce back works great has lots of free movment. a few setting adjustment and the camera found the flash and was ready to go. if you want a nice flash but cant spend $200 or $300 for the lcd sonys this is a great flash not to over look its rugged and easy to use.
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4 of 5 people found the following review helpful By Mary K. Baylor on November 14, 2011
Verified Purchase
This flash is good for the price. It's not a real powerful flash and it's completely autmatic but I knew that when I bought it. This is my first flash, other than the pop-up flash of course, so I wasn't looking for anything fancy, and this one was in my budget. It fits snuggly on my Sony A230, and works well with it. The recycle time is good, for me anyway. I would recommend it for a beginner flash. I've never used any other flash so I really have nothing to compare it to, but it works great for what I need right now. It arrived exactly as described and exactly when expected.
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3 of 4 people found the following review helpful By bonico on October 9, 2012
Verified Purchase
Fast and easy shippment, no extra charge for delivery, well packed!
Good flash but not very powerful outdoor. It is pretty dificult to shoot with it on vertical position (portrait) outdoor in the dark and you got to have a good and fast lense to focus. I focus faster with the built in flash which is an assist lamp as well. Well build though excepting the battery compartment. 100% full auto which can be good or bad sometimes.
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2 of 3 people found the following review helpful By C. May on November 5, 2012
I received this flash as a gift last year, to go with my Sony alpha dslr...after less than a year, the housing is cracking, and the batteries keep falling out. I put additional diffuser on it, and it isn't even strong enough to hold it in place. My on camera flash keeps popping up and I have to keep resetting the flash to keep this from happening, not to mention that it seems to have a mind of it's own...sometimes it works and sometimes it doesn't. I know this isn't an expensive hot-shoe flash anyway, but save your money, and upgrade to ANYTHING else but this one....like a candle and aluminium foil.
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Bower SFD728S Digital Autofocus Flash for Sony A100/200/230/290/300/330/350/380/390/450/500/560/550/700/850/900 Digital SLR Cameras
This item: Bower SFD728S Digital Autofocus Flash for Sony A100/200/230/290/300/330/350/380/390/450/500/560/550/700/850/900 Digital SLR Cameras
Price: $59.99 $56.95
Ships from and sold by Amazon.com