The University of Oregon's running coach Bill Bowerman had revolutionary ideas for his time (the 1950s, '60s and early '70s). He instituted rest days, researched training methods and experimented with runners' clothing; his runners repeatedly broke the four-minute mile. Moore, a former Olympian and Sports Illustrated writer, trained with Bowerman, and he writes of his mentor with a veneration that frequently crosses into hagiography. For example, Bowerman hazed his new runners by urinating on them in the shower and branding them with a hot set of keys, a practice Moore calls "an initiation rite, not unlike the ritual circumcision some African tribes use to make men out of boys." Bowerman was a central player in the building of Nike, although, despite the subtitle, this is just a small part of his story. The focus is on running. Bowerman was at many important moments of running history; he trained Steve Prefontaine, coached at the Munich Olympics and developed Nike's waffle-soled shoe. Moore's writing distinguishes his book from others in the running genre; even smaller races are grippingly recounted. While far from objective, Moore's work is an inspiring and touching look at the man who made Eugene, Ore., the running capital of the U.S. Photos. (Apr.)
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Bill Bowerman stands as one of the most pivotal and least heralded figures in American sport, having coached a University of Oregon track team to national championships, world records, and Olympic medals; inspired a jogging phenomenon in the U.S. that continues to this day; and designed the prototype athletic shoe that would launch a multibillion-dollar company called Nike. Moore, a former senior writer for Sports Illustrated and a world-class runner himself under Bowerman's tutelage, delivers a fully realized portrait of this complicated man, tracing Bowerman's lineage back to flinty Oregon pioneering stock, through his flaming youth, his heroics as a World War II commander in the Pacific, and his breakthrough work in developing track athletes. Moore is well positioned to detail the nuances and magnitude of Bowerman's training innovations and to assess the far-reaching impact of his career, and he does so in brisk yet congenial style, making for a biography that deserves a place in sports collections large and small. Alan Moores
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I wanted to read this book for a long time .I like how Kenny Moore writes ...
This book took on a lot of meaning tome because I knew many of the main characters...
Very good book about the development of sport and business dynasty (Oregon Track and Nike, Inc.). Kenny Moore does very good workPublished 3 months ago by k.leggett
Seldom have I read a biography as piercing, insightful, and emotional. Coach Bowerman's life paralleled - certainly encouraged - the fitness revolution in America. Read morePublished 3 months ago by James Percy
Outstanding bio of a very complex, multi- faceted individual. A must read for coaches.Published 8 months ago by Mike
As Kenny always does, his "Bowerman and the Men of Oregon" is SUPERB!! Now I better understand and have a clearer notion of who Mr. Read morePublished 10 months ago by Roberto Rosales
This is a great story about a multi-faceted, self-reliant, renaissance man who made a material impact on his his sport, profession, state and country. Read morePublished 10 months ago by Zagato
I have been a resident of Oregon for two decades. I expected this book to be about Nike but was pleasantly surprised to get so much more: understanding the history of the state... Read morePublished 11 months ago by Rick Echevarria
Shows how leaders are made by other leaders. Shows how focus, quality, and innovation can be applied beyond sports. Read morePublished 12 months ago by Tom