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Brag!: The Art of Tooting Your Own Horn without Blowing It Paperback – May, 2004
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Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Ms. Klaus argues persuasively that most of us don't put our best foot forward, out of a desire not to seem like braggarts. In the process, we look worse than we really are . . . and no one really cares. Careers, relationships and opportunities languish as a result.
Most people would like to present themselves better, and would concede that point. What's good about this book is that it is filled with practical advice for turning yourself into an interesting and relevant brief story for those you meet.
The heart of the book is the Take 12 self-examination where you start developing what's potentially interesting and relevant about you to share with others. Then, there's lots of advice for how to customize that material into 30 second (for elevator conversations) to 3 minute (for selling or interview intros) versions that fit your audience at the moment. If you only read that section and did the exercises there, you would more than get your value from this book.
The book begins with Ms. Klaus challenging myths about bragging (such as jobs being well done speaking for themselves, and good girls don't brag) by looking at actual experiences where the results of those myths were harmful for those who acted on them.
Quickly, attention shifts in chapter 2 to "What So Good about You" and there's more there in the Take 12 than you probably appreciate now.Read more ›
It had a great title/subtitle and stellar Amazon reviews, so I figured this would be the book to help overcome my natural reluctance to tout my own achievements. Instead we have a supposed "communications expert" -- who readily admits that she feels like a fraud because she's not really a communications expert -- giving us commonsense advice that can be distilled into about five sentences. For example, the "12 Tooting Tips for Bragging" she ends the book with look like something anyone would come up with in 10 minutes when tasked with creating such a list: "Have a sense of humor" and "Use it all: your eyes, ears, head and heart" and "Know when to toot" and "Think about to whom you are tooting." OK...
The rest of the book is similar: full of trite observations and sweeping generalizations that sound like they were written by someone with not much corporate experience. Like "People on all rungs of the corporate ladder -- from entry level to middle manager, from heads of divisions to heads of companies, from Silicon Valley to Wall Street -- had a hard time talking about themselves." Heads of Silicon Valley and Wall Street companies have a hard time talking about themselves? If you find that sentence credible, then buy this book, because there are lots of others like it in here.
Don't brag too much, but let people know your accomplishments when it matters, and tell it in a quick story they'll remember. That's what this book takes 200 pages to say. I've never seen such an obviously bad book get such high ratings on Amazon.
I ho-hummed as I opened the book thinking it would be yet another inspirational speaker writing a book bragging about her success and that everyone else should be inspired. Inspirational speakers have never been that inspirational to me - probably because their "inspiration" lasts as long as it takes for me to get back to my car (usually at the top level of the parking lot furthest away from the auditorium). Once I'm behind the wheel of my car I am thrust back into my own world wondering what just happened. Hadn't I felt great just a few moments before? Wasn't I ready to go get `em? Wasn't I determined to get going and make a success of my business?
I read the first paragraph of the Introduction of Brag! and Peggy Klaus had me hooked. Wait a minute. I know she was talking about her own background in her narrative, but it sounded as if she was talking about me! She speaks of her father telling her as a child, " ...don't toot your own horn; if you do a good job people will notice you." My parents and Sunday School teachers said that all the time, too, and more. "Bragging is a big no-no." "The Bible says that modesty is a virtue." No wonder I never really liked inspirational speakers. They come off as giant braggarts. According to Peggy Klaus, they're not doing it right.
Countless phrases of virtue and avoidance of being obnoxious and self-aggrandizing hang in the back of my head waiting to pounce as soon as someone asks me what I do.Read more ›
Most Recent Customer Reviews
Best purchase I've made for my business life. I definitely have difficulties with tooting my own horn. Well that is about to change! Read morePublished 1 day ago by W. Battles
Great book! The ideas from this book helped me prepare for my annual review, it is informative and well written.Published 27 days ago by Laura Egles
I haven't read this book in so long I almost forgot about it. It does teach you to promote yourself without being pompous and over-bearing. Read morePublished 3 months ago by cbokay
I bought this to prepare for an interview. It showed me that 20+ years into my career and countless interviews-coaching is still needed. Read morePublished 5 months ago by Boris
It had very helpful questions to consider about self and career to put together life stories. Helpful for job interviewsPublished 6 months ago by Finnie West
Content of the book (1 star): Bought this book because I work at a job where I need to establish a "brand". Read morePublished 6 months ago by ph3nixdown
This book literally changed my career. If you're not actually too shy to speak up for your accomplishments, it can at least help you frame your kudos in an easy-to-say,... Read morePublished 7 months ago by SLJ
I borrowed this book from the library and decided I needed to permanently have it in my archives. I love that she has a lot of real life examples on when to use different "brag... Read morePublished 7 months ago by Markie
I am almost finish with the book and truly love it. The advice is real and usable. No fake stuff and no bull. Happy I got this book. Read morePublished 8 months ago by Maurice Adams