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Brain Bugs: How the Brain's Flaws Shape Our Lives [Hardcover]

Dean Buonomano
3.9 out of 5 stars  See all reviews (29 customer reviews)

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Book Description

July 11, 2011 0393076024 978-0393076028

A lively, surprising tour of our mental glitches and how they arise.

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses. 10 black-and-white illustrations

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Editorial Reviews

Review

"Writing a book about the hardware and software flaws of the human brain is an ingenious idea, and Buonomano has fully delivered on its promise. To a degree that is difficult for most of us to imagine, much less understand, our successes and failures, joys and sufferings, are the product of protein interactions and electrical changes taking place inside our heads. Brain Bugs is a remarkably accessible and engaging introduction to the neuroscience of the human condition."
Sam Harris, author of the New York Times bestsellers The Moral Landscape, Letter to a Christian Nation, and The End of Faith

"In Brain Bugs, Dean Buonomano has brilliantly pulled off what few psychological scientists can do. In elegant and clear writing, he masterfully conveys the astonishing capability of the human mind, along with its flaws and limitations. Only when we fully understand our ‘bugs' will we be able to make the best financial, political, marital, and other decisions that are so important in shaping our lives."
Elizabeth Loftus, Distinguished Professor at the University of California, Irvine, and author of Eyewitness Testimony

"What a great book, filled with nuggets about how the brain works-and falters-and even some suggestions on how to put it to better use. Very enjoyable."
Joseph LeDoux, New York University neuroscientist and author of The Emotional Brain and Synaptic Self.


"He takes readers on a lively tour of systematic biases and errors in human thinking, citing examples that are staples of psychology courses and other popular books. What is new, however, is Buonomano’s focus on the mechanisms of memory, especially its "associative architecture," as the main causes of the brain’s bugs."
Christopher Chabris, New York Times

"What makes the book all the more compelling is the lucidity with which Buonomano recognizes, amidst its weaknesses, the brain's insurmountable strengths, feats artificial intelligence is ages from reaching--most notably, its remarkable penchant for pattern-recognition and what Buonomano calls "the inherent and irrepressible ability of the brain to build connections and make associations." And whatever we may say of the future of the Internet and technology, even our most optimistic predictions pale in comparison to the remarkable information processes taking place, quite literally, under our very roofs. (And, if we're really keeping score, Buonomano points out that the brain's 90 billion neurons linked by 100 trillion synapses far surpass the web's 20 billion web pages connected by 1 trillion links.)"
Maria Popova, The Atlantic

"One of the things I liked most about this book was the way it leaps from neuron to brain and then to person and on to society and back again, making useful comparisons all the way. ... You won’t eliminate the bugs in your brain by reading this book – we have no delete button for memories or the emotions that lead us astray – but you will understand them better."
Susan Blackmore, Focus Magazine

About the Author

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.

Product Details

  • Hardcover: 310 pages
  • Publisher: W. W. Norton & Company (July 11, 2011)
  • Language: English
  • ISBN-10: 0393076024
  • ISBN-13: 978-0393076028
  • Product Dimensions: 6.3 x 1 x 9.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #454,701 in Books (See Top 100 in Books)

More About the Author

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology, and a member of the Brain Research Institute, and the Integrative Center for Learning and Memory at UCLA.

His research focuses on the neural basis of learning, neural computations, and how the brain tells time. His research has been funded by the National Institutes of Health and the National Science Foundation.

He has been interviewed about his research on timing and neural computation for Newsweek, Discover Magazine, Scientific American, Los Angeles Times, New Scientist, and The New Yorker.

Customer Reviews

Most Helpful Customer Reviews
53 of 57 people found the following review helpful
5.0 out of 5 stars A Brief Summary and Review July 17, 2011
Format:Hardcover|Amazon Verified Purchase
*A full executive summary of this book is available at newbooksinbrief dot com.

As much as we rely on our brains to navigate the complex world before us, anyone who has ever forgotten someone's name, or misread a situation, or made a poor decision in the heat of the moment knows that the brain does not always work as we would want. In his new book `Brain Bugs', neurobiologist Dean Buonomano explores the brain's many pitfalls and mistakes (and how and why it makes them), and also offers up some advice on how we can best manage these so called `brain bugs' in our everyday lives.

Buonomano identifies 3 major sources whence brain bugs originate. The first has to do with the fact that our brains are the product of evolution, and have evolved as they have to answer the specific challenges that we faced in our evolutionary history; therefore, while our brains may be well adapted to perform functions that were particularly important in our survival and reproduction in the environment in which our species evolved, they may not do as well at functions which, though handy, did not figure as prominently in our evolutionary past (remembering names seems to fall under this category). The second source of our brain bugs may be attributed to the fact that while evolution has brought us a host of useful mental abilities that have allowed us to survive and thrive, it is still a rather clumsy process, and as such does not always offer up perfect, or even optimal solutions; thus the mental systems that we have are sometimes prone to error and quirky behaviour (hence optical illusions, the ever raging and somewhat awkward battle between our reason and our impulses, and a number of other interesting effects). Finally, the third source of our brain bugs stems from the fact that while many of the brain systems that we have inherited were well adapted to the environment in which our species evolved, this environment has changed considerably in the recent past, to the point where some of the adaptations themselves may be ineffective and even counter-productive today (our craving of sugary, fatty foods, for instance, would have been very useful in the environment in which we evolved--where starvation was much more of a threat than heart disease, but can be positively disastrous in the modern world, where the opposite is more often the case). A full executive summary of this book is available at newbooksinbrief dot com.
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46 of 57 people found the following review helpful
3.0 out of 5 stars Better popular science books to be had out there. August 12, 2011
Format:Hardcover
While covering a very interesting topic by a undoubtedly talented author, the book falls short of other similar books in the field of psychology. The author's writing is very slow to start, dancing around the same topic endless without exploring it in depth or giving concrete real world examples. This is somewhat remedied near the end of the book but 70 pages could be cut from the book and express the same ideas clearly.

As regular reader of popular science psychology books, I thought my opinion of the book might have been tainted by nostalgia and familiarity with the concepts but upon rereading passages from previous books I found that this was not the case. If you are looking for more enjoyable books in the same area I suggest reading:

Stumbling on Happiness
The Paradox of Choice
How we Decide
Spent: Sex, Evolution, and Consumer Behavior

All of the above provide a more enjoyable experience by engaging the reader with interesting in-book activities and well paced writing.
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17 of 23 people found the following review helpful
5.0 out of 5 stars THINK July 24, 2011
By rosanne
Format:Hardcover
Okay. Kenya? -Africa; colors of chess pieces? - black and white. So far so good. Animal - Don't think zebra, No! Think of something else, anything else. Finally, I gave up and admitted that it had to be ZEBRA - nothing else would come up - (unless, with great leaps, man is an animal and I could think about racial turmoil - But I didn't. After passing/failing the first little tidbit, I was hooked... went and got Dean Buonomano's Brain Bugs to find out what was going on with my brain and free will.

Although, I have not finished the book, I am fascinated by the clear explanations, analogies to things I think I can understand, and the dry wit and humor of his writing. He has made what could have been an arid, impenetrable subject come to life and mean something more than synapses and brain waves...and scientific gobbledy-gook.

Have to admit, now, that indeed we have brain bugs...and that most likely we will not be de-bugging any time soon.

This is a must book for anyone who really thinks he/she thinks or is self programmed. You're not.... Find out why. Read Brain Bugs .
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Most Recent Customer Reviews
5.0 out of 5 stars Great read
This book will have you thinking in more ways than one. Why does our brain work the way it does? The author holds back nothing as he explains it in terms of the mechanical... Read more
Published 4 months ago by Terry D Phillips
5.0 out of 5 stars This is a very powerful book
The notions introduced in this book - that the human brain runs an "operating system" that has been continually upgraded by evolution, but never rebooted nor given a clean... Read more
Published 4 months ago by Wayne B. Norris
3.0 out of 5 stars Brain Bugs; an overview and assessment
In this review I plan to give a brief overview of the content of BRAIN BUGS, some of the author's stylistic choices and opinions, and my reactions to them. Read more
Published 7 months ago by Christoph Stephenson-Moe
5.0 out of 5 stars loved it! excelent read
I really enjoyed reading this book, then passed it along to my mother who also enjoyed it. Neuroscience given in a simplified (yet not simplistic) form. Bravo!
Published 9 months ago by science reader
5.0 out of 5 stars Great book, I listened on Audible.com
I really liked this book. I like technical non-fiction, and have read other books that got more technical into the areas of memory (101 memory drive). Read more
Published 14 months ago by Justin Eltoft
5.0 out of 5 stars Learning how the brain works
The book by Dean Buonomano is quite intelligent. The author takes us to a trip inside the brain in a different way, through the meander of synapses and their connections that makes... Read more
Published 16 months ago by Marco A. F. Randi
4.0 out of 5 stars well-written overview of some results in neurobiology
Any book that encourages the non-scientist to reflect upon the (possible) nature of his/her mental processes deserves at least 4 stars, in my opinion. So why not five stars? Read more
Published 16 months ago by Steve
4.0 out of 5 stars Creative Perspective on the New Understanding of Neuroscience
This book approached a familiar subject from a new and helpful perspective. Much like the notion of a bug in computer science, the way the brain works is flawed, misunderstood and... Read more
Published 17 months ago by Jeff Bennett
2.0 out of 5 stars Author's "Brain Bug": unfounded materialist presuppositions
The author presupposes a materialist worldview (in which there is no "self" beyond the physical body), and this prevents clear thinking time and again. Read more
Published 17 months ago by Cory Engel
5.0 out of 5 stars I like bugs
There are a lot of books that tell us we are not as smart as we think we are. But in this one I learned why: it's the associative architecture of the brain. Great read!
Published 18 months ago by sbpa
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