Brain Darts: The Advertising Design of Turkel Schwartz & Partners [Hardcover]

Turkel Schwartz & Partners (Firm) (Author), Bruce Turkel (Author)

Book Description

Publication Date: June 1999

Quick--get their attention before they turn the page!

That's the challenge today's advertisers are up against. Ant that's what award-winning advertising agency Turkel Schwartz & Partners has been doing for the past 15 years--stopping people in their tracks with powerful marketing messages that do their work quickly and insidiously--often before the viewer even knows what hit them.

Brain Darts is jammed cover to cover with examples of some of the world's most compelling design and advertising. Just open the book and you'll get the point.

Editorial Reviews

About the Author

Turkel Schwartz & Partners is a 42-person advertising agency headquartered in Mianmi's bohemian Coconut Grove district. It has been widely recognized for its strategically disciplined creative approach to print, broadcast and digital communications.

Product Details

• Hardcover: 160 pages
• Publisher: Rockport Publishers (June 1999)
• Language: English
• ISBN-10: 1564965651
• ISBN-13: 978-1564965653
• Product Dimensions: 12 x 9.1 x 1.1 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,419,134 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Still great stuff, February 15, 2006

By 

Marlisa from Miami (Miami, FL) - See all my reviews

This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)

I came across this book while searching TURKEL's Web site. It's a nice retrospective of the agency's work over the years for some pretty impressive clients. Granted, there's not a lot of cutting edge guerilla/viral stuff like Crispin does, but this book was published long before anyone knew what that was! Still, you'll find solid design and well thoughtout strategies to inspire you.

5 of 7 people found the following review helpful:

2.0 out of 5 stars "Brain" Dead?, March 27, 2000

By 

Trevor Langley (Dallas, TX) - See all my reviews

This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)

A towering monmument to mediocrity. With the exception of a handful of first-rate ads (Designing Eye furniture, Discovery Channel, The Peabody Hotel), the creative showcased in "Brain Darts" is devoid of wit, daring or originality. It's second rate stuff that doesn't begin to compare with the breakthrough work routinely created by fellow Miami agency Crispin Porter & Bogusky. I can't believe they honestly believed the ads for Bet Shira, Bacardi and Multivision - to mention just a few - actually merited publication in a book. This shows a shocking lack of judgement on the part of the authors.

2 of 3 people found the following review helpful:

1.0 out of 5 stars Brain Dead!, June 6, 2001

By A Customer

This review is from: Brain Darts: The Advertising Design of Turkel Schwartz & Partners (Hardcover)

it's just rehashed, old and boring.....it is chest beating at it worst...It is like a glorified portfolio for the company.