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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School Audio CD – Abridged, Audiobook, CD
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Knowing how your brain functions is part of knowing yourself.
This book is so insightful and valuable that I sent copies to my clients. The value of the book hinges on the understanding of the brain and how it works which allows me to leverage that knowledge for increased personal productivity and in my interactions and relationships with others.
Myth Busters for the brain!
The book is a fairly easy read because the author uses stories to illustrate the functionality of the brain. This book is not a "leadership-lite" book filled with cute and truthful antidotes, but a book with hard science communicated in an interesting way. Dr. John J. Medina is a developmental molecular biologist. He also shares what scientists don't know about how the brain works!
This book gave me many, many take-aways and here are just six ...
I. Some parts of the brain are just like a baby's and can grow new connections and strengthen existing connections. We have the ability to learn new things our entire life. Medina states this was "not the prevailing notion until 5 or 6 years ago." So much for the "you can't teach and old dog new tricks excuse." The old dog line is exposed for what it really is...an excuse.
II. Humans can only pay attention for about ten minutes and then need some kind of reset.Read more ›
Exercise - Rule #1: Exercise boosts brain power.
Survival - Rule #2: The human brain evolved, too.
Wiring - Rule #3: Every brain is wired differently.
Attention - Rule #4: We don't pay attention to boring things.
Short-Term Memory - Rule #5: Repeat to remember.
Long-Term Memory - Rule #6: Remember to repeat.
Sleep - Rule #7: Sleep well, think well.
Stress - Rule #8: Stressed brains don't learn the same way.
Sensory Integration - Rule #9: Stimulate more of the senses.
Vision - Rule #10: Vision trumps all other senses.
Gender - Rule #11: Male and female brains are different.
Exploration - Rule #12: We are powerful and natural explorers.
When Reynolds reviewed the book on his site, he focused on how these rules pertain to the art of making presentations. Attention, as explained by Medina, means that the brain does not multitask (much to your bosses dismay), we notice patterns and abstract meanings better than recording detail, and you have basically 10 minutes before the audience checks out without a new stimulus.Read more ›
Medina has organized the pertinent findings into what he calls "12 Brain Rules." The hard cover version of the book (available in Kindle and paperback as well) comes with a DVD comprising videos of the meat of the brain rules. There is also a very robust website that provides support data.
Briefly, Medina's rules (or Principles) are:
1. Exercise: Our brains were made for walking - 12 miles a day, so move. Aerobic exercise just twice a wekk halves your risk of general dementia and cuts your risk of Alzheimer's by 60 percent.
2. Survival: The human brain evolved, too. We don't have one brain; we have three - "lizard brain," the "mammalian brain" and the "Human brain" or cortex. Going from 4 legs to 2freed up energy to develop a complex brain.
3. Wiring: Every brain is wired differently. What you do and learn in life physically changes what your brain looks like - it literally "re-wires" itself. No two people's brains store the same information in the same way in the same place. We have a great number of ways of being intelligent - many of which do not show up on IQ tests.
4. Attention: People don't pay attention to boring things. The brain's attentional "spotlight" can focus on only one thing at a time: NO MULTITASKING! We are better at seeing patterns and abstracting the meaning of an event than we are at recording detail. Emotional arousal helps the brain learn.Read more ›
Most Recent Customer Reviews
This is a five star book: well-researchred, down-to-earth, practical, funny sometimes, insightful, inspiring, highly motivating and a page turner- you never get bored! Read morePublished 1 month ago by Ibrahim
Fantastic book, great information. Evolution Rocks! Great teaching tool as well.Published 4 months ago by bootreview
It is a good reading, you can learn how to benefit from the potential of your brain more efficiently. Read morePublished 4 months ago by Kindle Customer
Though it's not specifically about presentations, it was influential in forming my approach to effective presenting and presentation design. Read morePublished 5 months ago by J. Thomas
Understanding your brain can help, quite literally every aspect of your life. This book is the best tool you could ask for.Published 6 months ago by Maria
Why don't we take some of these new understandings of how we learn and remember into consideration in class rooms and work places! Great stuff!Published 6 months ago by Rich Trapp