Did you know that you can communicate your message more powerfully, increase sales and customer satisfaction, and enjoy your work infinitely more simply by using both sides of your brain? Written by the world's best known author and authority on boosting the mind's productivity and his coauthor, one of the pioneers of modern sales training, Brain Sell is the first book to apply revolutionary left brain/right brain thinking to the world of today's sales professional! In this book you'll learn the unique strengths and weaknesses of the left-brained salesperson, the unique strengths and weaknesses of the right-brained salesperson, and how to know which type you are; the best ways to maximize the involvement of both sides of your brain with the help of 90 skill-building exercises; how to "read" and respond to every prospect's needs and desires, make a lasting and positive impression on all your customers, and master the ten mental skills needed to enhance every future customer contact; how to use the breakthrough technique of Mind Mapping to retain, recall, and organize information about products, services, and clients; and how cutting-edge discoveries in the diverse fields of psychology, communication, neurophysiology, and brain research can give you the winning career edge you need!
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
This book shows how imagery helps memory and sales.,
By A Customer
This review is from: Brain Sell: Harnessing the Selling Power of Your Whole Brain (Hardcover)
The authors continue to demonstrate how their mind mapping matrix can help not only to improve recall but to increase sales. They show how the use of words, color, etc.. from both sides of the brain can be used together to increase the connection with the client. I'd read it again.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
It opens the door to some incredibly powerful techniques,
By A Customer
This review is from: Brain Sell: Harnessing the Selling Power of Your Whole Brain (Hardcover)
This book provides powerful tools to use the enormous potential of everyone's mind.
Just the one chapter on memory has transformed my experience at parties, where I now remember everyone's name. Before reading the book I had trouble remembering even one or two names.
It applies to everyone as "sales" is an important part of what everyone does, e.g., asking for a raise, a date, a loan, a job ...
I strongly recommend this book
4 of 8 people found the following review helpful:
5.0 out of 5 stars
Excellent resource!,
By A Customer
This review is from: Brain Sell: Harnessing the Selling Power of Your Whole Brain (Hardcover)
I recommend this book to my screenwriting students!
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