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Brain Sell [Paperback]

Tony Buzan (Author), Richard Israel (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

November 1995 0566076675 978-0566076671 3rd edition
All selling is brain-to-brain process, in which the salesperson's brain communicates with the customer's recent new discoveries in the fields of psychology, communication, general science, sports and Olympic training techniques, neurophysiology, brain research, sales research and selling techniques have resulted in BRAIN SELL. In this remarkable book the world's leading expert on harnessing the power of the brain joins forces with a pioneer of modern sales training to show how you can become a high sales producer. BRAIN SELL, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how * identify which mental skills are currently being used in selling * apply whole brain selling to any sales situation * use a multi-sensory format in selling * develop your sales memory and remember customers' names and faces * Mind Map and be prepared for the 'sales information age' * master the mind-body link * Keep focused and retain customer information * mentally rehearse the sale * make memorable sales presentations * develop and use a personal sales commercial. All of this, together with over 80 skill-building exercises, guarantee a multitude of new ideas in BRAIN SELL for everyone who sells - whatever the type of product or sevice, and whether your a beginner or veteran. Try it!


Product Details

  • Paperback: 263 pages
  • Publisher: Gower Pub Co; 3rd edition edition (November 1995)
  • Language: English
  • ISBN-10: 0566076675
  • ISBN-13: 978-0566076671
  • Product Dimensions: 9.5 x 7.4 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,819,999 in Books (See Top 100 in Books)

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Customer Reviews

3 Reviews
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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
4.0 out of 5 stars This book shows how imagery helps memory and sales., July 10, 1998
By A Customer
The authors continue to demonstrate how their mind mapping matrix can help not only to improve recall but to increase sales. They show how the use of words, color, etc.. from both sides of the brain can be used together to increase the connection with the client. I'd read it again.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars It opens the door to some incredibly powerful techniques, November 18, 1996
By A Customer
This book provides powerful tools to use the enormous potential of everyone's mind.
Just the one chapter on memory has transformed my experience at parties, where I now remember everyone's name. Before reading the book I had trouble remembering even one or two names.
It applies to everyone as "sales" is an important part of what everyone does, e.g., asking for a raise, a date, a loan, a job ...
I strongly recommend this book
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4 of 8 people found the following review helpful:
5.0 out of 5 stars Excellent resource!, October 30, 1999
By A Customer
I recommend this book to my screenwriting students!
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