Brain Storm: Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results [Paperback]

Jason R. Rich (Author)

Book Description

Publication Date: April 2003

Business people, entrepreneurs, artists, entertainers, parents, students, teachers, and people from all walks of life can improve their lives by learning how to brainstorm. Successfully implementing an idea is what generates success and results, whether it's a business or personal challenge. Here is a fun, easy-to-read, upbeat book designed to help people boost creativity by learning how to brainstorm and transform their best ideas into reality. Starting with the basics, this book discusses the anatomy of ideas and how they're generated. Focusing on various brainstorming techniques, it offers step-by-step directions for using these techniques as an individual or in a group situation. It helps readers analyze their ideas, pick out the best ones, and implement those ideas to produce positive and measurable results. This book also features in-depth interviews and profiles of a handful of well known people whose brainstorming skills have led them to incredible success.

Product Details

• Paperback: 187 pages
• Publisher: Career Press; illustrated edition edition (April 2003)
• Language: English
• ISBN-10: 1564146685
• ISBN-13: 978-1564146687
• Product Dimensions: 9.1 x 6.1 x 0.4 inches
• Shipping Weight: 9.4 ounces
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,959,849 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Somewhat interesting, July 12, 2007

By 

D. Holland "Daniel Holland" (Renton, WA) - See all my reviews
(REAL NAME)   

This review is from: Brain Storm: Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results (Paperback)

After blowing through "Brain Storm" it was apparent that this was not the book I thought it was. There were some useful bullet points, and interviews. However, I was looking for something with a little more substance.

I wanted a more mathematical approach to brainstorming as opposed to just coming up with lots and lots of ideas and then picking which ones you like. I thought that brainstorming would be a little more guided than just coming up with tons of ideas. The structure of brainstorming needs to guide the person or group so that the byproduct of their discussions, pictures, etc. is the idea...not just coming up with ideas and hoping that you somehow came across the correct one.

1 of 3 people found the following review helpful:

4.0 out of 5 stars A Good Read!, June 6, 2004

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Brain Storm: Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results (Paperback)

Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields - a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today's "by-the-numbers" corporate culture, finding new and better ways to get the job done is a valuable skill. We strongly recommends this book to those who need a more creative approach to daily tasks.