Customer Reviews

Brain Storm: Tap Into Your Creativity to Generate Awesome Ideas and Remarkable Results

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After blowing through "Brain Storm" it was apparent that this was not the book I thought it was. There were some useful bullet points, and interviews. However, I was looking for something with a little more substance.

I wanted a more mathematical approach to brainstorming as opposed to just coming up with lots and lots of ideas and then picking which ones you like. I thought that brainstorming would be a little more guided than just coming up with tons of ideas. The structure of brainstorming needs to guide the person or group so that the byproduct of their discussions, pictures, etc. is the idea...not just coming up with ideas and hoping that you somehow came across the correct one.

Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields - a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today's "by-the-numbers" corporate culture, finding new and better ways to get the job done is a valuable skill. We strongly recommends this book to those who need a more creative approach to daily tasks.