Customer Reviews

Brain Surgery for Suits: 56 Things Every Account Person Should Know

5 star:		(29)
4 star:		(5)
3 star:		(1)
2 star:		(1)
1 star:		(12)

 

 

I wish Robert Solomon had written this book ten years ago. We all want to get the best work for our clients. And we all need to work within the realities of an agency. If you want to make sure you're doing your part to build and nurture a successful relationship with a client, you need this book.

"... it is amazing how the best relationship can keep a client, even if the work is far from the best."

How good can the relationship possibly be if the client is getting work that is "far from the best"?

And why on Earth should a client stay with an agency that is delivering work that is "far from the best"???

This book is a wonderful resource that gets right to the point and provides important information. I wish that every business coaching book was this enjoyable to read -- I read it in one sitting!  Although this book is written for the "Account Person," I think that it applies to anyone who has client contact, runs a meeting, or makes presentations.  I am a "Media Person," and I picked up some great pointers on relationship-building.

I highly recommend this book to anyone who works at an agency.

Believe me when I say I know books. I know books. This book teached me to be a great account executive in under an hour.My time is valuable and this book is valuable to!

... This book doesn't present the fundamentals of world class account service, so I'd start with Ad Age instead.

Executive recruiters would be wise not to share this book with would-be account people so they don't scare them off.

I enjoyed reading this book because I want to know about advertising. I shared it with all my friends in school. It is funny and interesting. Everyone who I showed it to liked it. I am the most best reader in my entire school. I am in the second grade. I love to read!!! :-)

This book has a promising title, but doesn't deliver. I didn't see a single thing about actual brain surgery in it anywhere. Not one word.

Get to know your client, always think about what they do & how you can improve that, work on the relationship..... this is all painfully obvious advice.

This book is right on the money--the simple stuff that is, obviously, hard to grasp for so many account people.

Also a great read for creatives--there's a lot said here they could stand to hear and learn from (so many have little respect for suits!).

As a small agency trying to do big things (and sometimes succeeding), we plan to use the book with staff and conduct some in-house training. (A great addition would be a workbook/training guide to bundle with the book to encourage others to train their people, too.)

This is really great resource--a "must read" for someone new to the business and something that experienced AE's can use to stay on top of their game.

With an economy of prose Brain Surgery for Suits offers simple, clear, forceful advice on how to be a great advertising account manager. A seemingly easy task that few people get right anymore.

If you're in advertising, or if you want to be, or if you're in any other industry that forces you to deal with clients and/or the creative process, this book is for you.

It's amazing that so few useful books have been written on this subject over the years. Even if this were the only one written it would be enough. This is a great book.