Brain Tattoos and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $17.95
  • Save: $3.94 (22%)
FREE Shipping on orders over $35.
Temporarily out of stock.
Order now and we'll deliver when available.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Details
Ships from and sold by Amazon.com.
Gift-wrap available.
Brain Tattoos: Creating U... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Condition: Used: Good
Comment: Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Paperback – December 10, 2004


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$49.83
Paperback
"Please retry"
$14.01
$4.10 $0.01
Best%20Books%20of%202014
$14.01 FREE Shipping on orders over $35. Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item. Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds + Destination Branding for Small Cities - Second Edition
Price for both: $34.92

One of these items ships sooner than the other.

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 208 pages
  • Publisher: AMACOM; 1st edition (December 10, 2004)
  • Language: English
  • ISBN-10: 0814472346
  • ISBN-13: 978-0814472347
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #499,245 in Books (See Top 100 in Books)

Editorial Reviews

Review

"""Hands-on marketing help from a guru who lives what she preaches!""

-- Seth Godin, author, Free Prize Inside

""This book is brands-on action. Karen Post will show you a new way to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.""

-- Jeffrey Gitomer, author, The Sales Bible

""Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work."" -- Heath Row, Editorial and Community Director, FastCompany.com"

Book Description

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:

* Develop the courage to break the mold and become truly distinct

* Discover ways to enlist customers and others as ""brand ambassadors""

* Grasp their brand’s essence

* Master brand building on any scale in any industry

* Learn how to identify and use the most effective methods of brand communication

* Learn how to leverage limited resources creatively

Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."


More About the Author

Karen has authored two books, both are available on Amazon. Her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference will be out in late 2011 (McGraw-Hill).

Her first book Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds was published in 2004 (AMACOM).

Karen Post is an international speaker, consultant and business authority. Her expertise focuses on branding, entrepreneurial, social media and women's business issues.

Known to many as the "The Branding Diva® ," for over three decades she has been building memorable brands that sell product, advocate causes, create loyalty, and add value.

Since 2000, she has led Brain Tattoo Branding, a firm that provides creative and strategic services to start, grow, and manage brands. Karen is also a sought after speaker, who addresses global audiences, and is proud to have been the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.

Karen started her first business at age 22, and built two successful companies--an award-winning ad agency and a legal communications firm specializing in high-stakes litigation that she led for over twenty years.

Throughout her career, her work has benefited diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.

Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, Financial Times, Entrepreneur Magazine, Fast Company, Miami Herald, The Boston Globe and NPR.

She's more than an insightful author. Post is on the front line of business and branding as both a leader and a practitioner.

Customer Reviews

4.8 out of 5 stars
5 star
9
4 star
0
3 star
1
2 star
0
1 star
0
See all 10 customer reviews
This book is very well written and very readable!
Amanda
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign.
Jamie Lee Tampa
I will refer to it often in my ongoing brand building strategy and recommend it to my clients as well.
Bernard Borges

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Amanda on December 12, 2005
Format: Paperback
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By David M. Freedman on November 16, 2007
Format: Paperback
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.

In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.

Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.

If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.

But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Brain Tattoos is an excellent read! Karen Post does an excellent job of explaining the importance of building a brand with a ton of real-world, practical methods to do it. She offers useful resources like comprehensive Tattoo tests, which are detailed questionnaires to serve as a "brand checkup." She offers unique tests for B2B and B2C brands, as well as for your personal brand. Additionally, she provides a brand planning workout exercise that requires you to think about many aspects of your brand. This is not a book you speed read. I read it slowly to absorb it all. My copy has many dog-eared pages. This book is not in my library sitting on a shelf. It's on my desk within reach for easy access. I will refer to it often in my ongoing brand building strategy and recommend it to my clients as well.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods.

Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand.

"Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over.

What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By D. Leonard on December 10, 2004
Format: Paperback
Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when it comes to brand building, brand identity, and brand awareness. So many business books today are overabundant with theory. While the theories may be good (or not), most business leaders today are looking for real world examples and tools to implement that will make a difference. This book gives you those examples and tool kits to be put to use immediately.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again