"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
Karen has authored two books, both are available on Amazon. Her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference will be out in late 2011 (McGraw-Hill).
Her first book Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds was published in 2004 (AMACOM).
Karen Post is an international speaker, consultant and business authority. Her expertise focuses on branding, entrepreneurial, social media and women's business issues.
Known to many as the "The Branding Diva® ," for over three decades she has been building memorable brands that sell product, advocate causes, create loyalty, and add value.
Since 2000, she has led Brain Tattoo Branding, a firm that provides creative and strategic services to start, grow, and manage brands. Karen is also a sought after speaker, who addresses global audiences, and is proud to have been the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.
Karen started her first business at age 22, and built two successful companies--an award-winning ad agency and a legal communications firm specializing in high-stakes litigation that she led for over twenty years.
Throughout her career, her work has benefited diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.
Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, Financial Times, Entrepreneur Magazine, Fast Company, Miami Herald, The Boston Globe and NPR.
She's more than an insightful author. Post is on the front line of business and branding as both a leader and a practitioner.
