"""Hands-on marketing help from a guru who lives what she preaches!""
-- Seth Godin, author, Free Prize Inside
""This book is brands-on action. Karen Post will show you a new way to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.""
-- Jeffrey Gitomer, author, The Sales Bible
""Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work."" -- Heath Row, Editorial and Community Director, FastCompany.com"
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:
* Develop the courage to break the mold and become truly distinct
* Discover ways to enlist customers and others as ""brand ambassadors""
* Grasp their brand’s essence
* Master brand building on any scale in any industry
* Learn how to identify and use the most effective methods of brand communication
* Learn how to leverage limited resources creatively
Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
This book is very well written and very readable!
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign.
I will refer to it often in my ongoing brand building strategy and recommend it to my clients as well.
Crazy title but essential advise for any one thinking about creating a brand identity on the web or other media. Read morePublished 9 months ago by J. Crowe
LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!
THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR... Read more
I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations... Read morePublished on March 15, 2005 by Catherine A. Jury
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Read morePublished on February 1, 2005 by Jamie Lee Tampa