Brain Tattoos and over one million other books are available for Amazon Kindle. Learn more

Buy New

or
Sign in to turn on 1-Click ordering.
Buy Used
Used - Like New See details
$9.98 & eligible for FREE Super Saver Shipping on orders over $25. Details

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
Have one to sell? Sell yours here
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
 
 
Start reading Brain Tattoos on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds [Paperback]

Karen Post (Author), Jeffrey H. Gitomer (Author), Michael Tchong (Author)
4.8 out of 5 stars  See all reviews (10 customer reviews)

List Price: $17.95
Price: $13.43 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $4.52 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Formats

Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover --  
Paperback $13.43  

Book Description

December 10, 2004
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."

Frequently Bought Together

Customers buy this book with Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference $18.12

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds + Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference


Editorial Reviews

Review

"""Hands-on marketing help from a guru who lives what she preaches!""

-- Seth Godin, author, Free Prize Inside

""This book is brands-on action. Karen Post will show you a new way to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.""

-- Jeffrey Gitomer, author, The Sales Bible

""Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work."" -- Heath Row, Editorial and Community Director, FastCompany.com"

Book Description

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:

* Develop the courage to break the mold and become truly distinct

* Discover ways to enlist customers and others as ""brand ambassadors""

* Grasp their brand’s essence

* Master brand building on any scale in any industry

* Learn how to identify and use the most effective methods of brand communication

* Learn how to leverage limited resources creatively

Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."


Product Details

  • Paperback: 208 pages
  • Publisher: AMACOM; 1st edition (December 10, 2004)
  • Language: English
  • ISBN-10: 0814472346
  • ISBN-13: 978-0814472347
  • Product Dimensions: 9 x 6.1 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #759,217 in Books (See Top 100 in Books)

More About the Author

Karen has authored two books, both are available on Amazon. Her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference will be out in late 2011 (McGraw-Hill).

Her first book Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds was published in 2004 (AMACOM).

Karen Post is an international speaker, consultant and business authority. Her expertise focuses on branding, entrepreneurial, social media and women's business issues.

Known to many as the "The Branding Diva® ," for over three decades she has been building memorable brands that sell product, advocate causes, create loyalty, and add value.

Since 2000, she has led Brain Tattoo Branding, a firm that provides creative and strategic services to start, grow, and manage brands. Karen is also a sought after speaker, who addresses global audiences, and is proud to have been the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.

Karen started her first business at age 22, and built two successful companies--an award-winning ad agency and a legal communications firm specializing in high-stakes litigation that she led for over twenty years.

Throughout her career, her work has benefited diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.

Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, Financial Times, Entrepreneur Magazine, Fast Company, Miami Herald, The Boston Globe and NPR.

She's more than an insightful author. Post is on the front line of business and branding as both a leader and a practitioner.

Customer Reviews

4 star
0
2 star
0
1 star
0
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Great Branding (Work)book December 12, 2005
By Amanda
Format:Paperback
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.
Comment | 
Was this review helpful to you?
5 of 7 people found the following review helpful
Format:Paperback
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.

In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.

Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.

If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.

But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."
Was this review helpful to you?
2 of 3 people found the following review helpful
Impressive, yet simple March 15, 2005
Format:Paperback
I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations miss the point. I plan on implementing many of these concepts into my own company. I have no doubt that the ideas will only benefit my company and myself personally. Thanks for sharing, you have great in-sight.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Many dog-eared pages in my copy of Brain Tattoos
Brain Tattoos is an excellent read! Karen Post does an excellent job of explaining the importance of building a brand with a ton of real-world, practical methods to do it. Read more
Published 15 months ago by Bernard Borges
A must read!
I loved reading this book! It is highly recommended BrainTattoos if you want to get down to the nitty gritty of what branding really is. Read more
Published 16 months ago by Lauren
GREAT BOOK!!!
GREAT BOOK!!!!

LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!

THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR... Read more
Published on December 31, 2005 by Paul Shlasinger
Awesome book, highly reccomended
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Read more
Published on February 1, 2005 by Jamie Lee Tampa
More than branding "book" ...
...it's a branding WORKBOOK.

It's good thing for any competing titles that Karen's book is out at the beginning of 2005 -- it gives them all year to try and top it. Read more
Published on January 13, 2005 by Don Snyder
Theory vs. Reality
Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when... Read more
Published on December 10, 2004 by D. Leonard
Brilliant, engaging, and highly readable
With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods. Read more
Published on November 29, 2004 by Daniel Limbach
Search Customer Reviews
Only search this product's reviews

Inside This Book (learn more)
First Sentence:
It blows my mind to think how many professionals and business-people don't really understand commercial branding. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brain tattoos, indelible mental mark, tattoo plan, great brand builders, one big smudge, fifth engine, brand warriors, brand analyst, branding basics, building your brand, internal branding, brand ambassadors, brand essence, brand story, emotional branding, brand experience, brand naming, brand leaders, brand message, brand promise, personal brand, brand development, customer defection, brand personality
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Brain Tattoo, New York, Tattoo Tactic, Five-Second Brand, Tattoo Test, San Francisco, The Container Store, Brand Communication, End Notes, Southwest Airlines, The Conference Board, Brand Culture, Michael Michalko, The Beanstalk Group, United States, American Demographics, Baby Brand Ready, Copyright Office, Differentiating Factor, Hotel Monaco, Jack Trout, Jeffrey Gitomer
New!
Books on Related Topics | Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:




Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   





Look for Similar Items by Category


Look for Similar Items by Subject