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Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:
Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively
Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)
Win loyalty with rewards and quality contact time with the customer
Keep your brand associations consistent (and consistently good!) and become the more familiar brand
Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers
And much more!
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.
"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain
"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed
"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media
This book is PACKED with great advice! Seriously, some stuff I've learned (easy or hard way), some stuff I've read/heard, and some is brand new. Read morePublished 1 month ago by sagiv131
Without getting too wordy: This book is the most useful resource on Neural marketing I have ever read. Read morePublished 3 months ago by Vitek Filip
For scientific reads, one of the most rewarding things an author can do is provide a "rabbit hole experience," or one which helps lead the reader down the rabbit hole. Read morePublished 3 months ago by Gregory Ciotti
Great recap translated to the sales area. Lots of great sound bites that can be easily employed.Published 3 months ago by Ray Wezner
Amazing book! Gives great insights into the sales process and is extremely valuable to a person like me who runs a retail establishment! Read morePublished 3 months ago by Kumar Ramchandani
I think the whole idea of neuromarketing is still in its infancy, and yes - it's a fancy throwaway line to get people to buy books, but when it comes down to the nitty gritty, how... Read morePublished 5 months ago by Tomas Ericsson
In a world of infinite choices understanding how your customers feel and how that influences them to act is not optional. Read morePublished 10 months ago by Bernadette Jiwa