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Brainfluence explains how to apply neuroscience andbehavior research to better market to consumers by understandingtheir decision patterns. Neuromarketing studies the way the brainresponds to various cognitive and sensory marketing stimuli.Analysts use this to measure a consumer's preference, what acustomer reacts to, and why consumers make certain decisions. Withquick and easy takeaways, Brainfluence contains keystrategies for targeting consumers through in-person sales, onlineand print ads, and other marketing mediums.
Neuromarketing can benefit your organization—whether abusiness or a nonprofit—in measurable ways. Geteasy-to-implement, detailed tactics that are proven to boost sales,including:
Ease the very real pain of high prices through bundling, usingdecoys, and anchoring your prices effectively
Use images of money to stimulate a consumer to make a selfishpurchase, like a sports car (but avoid these tactics whenencouraging the purchase of a gift)
Win loyalty with rewards and quality contact time with thecustomer
Keep your brand associations consistent (and consistently good!)and become the more familiar brand
Build sensory features into your products, services, andmarketing to appeal directly to the emotions and stored memories ofyour customers
And much more!
Brainfluence delivers the latest insights and research,giving you an edge in your marketing, advertising, and salesefforts. Your customer's subconscious mind is a vast potentialresource—this book explains how to tap it.
"Roger's writing is practical and very insightful. His bookdelivers on its promise: smart ideas supported by science that canhelp you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO,SalesBrain
"Using the most modern neuroscience research out there, RogerDooley's insightful new book, Brainfluence, will serve as a how-toguide for driving a successful business past itscompetition."
— Martin Lindstrom, author of Brandwashed
"For years I've turned to Roger Dooley to keep up with thecutting edge of neuromarketing. Now with Brainfluence, Roger givessmart businesspeoplea one-stop unfair advantage. This book is amust-read."
— Brian Clark, CEO, Copyblogger Media
Incredible book that every Entrepreneur should read. Gives you many ideas of how to approach sales and marketing to have better success.Published 24 days ago by Savemax Depot
This was well written. And I learned a lot of new information and it providedtheoriesPublished 1 month ago by jeffrey kilgore
This book is PACKED with great advice! Seriously, some stuff I've learned (easy or hard way), some stuff I've read/heard, and some is brand new. Read morePublished 2 months ago by sagiv131
Without getting too wordy: This book is the most useful resource on Neural marketing I have ever read. Read morePublished 4 months ago by Vitek Filip
For scientific reads, one of the most rewarding things an author can do is provide a "rabbit hole experience," or one which helps lead the reader down the rabbit hole. Read morePublished 5 months ago by Gregory Ciotti
Great recap translated to the sales area. Lots of great sound bites that can be easily employed.Published 5 months ago by Ray Wezner
Amazing book! Gives great insights into the sales process and is extremely valuable to a person like me who runs a retail establishment! Read morePublished 5 months ago by Kumar Ramchandani