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Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:
Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively
Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)
Win loyalty with rewards and quality contact time with the customer
Keep your brand associations consistent (and consistently good!) and become the more familiar brand
Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers
And much more!
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.
"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain
"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed
"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media
Highly recommended to anyone with any interest in marketing or selling more of whatever you've got to sell.Published 10 days ago by Amazon Customer
I studied Business at Tepper / Carnegie Mellon University. Brainfluence is an excellent book that compresses an entire semester of bleeding-edge marketing into direct and... Read morePublished 20 days ago by Todd Medema
It's an awesome marketing book based on congitive influence! It teaches the readers how to create "brainfluence" on customers' buying behavior and complete a trasaction. Read morePublished 22 days ago by .
Incredible book that every Entrepreneur should read. Gives you many ideas of how to approach sales and marketing to have better success.Published 1 month ago by Savemax Depot
This was well written. And I learned a lot of new information and it providedtheoriesPublished 2 months ago by jeffrey kilgore
This book is PACKED with great advice! Seriously, some stuff I've learned (easy or hard way), some stuff I've read/heard, and some is brand new. Read morePublished 3 months ago by sagiv131