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Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:
Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively
Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)
Win loyalty with rewards and quality contact time with the customer
Keep your brand associations consistent (and consistently good!) and become the more familiar brand
Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers
And much more!
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.
"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain
"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed
"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media
I should have known it was of questionable value when it was promoted by that 4-hour-gimmick guy. There are more chapters than actionable content items, and most of the chapters... Read morePublished 17 days ago by ron.dunn
Great read, enjoyable and fun yet informative.
Would recommend it to anyone interested in human behaviour. Business owners and sales people must read.
The book has certainly given me a new and fresh perspective on what happens in the complex buying mind of the consumer. I would recommend this read to anyone involved in selling.Published 2 months ago by Frontera
A perfect and concise introduction to neuromarketing. It's a quick read, easy to pick up and put down given the number of short chapters. Read morePublished 4 months ago by teo a.
Highly recommended to anyone with any interest in marketing or selling more of whatever you've got to sell.Published 5 months ago by Norio De Sousa
I studied Business at Tepper / Carnegie Mellon University. Brainfluence is an excellent book that compresses an entire semester of bleeding-edge marketing into direct and... Read morePublished 5 months ago by Todd Medema