Grocery Gifts Under $50 Amazon Gift Card Offer minions minions minions  Amazon Echo Starting at $84.99 Kindle Black Friday Deals Outdoor Deals on Tikes Industrial Deals Books Holiday Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_plcc_6M_fly_beacon Adele egg_2015 Fire TV Stick
Brains on Fire and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

  • List Price: $24.95
  • Save: $7.99 (32%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
Brains on Fire: Igniting ... has been added to your Cart
Condition: Used: Good
Comment: This item is gently used in good or better condition. If it is a textbook it may not have supplements. It may have some moderate wear and possibly include previous owner's name, some markings and/or is a former library book. We ship within 1 business day and offer no hassle returns. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Hardcover – August 31, 2010

37 customer reviews

See all 3 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$7.76 $3.21

Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$16.96 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
  • +
  • The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
  • +
  • Word of Mouth Marketing: How Smart Companies Get People Talking
Total price: $53.69
Buy the selected items together

Editorial Reviews

From the Inside Flap

Are you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them?

Yet even as they resist "marketing," your customers are embracing causes and communities that have meaning for them. Empowered by new technologies, they're speaking out, talking back, and spreading the word on what they're passionate about. Do you want your business to inspire and benefit from that passion? Brains on Fire reveals how to ignite powerful, meaningful, sustainable word of mouth movements that are "win-win" for your customers and your business.

Believing that the focus should be on people and not the shiny new tools and tactics du jour (like Facebook and Twitter), Brains on Fire gives you the keys to building long-term momentum both online and offline for your company, product, service, or organization. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.

How did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? How does a major retailer plan to win as it moves into an entirely new type of business? Real-life examples show you how today's companies win at word of mouth; all are discussed so you can easily understand and apply the principles in your business.

What if "marketing" is really about connecting—finding the people who are looking for you and bringing greater value to their lives? Brains on Fire gives you the tools to connect with and excite your customers, launch authentic word of mouth movements, and produce exponential returns over the long term.

From the Back Cover


"Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed—but the secret isn't in the latest tools, online communities, or campaign tactics. It's about passion, humanization, and common sense."—Scott Monty, Head of Social Media, Ford Motor Company

"Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."—Dan Heath, coauthor of Switch and Made to Stick

"Enter Brains on Fire. It isn't just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day."—Ellen McGirt, Senior Writer, Fast Company magazine

"Brains on Fire has the ability to assemble a powerful?team that speaks as one unit. This engaging?book is all about how that team works, including love, hard work, shared passion, with a constant?focus on the goal."—Douglas J.?Greenlaw, former head of sales and promotional marketing, MTV Networks, New York


Help for Your Marketing & PR Strategy
Read excerpts (PDF) from five top social media and marketing books to kick start your marketing and PR strategy: The New Rules of Marketing & PR, Content Rules, Inbound Marketing, UnMarketing, and The End of Business as Usual.

Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (August 31, 2010)
  • Language: English
  • ISBN-10: 0470614188
  • ISBN-13: 978-0470614181
  • Product Dimensions: 5.9 x 0.8 x 8.8 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #430,405 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

16 of 18 people found the following review helpful By A. Taylor on September 21, 2010
Format: Hardcover
Let me begin this review by saying: if you're looking for a stodgy, traditional take on marketing that comes packaged in a business suit, move along. You're not gonna find it here. If you're looking for a brilliant handbook preaching a better way to build powerful, sustainable word of mouth movements - read on!

It's a shame amazon doesn't allow reviewers to attach photos to their reviews, because the number of dog-eared pages in my copy of Brains on Fire would speak for itself. I can tell you this, however: my copy arrived on a sunny Saturday morning. I opened it to take a peek, fully anticipating I would skim a few chapters and move along with my weekend. A few hours later, I reached the famous chapter eleven. In the process I had highlighted, underlined and dog-eared my way from cover to cover.

A true testament to the content of the Brains on Fire book, and its practical application in everyday life, became apparent in the days after I read the book. I found myself sharing bits and pieces of the book with a variety of friends and family inside AND outside the marketing world. Much to my delight, it sparked dialogue and discovery. The afternoon a friend pulled a pair of scissors out of her kitchen drawer was the same day she learned the word "fiskateer" (and gained a whole new respect for those orange-handled scissors!)

If you're looking for case studies, facts and figures, you'll find them peppering the pages, but it is the shared message of heart, movements and community-building that Brains on Fire is known for where you will discover the most powerful insight. As you read the book, you will be given an opportunity to evaluate what you're doing and how you're doing it.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
9 of 9 people found the following review helpful By Yanik Silver on September 5, 2010
Format: Hardcover Verified Purchase
I'm not sure where I stumbled onto Brains on Fire blog - but I'm glad I found it. Brains on Fire has some really awesome stuff when it comes to creating movements for your customers, advocates and zealots. I've marked up my copy with action points to take to several of my businesses ranging from publishing to adventure travel. They've done a superb job of breaking down the 10 elements that go into the mix for creating movements and tight communities.

With traditional media having less impact it may be time for marketers to stop defaulting to the yo-yo of advertising campaigns and instead really look to "ignite" a word-of-mouth movement. Some of the advice here really hits home for the conversations that are taking place around your business or brand driven from the bottom-up.

The Brains on Fire crew of Phillips, Cordell, Church and Jones hand you 10 rules for how they've engineered self-sustaining and extremely passionate (and successful) movements like the Fiskateers and Rage against the Haze for anti-smoking in South Carolina. Those are the two you hear the most about in the book and both are worthy of case studies by themselves. Fiskateers took a 360-year old company that makes scissors and helped double their profits by tapping into advocates in key markets. If you read this book with an open mind you might just see some significant changes to make in your marketing and business.

This goes nicely with Primal Branding by Patrick Hanlon and True Believer by Eric Hoffer if you really want to get deep into creating zealots around your movement.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
29 of 35 people found the following review helpful By Jason L. Mcdonald on May 7, 2011
Format: Hardcover Verified Purchase

Social Media Marketing is the buzz phenomenon of our time; the goal of every major company is to have its own customer so dearly love the company and its products or services, that they market the company "for free" because they love it so dearly. Brains on Fire is a book in that genre, the genre of here-is-this-amazing-thing-called-social-media and everyone needs to jump on the bandwagon, or in this case, stand around the campfire, with a burning brand movement of bodacious blistering bluss of brand brashiness.

As someone who teaches Social Media Marketing, I enjoyed the book - and I actually bought it to read because someone who read one of my own reviews on asked me about it. So here was old style word-of-mouth intersecting with new school social media marketing (my own reviews on Amazon, to promote my Social Media Marketing training classes - just Google 'Jason McDonald' to find me), what could be better?
But I digress..

Is the basic premise of Brands on Fire believable? Can companies truly create movements of their customers, and have those customers be so on fire about the brand, that they nearly market themselves? Are we living in a new era of marketing in which only the foolish advertise, while the smart use Facebook, Twitter, and blogs to get customers to market for free? And does social media marketing cost money?

Brains on Fire waffles (to mix a metaphor) on both counts. On the one hand, the authors imply again and again that we are living in a new age of permission marketing... An age in which customers can become fans, and products movements...
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
This item: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Price: $16.96
Ships from and sold by

Want to discover more products? Check out these pages to see more: best organizing book, facebook church, hidden champions of the 21st century, the element ken robinson, brains on fire