Are you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them?
Yet even as they resist "marketing," your customers are embracing causes and communities that have meaning for them. Empowered by new technologies, they're speaking out, talking back, and spreading the word on what they're passionate about. Do you want your business to inspire and benefit from that passion? Brains on Fire reveals how to ignite powerful, meaningful, sustainable word of mouth movements that are "win-win" for your customers and your business.
Believing that the focus should be on people and not the shiny new tools and tactics du jour (like Facebook and Twitter), Brains on Fire gives you the keys to building long-term momentum both online and offline for your company, product, service, or organization. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.
How did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? How does a major retailer plan to win as it moves into an entirely new type of business? Real-life examples show you how today's companies win at word of mouth; all are discussed so you can easily understand and apply the principles in your business.
What if "marketing" is really about connectingfinding the people who are looking for you and bringing greater value to their lives? Brains on Fire gives you the tools to connect with and excite your customers, launch authentic word of mouth movements, and produce exponential returns over the long term.
PRAISE FOR BRAINS ON FIRE
"Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeedbut the secret isn't in the latest tools, online communities, or campaign tactics. It's about passion, humanization, and common sense."Scott Monty, Head of Social Media, Ford Motor Company
"Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."Dan Heath, coauthor of Switch and Made to Stick
"Enter Brains on Fire. It isn't just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day."Ellen McGirt, Senior Writer, Fast Company magazine
"Brains on Fire has the ability to assemble a powerful?team that speaks as one unit. This engaging?book is all about how that team works, including love, hard work, shared passion, with a constant?focus on the goal."Douglas J.?Greenlaw, former head of sales and promotional marketing, MTV Networks, New York
a remarkably modern advertising book that offers a fresh perspective on marketing. The message is simple: stop thinking in terms of campaigns and start thinking in terms of... Read morePublished 8 days ago by Chris Osman
This was recommended to me as a must read book. I could only read bits at a go but what I have read so far is interesting.Published 3 months ago by felicity johnson
“What really knocks me out is a book that, when you're all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone... Read morePublished 6 months ago by Peggy L. Bieniek
As a health care professional the idea of marketing doesn't always feel right. This book allowed me to view it from a different perspective and I feel inspired.Published 7 months ago by Judy Allison
The book arrived much sooner than I had expected, in perfect condition. I have not had a chance to read it yet but have only heard good things about this book!Published 15 months ago by Cheri P.
I don't know, as I read, yeah the business cases are amazing, what they are doing is creative, having impact, but I never could relate it to my work, to what I do every day. Read morePublished 16 months ago by Joe Oviedo
I ordered the paperback and loved it. It was delivered earlier than anticipated. Thank you for the great price. Now, I have the book on Kindle too.Published 17 months ago by B. Washburn
I loved Brains On Fire. It was inspiring, nontraditional, and lovely. Personally, I love studying brains! People are so INTERESTING! This book is a blast! Read morePublished 19 months ago by Marissa Bledea
A useful book as it details the difference between a marketing campaign and a word of mouth movement. Read morePublished 19 months ago by Reg Nordman