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65 of 71 people found the following review helpful:
5.0 out of 5 stars
Will strongly influence your ideas on brainwashing, July 7, 2005
Beginning with the stories of brainwashed American soldiers in the Korean War and ending with positive suggestions on how to avoid brainwashing, the author of this book takes the reader through a fascinating and very informative overview of the subject. Avoiding long-winded philosophical musings on free will and determinism, she instead supports her case on the reality of brainwashing with what is known about the human brain via research in neuroscience. The book is rich in information and gives the reader an understanding of to what degree the human mind can be controlled and manipulated. The author gives several examples of mental manipulation, all of these being quite frightening scenarios. It is the opinion of this reviewer that the election results of last year serve as a good contemporary example of how the press, government, public relations firms, and well-financed private interest groups can exert intense influence on the minds of a large portion of the American public. The outcome of that election serves as a grim reminder of how a passive, uncritical frame of mind can be filled with ideas and impressions that bear no resemblance to reality.
When reading the book, it is interesting to learn that the Chinese Communists did not view their methods as being coercive. They however viewed their "re-education" efforts as being "morally uplifting", and evidently applied them with the conviction that they were releasing their victims of "reactionary" or "imperialist" thoughts. This brings the issue of whether indeed anyone can claim that a certain collection of ideas is "bad", while another collection is "good". The author addresses this issue of "relativism" or "moral incommensurability" in the book, and acknowledges that there is a temptation to believe that it serves to enhance respect for other opinions. She cautions however that prospective brainwashers take full advantage of moral relativism, as it enables them to practice their mind-numbing indulgences without any outside interference. The author therefore rejects moral relativism, leaving judgments as to what kind of ideas are the most sensible to be those that reflect what the majority of people actually desire. She does not however dismiss the relevance of individual differences, acknowledging that two people may have different `value profiles', and that these may conflict from time to time. In addition, values become more abstract or ethereal as one moves from the individual to the group, the author asserts, and in the process of abstraction individual differences become lost. This has the consequence that the ethereal ideas cannot really be judged as good or bad, and thus their propagation may result in severe harm. This harm can be minimized according to the author by using the methods of politics. Her assertion here has a certain irony to it, given that many (including this reviewer) have believed consistently that those in the political profession are the major proponents and practitioners of brainwashing (with last year's election again giving a powerful example). The author though is pragmatic, and notes that not all ethereal ideas are dangerous. Some can benefit society, and so the goal should be to minimize the harmful consequences and allow the beneficial ideas to flourish. Her strategies for doing this she encapsulates into what she calls `FACET', which stands for Freedom, Agency, Complexity, Ends-not-means, and Thinking. She describes at length what is involved in this approach, emphasizing its pragmatism, but also giving some evidence of its efficacy.
Through her discussion of neuroscience, the author dispels any notion of the Cartesian `diamond minds' metaphor that has plagued Western thought for the last four centuries. Indeed, if the claims of contemporary research in cognitive neuroscience are correct, then the human brain is indeed a very dynamic object, sometimes undergoing radical change. As an example of this, the author quotes the `phantom limb' scenario. Altering personal identity however is impossible if the proponents of the diamond mind are correct. The author again though gives evidence to the contrary, this evidence coming from what is known about the brain. In the process of doing this, she gives an interesting introduction to what she calls the `schematic self'. This concept is motivated by the fact that human beings seem to take on a variety of different `identities' depending on the social situation in which they find themselves. These roles or `schemas' include a collection of behaviors, and the thoughts, attitudes, and emotions that accompany them. These schemas can contain beliefs that are incompatible however, especially if they are correlated with different situations that individuals find themselves in. This incompatibility helps to explain the somewhat perplexing or contradictory behavior that is observed in many people. There is a temptation to label an individual as a `hypocrite' when having observed him acting in one situation, he behaves totally different in another, this behavior being seemingly at odds with the behavior in the first situation. Therefore, the author concludes, it should not surprising that brainwashing can work, given this capacity for variation in the `self.' The reader interested solely in scientific explanations will of course demand that the author justify this schema theory with evidence from neuroscience. She does so, but only briefly, and concludes that the schemas are patterns of connections between neurons, and that the stronger the connections, the more automatically the schemas will be triggered under the activation by certain stimuli. Some of these stimuli might be subtle, such as those arising from advertising. These might strengthen the "weak" schema, but the individual does not experience it as a change in self. However, stimuli resulting from the use of force act to change the strong schemas. Brainwashing by force thus may radically change the individual's strongest beliefs, and the author again gives evidence from neuroscience that supports the assertion that this can indeed happen. Lacking in this discussion are actual case studies, but the arguments seem plausible. Further research is of course necessary, but overall the author seems to make a convincing case for the reality of brainwashing. It can be countered given the initiative however
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15 of 16 people found the following review helpful:
4.0 out of 5 stars
Interesting information on how the brain works, December 26, 2006
I got this book hoping that it would provide me with scientific evidence that would help me develop a more informed opinion on the controversial issue of brainwashing. Unfortunately, Taylor points out that it is ethically impossible to conduct controlled brainwashing studies, so I did not find the specific evidence I was looking for. What the book does provide, however, is a detailed discussion of what science can tell us about how we come to believe what we do, and how influence attempts can impact that process.
Taylor's discussion of influence techniques is thorough, ranging from advertising and education through systematic techniques used by cult leaders to the physical abuse used on American prisoners during the Korean War. By diving into neuroscience to detail how concepts and ideas are established in the brain, Taylor offers insight into how different kinds of manipulation attempts try to change how people think about the world around them. Her discussion of how skilled manipulators work to link strong emotion to a new idea in attempt to bypass the critical thought processes that would make people stop and think is particularly important for people interested in cultic issues.
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10 of 11 people found the following review helpful:
4.0 out of 5 stars
How to Avoid Being Brainwashed !, January 28, 2008
Not so much a 'how to ...' guide to brainwashing, as a 'how to avoid being brainwashed', Taylor's 15 chapter volume is a timely addition to the bookshelf. Presented as being as much a social, as a political method of persuasion, the author puts forward the topic of brainwashing as covering a wide spectrum of human activity, from the overt, deliberate and forceful breakdown in torture chambers, to the more subtle expressions of emotional blackmail from family members and loved ones. Perhaps lacking, however, was any in-depth discussion of the effects of various public media, product marketing strategies and corporate advertising, which are also geared toward the "alteration of a second person's thoughts and feelings". A further welcome addition, would have been some discussion of the value of brainwashing reversal, and torture victim rehabilitation, beyond that illustrated by Burgess' 'A Clockwork Orange'. Taylor's examples of successful brainwashing cover both fictional (e.g., '1984' and 'The Manchurian Candidate') as well as non-fictional scenarios (incl. The Manson Family and the Jonestown Massacre) by way of introduction, but there is little new for the hardened conspiracy theorist to take away from these chapters.
In an attempt to explain the formation, development and cohesion of cult groups, and in particular their members willingness to perform anti-social and illegal acts, Taylor reviews a number of putative mechanisms underlying such conformative behavior, much of which will be familiar territory to both social and cognitive psychologists. But more importantly, the better value of this book may be revealed in its attempts to discuss the underlying neural mechanisms that are involved in the "business of changing people's minds".
At the risk of being regarded another emotional reaction Vs intellectual reaction argument, Taylor argues for a subtle, and I believe real, distinction to be drawn between the contributions of the cortical and sub-cortical parts of the brain in understanding the success of brainwashing techniques. In crude terms, the latter is the more willing participant in following the wishes of another, without so much thought beyond a more (albeit learned) reflexive reptilian behavioral repertoire. In contrast, those more inclined to "stop and think" prior to acting (for whatever reason), are likely to be employing the cortical parts of their brain during decision making, and especially so their pre-frontal cortical areas. The key example presented, (appropriately) involves our current understanding of the multi-layered neural systems underlying human eye-movement control (partly reflexive, but subject to override according to the demands of the cognitive task at hand), but perhaps a revised edition might also include more recent work conducted with ethical dilemmas and correlate action plan decision-making fMRI data (e.g., Greene et al, Science, 2001).
This book nonetheless offers the interested reader both psychological and neurological data to absorb in coming to better understand the processes thought to underlay human persuasion and the plasticity of thinking, especially in situations under which one's thoughts are obviously in conflict with available evidence (the hall mark of otherwise successful brainwashing?). I would highly recommend this volume to the reader in search of a self-defense guide against their being brainwashed, but more seriously suggest consideration of Taylor's "FACET" approach as at least providing useful hints for enhancing one's critical thinking skills. By so doing one might become better equipped to allay the attempts of many hidden persuaders "out there" who are seeking our otherwise unthinking co-operation in support of their activities and influence.
Dr. Tony Dickinson, McDonnell Center for Higher Brain Function,
Washington University School of Medicine, St. Louis, USA.
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