Brands have become the global currency of success.
Countries, corporations, com-munities, and individuals areleveraging their brands to gain a transcendent advantage in themarketplace. Positioning a brand to be irreplaceable is the newbusiness imperative for both public and private sectors, regardlessof product, service, or size.
Brand Atlas synthesizes the most relevant brand topics for thebig-picture, time-crunched professional who just wants to get up tospeed on brand basics, brand oversight, and marketplace trends.Streamlined content, provocative diagrams, and quotes from brandvisionaries and thought leaders make this valuable resource a newexperience.
The twenty-first-century customer has a new voice, unprecedentedpower, and multiple platforms to drive a new brand conversation ina fiercely competitive world. To be successful, brand builders needto stick to the basics, stay calm on the rollercoaster ofrelentless change, and seize every opportunity to be the brand ofchoice.
This book is the branding equivalent of a Swiss Army Knife, you'd never whip out all the tools at once ... but they are damn useful when used individually. Read morePublished 2 months ago by Rohit Bhargava, bestselling author of Likeonomics
First in depth book on design in years. Structure, process, simple yet thorough. This is the bible for designers. The content wasn't limited to one designers experience. Read morePublished 11 months ago by dme
My school the APUS (American Public University System) uses this book for the week 8 final project in writing a paper on "step by step detail how to brand an idea". Read morePublished 13 months ago by William M. Angelos
I read this book wanting to learn all I could about branding. I found that it's not really a book that teaches you the details of branding. Read morePublished on August 19, 2012 by JennSez
I wish more books used the format shown here - take a 10-20 minute concept and boil it down to a graphic that conveys 90% of the information in about 10 seconds. Read morePublished on May 6, 2012 by James Beswick
I would say, that Brand Atlas is very light on the subject (just short of 150 pages while every second page is a diagram or picture). Read morePublished on February 2, 2012 by Meelis
I bought this book on Amazon because the reviews looked solid. Upon getting it I realized it was a mistake. Read morePublished on November 18, 2011 by MDT
Okay, so this isn't an Atlas. And if you ordered it without noting the page count (144 pages) you might be a bit surprised. But you won't be disappointed. Read morePublished on July 21, 2011 by Dan Seidman
This book combines very colorful artwork and graphics with short blurbs to pass along key concepts in branding. Read morePublished on June 29, 2011 by Gregory McMahan