Brands have become the global currency of success.
Countries, corporations, com-munities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.
Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience.
The twenty-first-century customer has a new voice, unprecedented power, and multiple platforms to drive a new brand conversation in a fiercely competitive world. To be successful, brand builders need to stick to the basics, stay calm on the rollercoaster of relentless change, and seize every opportunity to be the brand of choice.
First in depth book on design in years. Structure, process, simple yet thorough. This is the bible for designers. The content wasn't limited to one designers experience. Read morePublished 8 months ago by dme
My school the APUS (American Public University System) uses this book for the week 8 final project in writing a paper on "step by step detail how to brand an idea". Read morePublished 10 months ago by William M. Angelos
I read this book wanting to learn all I could about branding. I found that it's not really a book that teaches you the details of branding. Read morePublished on August 19, 2012 by JennSez
I wish more books used the format shown here - take a 10-20 minute concept and boil it down to a graphic that conveys 90% of the information in about 10 seconds. Read morePublished on May 6, 2012 by James Beswick
I would say, that Brand Atlas is very light on the subject (just short of 150 pages while every second page is a diagram or picture). Read morePublished on February 2, 2012 by Meelis
I bought this book on Amazon because the reviews looked solid. Upon getting it I realized it was a mistake. Read morePublished on November 18, 2011 by MDT
Okay, so this isn't an Atlas. And if you ordered it without noting the page count (144 pages) you might be a bit surprised. But you won't be disappointed. Read morePublished on July 21, 2011 by Dan Seidman
This book combines very colorful artwork and graphics with short blurbs to pass along key concepts in branding. Read morePublished on June 29, 2011 by Gregory McMahan
If you run a business or have some substantial stake in one and you don't know what Branding is, you should really read this book. It's a great primer on the subject. Read morePublished on June 21, 2011 by Chelsea Liddle