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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Paperback

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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands + Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Product Details

  • Paperback: 312 pages
  • Publisher: Rockport Publishers (February 1, 2012)
  • Language: English
  • ISBN-10: 159253726X
  • ISBN-13: 978-1592537266
  • Product Dimensions: 9.3 x 9.2 x 0.8 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #376,501 in Books (See Top 100 in Books)

Editorial Reviews


"A collaboration between the students and faculty of School of Visual Arts (SVA) in New York City, this book, edited by Millman (chair, masters in branding program, SVA; Brand Thinking and Other Noble Pursuits), investigates, first, how brands and branding became such an integral and ubiquitous aspect of advertising and, second, how brands are crafted. Early chapters trace the origins of commercial art, trademarks, and conspicuous consumption in Europe. Later chapters outline how branding has developed as an extension of the U.S. marketing industry. There is discussion of Ivory Soap, Band-Aids, Lacoste sportswear, MTV, Google, and Oprah, among many brands. The particular challenges of establishing a completely new product or service are also addressed. The final chapters are made up of brief interviews with brand consultants or managers about design. VERDICT: A well-researched and accessible how-to and history. Besides attracting marketers and entrepreneurs, the book’s 300 illustrations (many ads and product images) will also appeal to commercial artists and graphic designers." - Library Journal

About the Author

In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts “Design Matters with Debbie Millman,” on, a weekly radio show about design.

More About the Author

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle and Hasbro.

Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and, and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is now featured on

She is the author of three books, "How To Think Like A Great Graphic Designer" (Allworth Press, 2007), "The Essential Principles of Graphic Design" (Rotovision, 2008) and "Look Both Ways: Illustrated Essays on the Intersection of Life and Design," (HOW Books, 2009).

Her latest book, the long awaited "Brand Thinking and Other Noble Pursuits," will be published by Allworth Press in 2011.

You can see more of Debbie's work at and

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By BrandedInBoston on December 23, 2012
Format: Paperback
This book is so extensive and detailed with the historical and artistic aspect of all things branding. I couldn't be happier with the packaging and the purchase. 5 STARZ.
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