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Brand Bollywood: A New Global Entertainment Order
 
 
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Brand Bollywood: A New Global Entertainment Order [Paperback]

Derek Bose (Author)

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Book Description

November 14, 2006
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

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Customers buy this book with Untimely Bollywood: Globalization and India’s New Media Assemblage $24.95

Brand Bollywood: A New Global Entertainment Order + Untimely Bollywood: Globalization and India’s New Media Assemblage


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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
film federation, telecast rights, event management companies, film piracy, television promos, revenue leakages
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yash Chopra, Subhash Ghai, Shahrukh Khan, South Africa, Hum Tum, Ram Gopal Varma, South Korea, Film Federation of India, Hong Kong, Indian Idol, Kabhi Khushi Kabhie Gham, Aditya Chopra, Karan Johar, Amitabh Bachchan, All India Radio, National Film Development Corporation, Dil Chahta Hai, Mahesh Bhatt, Ashutosh Gowarikar, Tamil Nadu, Telecom Regulatory Authority of India, Sanjay Leela Bhansali, Vividh Bharati, Eastern Circuit, Aishwarya Rai
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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