Brand Building for Profit [Perfect Paperback]

Frances J. Harder (Author)

Book Description

Publication Date: January 1, 2007

Brand Building for Profit examines the various steps a new company should take to begin this important brand building process. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities, and should be the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher profit margin for their product because it has customer recognition. Branded goods can demand higher prices because consumers perceive them as having added value over non-branded goods. This happens even though the quality, fit and styling of the company s garment may be no better that that of their non-branded competitors. Brand Building for Profit will help you understand the different stages of creating a strong image for your brand, as well as reveal the many possible opportunities that are available to help create a valuable brand in today s global marketplace.

Editorial Reviews

About the Author

Frances Harder is the President & Founder of the Fashion Business Incorporated (FBI), which provides vital business development and job retraining to the US apparel industry. The FBI s training center is housed in the heart of LA s fashion district. The center has a co-op showroom, computer lab, seminar room and general office space. Since its inception in 1999 the FBI has grown to become an important resource for apparel manufacturers. Additionally, all the training developed at the FBI has been recognized by the state of California s ETP program, which allows manufactures and employees to attend training and receive state sponsorship. Frances has self-published a series of books dealing with starting a fashion business: Fashion for Profit is an extensive text that covers the A to Z of starting an apparel company, Costing for Profit, Brand Building For Profit, & Forms for Profit all address additional valuable information when starting an apparel company. Coming soon: Retailing for Profit, which will be available later in 2007. Frances has her own consulting firm: California Style Group and consults on product development, branding, merchandising and production. She also presents seminars at industry trade shows both nationally at MAGIC, ASR, LA Textile week, NY Textile show, Vegas Textile show, and internationally at Hong Kong World Boutique. As of Dec. 2006 Frances was voted for four consecutive years by the California Apparel News as one of the most influential within LA s fashion industry. February 2007 she was invited by the French Government to participate in a delegation to visit France to discuss copyright issues that affect both branded labels in France and the US. Frances s past professional experience included having her own name under license in Japan, designing a line for Pricilla Presley for Home Shopping, product development for the Royal House of Brunei and extensive European professional experience both as an educator and designer. She left her position as a full time Professor at Otis College of Art and Design in LA in 1999 to found and direct the development of the Fashion Business

Product Details

• Perfect Paperback: 115 pages
• Publisher: Harder Publications; 1st edition (January 1, 2007)
• Language: English
• ISBN-10: 0972776354
• ISBN-13: 978-0972776356
• Product Dimensions: 8.2 x 5.5 x 0.3 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,009,651 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Great Information, January 27, 2009

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E. Battle "nahnah" (hollywood) - See all my reviews
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This review is from: Brand Building for Profit (Perfect Paperback)

I came across this book just doing some research and found it to be very valuable. I would refer this book to anyone who is looking to get into the fashion industry.