The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace [Paperback]

Peter Montoya (Author), Tim Vandehey (Author)

Book Description

Publication Date: October 3, 2008

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Editorial Reviews

From the Back Cover

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

About the Author

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill; 1 edition (October 3, 2008)
• Language: English
• ISBN-10: 0071597506
• ISBN-13: 978-0071597500
• Product Dimensions: 8.9 x 6.3 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #57,309 in Books (See Top 100 in Books)
  • #24 in Books > Business & Investing > Marketing & Sales > Marketing > Product Management
  • #33 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

More About the Author

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Do you own your own business? Then you MUST READ this book!, August 22, 2009

By 

Ekaterina Walter (Oregon, USA) - See all my reviews
(REAL NAME)   

This review is from: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace (Paperback)

I got this book as part of my research of a "personal branding" topic. Out of tens of books that I read, this one was the only one focusing on not only personal branding, but business branding. I loved it! Full of very ACTIONABLE tips, great advice, wonderful examples, it is an easy read and actually rather captivating. If you own a small business or thinking of owning one in future, it is truly a must read for you! Let this book help you delight your customers (and focus on the right ones!), market your business correctly and most importantly grow it.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Advice for Montoya and Vandehey, July 6, 2009

By 

Architect of Skin (Philippines) - See all my reviews

This review is from: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace (Paperback)

What I really like about this book are:

1) The inspirational personal brand stories, where we learn how now-famous personalities used their personal brand to leverage their growth.
2) Specific action steps--what can be done today, what can be done in a week, etc.--a reader can take to slowly build a personal brand.

While a lot of the activities aren't new, Montoya and Vandehey structure the book's contents like a personal branding program or workshop. As a reader goes through each chapter, a different set of activities are offered for implementation.

My advice to Montoya and Vandehey is to release a The Brand Called You action diary for 2010, with each month preceded by action steps as detailed in the book.

8 of 11 people found the following review helpful:

5.0 out of 5 stars A Practical Guide that Makes Sense Out of Personal Branding, March 18, 2009

By 

L. Johnson "Working Girl" (Austin, TX) - See all my reviews
(REAL NAME)   

This review is from: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace (Paperback)

I disagree with one of the previous reviews about The Brand Called You being a pitch for Peter Montoya's services. I read the book and not once does it seem like a come-on for a marketing agency. Instead, I found it to be a refreshing, candid and practical guide to making some kind of sense of the idea of branding--which frankly, can be wildly confusing and cost a lot of money if you don't do it right. In my business, I've already stopped some of the dumb things I was doing and implemented several of Peter's "Things you can do in a day" and "Things you can do in a week." I think anyone with a professional practice or a business can benefit from reading this book...if nothing else, to get validation of what they're already doing right!