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The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand [Paperback]

Peter Montoya; Tim Vandehey (Author)

4.7 out of 5 stars See all reviews (9 customer reviews) |

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Book Description

Publication Date: June 30, 2005

Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

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Editorial Reviews

About the Author

Peter Montoya is the founder and president of Peter Montoya Inc., an advertising agency, and is the author of The Personal Branding Phenomenon, coauthor of The Brand Called You, and publisher of the magazine Peter Montoya's Personal Branding. He is a renowned trainer who conducts more than 100 seminars annually on transforming professionals and entrepreneurs through personal branding. He lives in Corona del Mar, California.

Product Details

Paperback: 278 pages
Publisher: Peter Montoya Pub (June 30, 2005)
Language: English
ISBN-10: 0967450667
ISBN-13: 978-0967450667
Product Dimensions: 9.1 x 5.9 x 1 inches
Shipping Weight: 15.8 ounces

Average Customer Review: 4.7 out of 5 stars See all reviews (9 customer reviews)

Amazon Best Sellers Rank: #500,637 in Books (See Top 100 in Books)

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Customer Reviews

9 Reviews

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Average Customer Review

4.7 out of 5 stars (9 customer reviews)

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2 of 3 people found the following review helpful:

5.0 out of 5 stars Es la base para cualquiera interesado en Personal Branding, October 29, 2006

Urano Gonzalez Tellez "�Qui�n Eres? �A donde ... (Mexico City) - See all my reviews
(REAL NAME)

This review is from: The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand (Paperback)

Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.

I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.

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4.0 out of 5 stars Personal Branding info is timeless, though marketing methods dated, January 27, 2011

Thea Wood - See all my reviews

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This review is from: The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand (Paperback)

I enjoyed this book and love when author's use case studies to prove points. It gives great ideas. The info on personal branding and how to develop yours as a theory is timeless, but there was also a lot of information regarding how to market yourself that was dated. Perhaps there's a new edition that talks about how Facebook and other social media are best used, but mine only went so far as to how to set up a web site. Blogs aren't even on the map.

It's a great start to building your personal brand, and I've already incorporated some of it into my online bio and blog. As an image consultant, this is definitely the best marketing strategy for connecting with my clientele.

If anyone has other great ideas or success stories on personal branding, I'd love to hear them! [...]. You can email me or post on my blog!

Thanks,
Thea

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5.0 out of 5 stars the brand called YOU, November 8, 2010

Danielle Mitwasi "Dani" (Los Angeles, CA) - See all my reviews
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This review is from: The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand (Paperback)

It's a good book and teaches you how to integrated the new way of advertising/marketing/selling along with the old ways before the computer age and the new generation mind set. The information is a plus to know nand this book could be read by anyone. Easy to read and to understand.

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Most Recent Customer Reviews

4.0 out of 5 stars Sell Yourself to Others
Branding yourself and marketing your talents is among a more recent trend of career development and it makes sense. Read more

Published on May 23, 2009 by D. Sun

5.0 out of 5 stars The Brand Called You
Peter Montoya's book is easy to ready, digest and implement. I can tell when a non fiction books makes an impact -- it's when I'm crimped dozens of pages, underscored countless... Read more

Published on September 7, 2008 by Rhonda Hess

5.0 out of 5 stars The Brand Called ME
This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. Read more

Published on October 23, 2007 by Paula Crandall

5.0 out of 5 stars Very Helpful!
Do you want to brand yourself? This book with provide you with ideas to improve your image to others.

Published on January 18, 2007 by Dr. D.

5.0 out of 5 stars Nuts and Bolts of Branding YOU
Peter and Tim have done a fantastic job documenting the nuts and bolts of building your personal brand. Read more

Published on December 5, 2006 by S. J Wunderink

4.0 out of 5 stars Kindred Spirit Found in the Power of Branding!
What a find! I have been searching for a kindred spirit in the power of branding. And now I have found a kindred spirit in Peter Montoya. Read more

Published on February 27, 2006 by J. Glenn Ebersole, Jr.

› See all 9 customer reviews...

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